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The Best Book on iOS App Marketing [Kindle Edition]

Michael Amerson
4.8 out of 5 stars  See all reviews (5 customer reviews)

Print List Price: $16.95
Kindle Price: $9.95
You Save: $7.00 (41%)

If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 70%). Print edition purchase must be sold by Amazon. Learn more.


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Paperback $15.64  
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Book Description


Mike Amerson, Co-Founder and President of WET Productions, Inc., learned the hard lesson that many developers face today: just because you built it, doesn't mean they will come. His game "My Virtual Girlfriend" went nine months with only modest sales until late in December of 2010, when he gathered what he'd learned about app discoverability and used it to propel the game to the Top 100 list for its category. Furthermore, the game has only gained momentum, sitting in the Top 25 for over a year.

Though Mike overcame the challenges of app development, he knows exactly what it's like for a developer to spend time and money on a project that falls flat. Today, he shares his knowledge with other struggling developers, encouraging them to follow their dream to venture out and find success in the iOS space.


A longtime resident of Las Vegas, Nevada, Michael Amerson is a video game developer, who has worn many hats. In his 12-year career, Mike has been a 2D, 3D and lead artist, animator, web developer, project manager, designer, creative director, business development, and marketer. Mike has 10 published video game titles to date, including credits on mega hits such as: Star Wars -- Empire at War and Call of Duty -- World at War.

In 2009 Mike Ventured into iOS space as Co-founder and President of WET Productions Inc. Just a year later, in 2010, he released the hit iOS game "My Virtual Girlfriend," whose launch was featured on MSNBC, Kotaku, and the late night TV show Lopez Tonight! with comedian George Lopez. Mike later followed up to that title with the partner iOS game "My Virtual Boyfriend," which was featured in an article on TechCrunch.


I am often asked something along the lines of, "How much should be spent on marketing?" The answer to this will vary from project to project, but one common sense rule applies to all: spend as much as you can on the things that give you a return on investment.

Think of it as a formula. Lets use a ratio of 1:2 as an example, for simplicity. If you have a good game and you spend $500/month, your returns at that ratio would be $1,000/month. By the same token, if you spend $5,000/month, the returns would equate to $10,000/month. Sounds pretty good, right? Just keep in mind that the 1:2 ratio is just an example, and a pretty decent one at that. Anything that offers you more back than your spending is considered to be good. And the higher the quantity you sell, the more leadway you have to turn less of a profit off of an individual sale, so it's ok to have a low profit margin if you're making up for it in quantity.

For example: if you only make $ 0.10 profit off of each app you sell, but you're making 1M sales per month, then you're actually generating $100,000 per month -- not a bad deal for an indie developer. However, if you were to price your app to where it makes $3 per sale, but because of the higher price it only get 100 sales per month, then it's probably not the most efficient way for you to monetize. Remember that quantity is king in this game, and the lower price points (including free) tend to get way more downloads than a paid version. In either case, it's ultimately up to you to determine where that profit margin sweet spot is.

Buy a copy to keep reading!


+ WET Productions, Inc.

Chapter 1: Getting Started
+ Background
+ Considerations

Chapter 2: Developmental Considerations
+ Create A High Quality Game/App
+ Competition
+ Names Matter
+ Size Matters
+ ...and much more

Chapter 3: Preparation For Marketing
+ The First Few Weeks
+ The Tools of the Trade
+ Your App Store Page
+ Press Releases

Chapter 4: Post-Launch
+ App Reviews
+ Articles
+ App Store Ratings and Written Reviews
+ Social Media Share Tools

Chapter 5: Marketing
+ Your Budget
+ Ad Placements and Alerts

...and much more

Product Details

  • File Size: 280 KB
  • Print Length: 87 pages
  • Page Numbers Source ISBN: 1614640572
  • Simultaneous Device Usage: Unlimited
  • Publisher: Hyperink iOS App Marketing (April 10, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #252,343 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.8 out of 5 stars
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Must Read for app iOS App Developers October 22, 2012
Format:Paperback|Verified Purchase
At the end of the day, most app developers don't seem to give 2 figs about marketing. Mike Amerson is obviously a developer who sees the importance of not only proper marketing, but also sharing his knowledge with others. Thx for creating this book, Mike. It really should be a required handbook for ALL appreneurs and developers out there.

Great book, that I highly recommend :-)
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4.0 out of 5 stars This book changed my mind. May 21, 2014
By lyssa
Format:Paperback|Verified Purchase
I didn't even know that this was an e-book. I bought the paperback version and had I known that this was an e-book I probably wouldn't have bought it.

The very thin (with big typeface) book started off sounding like an infomercial with lots of buzzwords and I started regretting that I bought it.

But, seeing that I am planning on making an iOS game and have no clue about marketing (why I even bought this book) I read it casually in a few days and just now finished it.

I'm glad I bought it! The author comes off as a knowledgeable experienced iOS developer/publisher... and I learned a lot from this thin little book.

If just a little bit of this is true and works out, then this book will have been well worth it.

There were a lot of web links that I couldn't of course actually go to because I have the paper version, but the end of the book says they will send you a PDF version and I just emailed for one. :)


edit: Well, they never sent me the PDF like the book says they would at the end. So, that makes all the links in the paper version useless...and I never got to go to them. Dropped a star.

edit: they did email me the pdf about 3 weeks later.
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1 of 2 people found the following review helpful
5.0 out of 5 stars Great Book September 11, 2012
Format:Kindle Edition|Verified Purchase
This is exactly the book I was looking for, for someone who wants to know more and just get on the right track on what problems to solve and how to solve those problems....
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0 of 1 people found the following review helpful
5.0 out of 5 stars Great resource for a marketing launch February 6, 2014
By Jamie
Format:Kindle Edition|Verified Purchase
Really enjoyed the marketing plan, helpful for developing a marketing plan as the app marketer. Great job, it's a good read if you are new to the industry!
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2 of 5 people found the following review helpful
5.0 out of 5 stars Informative April 12, 2012
Format:Kindle Edition
It is a wonderful book and very informative . Every person who thinks about creating apps should read and use it .
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