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The Best of Guerrilla Marketing: Guerrilla Marketing Remix [Kindle Edition]

Jay Levinson , Jeannie Levinson
4.3 out of 5 stars  See all reviews (26 customer reviews)

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Book Description

Cash in with Guerrilla Marketing’s Greatest Hits

Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books.

When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter.
Seth Godin, author of Poke the Box

This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible.
—Jill Lublin, international speaker and author, Jilllublin.com

For business survival in the 21st century, Guerrilla Marketing ranks right up there
with food, water, shelter — and, of course, Internet access.
David Garfinkel, author of Advertising Headlines That Make You Rich

21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.
Roger C. Parker


Editorial Reviews

Review


When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter.
Seth Godin, author of Poke the Box

This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible.
—Jill Lublin, international speaker and author

For business survival in the 21st century, Guerrilla Marketing ranks right up there
with food, water, shelter — and, of course, Internet access.
David Garfinkel, author of Advertising Headlines That Make You Rich

21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.
Roger C. Parker,PublishedandProfitable

From the Back Cover


Cash in with Guerrilla Marketing’s Greatest Hits

Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books.

Contributions from 35 Guerrilla Marketing hits, including:
The Guerrilla Marketing Handbook
Guerrilla Publicity
Guerrilla Marketing in 30 Days
Guerrilla Marketing for Writers
Guerrilla Social Media Marketing
Guerrilla Marketing on the Internet
Guerrilla Networking
Guerrilla Negotiating
Guerrilla Selling
Guerrilla Public Speaking
Guerrilla Multilevel Marketing
Guerrilla Profits
Guerrilla Financing
Guerrilla Business Secrets
Guerrilla Breakthrough Strategies
Guerrilla Retailing
Guerrilla Rainmaking
Guerrilla Marketing for Consultants
Guerrilla Marketing Goes Green
Guerrilla Marketing for Nonprofits

Product Details


Customer Reviews

Most Helpful Customer Reviews
7 of 9 people found the following review helpful
By THG
Format:Paperback|Verified Purchase
A wonderful update to already great material, all in one cover, well laid out, easy to read, qiuck to reference, easy to find appropriate material, Thank you.
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7 of 10 people found the following review helpful
1.0 out of 5 stars Trash July 8, 2013
Format:Paperback|Verified Purchase
Before I say what I've got to say let me first qualify myself. I have well over 100 books in my library on marketing. Dan Kennedy, Chet Holmes, Jay Abraham and other greats. This book falls ridiculously short. Between the cheesy feel good stories woven into the rambling conceptual nonsense, you'll find little to do with action steps that a business owner can take in his business marketing.

There is a core theme of "guerrilla" gimmick but nothing of substance to show what a so-called "guerrilla" can do to better his marketing.

The best part (kinda) was in the ending chapters when the other co-authors pitch their fluff.

I'll probably be trashing this book instead of adding it to my library. To be fair, I just purchased the original Guerrilla Marketing book and I'll read that and hopefully it will make me eat my words in this review.
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11 of 16 people found the following review helpful
5.0 out of 5 stars Bigger and better... October 8, 2011
By Kris H
Format:Paperback|Verified Purchase
As a business counselor, I purchased The Best of Guerrilla Marketing--Guerrilla Marketing Remix to have a newer version of Guerrilla Marketing, without having seen the book.

When it arrived I found this to be a far greater than expected, bringing in parts of the diverse Guerrilla Marketing Series: From Publicity to Job Hunting, Public Speaking to Financing and more in one volume.

With the Guerrilla view of low cost and creative approaches that can knock the results out of the park, it gets the mind thinking creatively here is how I can apply this to...
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5.0 out of 5 stars Good marketing tips from various marketing experts! March 2, 2015
By .
Format:Paperback
This book provides valuable tips for network/social media marketing. Readers are able to obtain a hand full of tips from the co-authors. Interesting topics include: marketing for job hunter 2.0, writing tips, and guerrilla marketing in 30 days. This book is a collective wisdom from various marketing experts and very worth reading. In addtion, for advanced online markting skills, such as PPC, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition is a perfect read to polish your online marketing skills on paid search. This book provides new perspectives on applying communication theory on today's online marketing campaign and paid search. The book offers online business solutions, from demand generation all the way down to conversion. Based on various communications theories, it demonstrates abundant persuasive ad copy writing tips along with examples that you can refer to immediately. It also shows its readers how to write effective PPC ads by applying cognitive science and which has never been addressed on the books I have ever read. It covers a deep ground in landing page optimization based on UX and bidding management with strategic planning and highly valuable tactics. This book also demonstrates a complete walk-through in a PPC campaign with case study, from keyword generation, persuasive ad copy writing, bidding management, down to conversion tracking. One of the best part of this book is its demonstration on MRI placement targeting and it just blew my mind. Read more ›
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8 of 12 people found the following review helpful
3.0 out of 5 stars Good stuff between the fluff July 22, 2012
By Antoine
Format:Kindle Edition|Verified Purchase
I was hoping for more practical examples but I found mostly rules to follow inbetween fluff explaining the rules. A bit of a letdown but definitely worth a read for the 2nd half of the book which has guest authors. You'll be better off buying the standalone books instead of this mish-mash of the best parts of those books.
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1 of 2 people found the following review helpful
4.0 out of 5 stars A little about a lot regarding marketing August 25, 2014
Format:Kindle Edition
“Guerrilla Marketing Remix: The Best Of Guerrilla Marketing” by Jay Conrad Levinson and Jeannie Levinson contains a little about a lot. What I mean by that is there are 47 chapters that address different marketing topics. The chapters don't go deep into the topics, but rather give you highlights. After all, this is a “best of” book that is drawing from numerous volumes.

The first 15 chapters make up part one, which provides insight into Guerrilla Marketing. If you are new to Guerrilla Marketing principles, these chapters will get you going and then some. If you are already familiar with Guerrilla Marketing, these chapters are excellent review and reminders. There is a lot of good information in these chapters, and even if you don't use or apply everything to your business, you should find topics that will help your marketing efforts.

The second part of the book contains chapters written by Guerrilla co-authors. These chapters vary greatly in topics, with all of them being short pieces based on the huge series of Guerrilla books (over 35). Some chapters might not relate to you or your business, such as Guerrilla Marketing For Nonprofits or Guerrilla Multilevel Marketing. Other chapters can help people regardless of their business or organization such as Guerrilla Negotiating or Guerrilla Networking.

Overall, I like this book and found a lot of useful tips to help with my marketing efforts. I also learned of a few other Guerrilla Marketing books that I'd like to pick up to learn even more in certain areas.

If you are looking for the greatest hits from the Guerrilla Marketing books, this is it. 47 chapters that highlight some of the best marketing advice around. If you implement even a portion of the strategies and tips in this book you will bound to get ahead with your marketing efforts. Recommended for your business bookshelf.
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Most Recent Customer Reviews
3.0 out of 5 stars It's ok.
It's ok, seems to ramble in various places, but that's the only reason I give it 3 stars,
Published 5 months ago by Howard Griffin
5.0 out of 5 stars but this one is my favorite. It is helping me develop my wood working...
I have the original edition, and one on Social marketing, but this one is my favorite. It is helping me develop my wood working business and I learn something new from it every... Read more
Published 5 months ago by G.Luckett
5.0 out of 5 stars Five Stars
Very well laid out and detailed book on marketing strategies for today
Published 5 months ago by Hammy
4.0 out of 5 stars Four Stars
Interesting
Published 6 months ago by Mark Newlander
3.0 out of 5 stars good book
lots of ideas but you have to apply them before you can sell them in a book. good read and some my be helpful
Published 10 months ago by parnell
5.0 out of 5 stars Marketing Excellence
Great book. Lots of ideas on initial read. Going back to areas highlighted to start implementing them. Very helpful regarding how to implement a marketing plan.
Published 20 months ago by Amazon Customer
5.0 out of 5 stars EXCELLENT READ
For all marketers out there... in large corporations and in small mom and pops, this is an excellent book to have at your bedside.
Published 21 months ago by Roberto Iregui
5.0 out of 5 stars Not what I expected
This covers all the basis of guerrilla marketing from tradition to modern marketing ethics. I guarantee you will not tire of this book.
Published 21 months ago by Thomas Davis
5.0 out of 5 stars Great Guide to Unconventional Marketing Tactics
A lot more interesting read than the original Guerrilla Marketing. Includes a synopsis of all of Jay's former books and fits them into a single volume. Read more
Published 22 months ago by Alex R. Rupert
5.0 out of 5 stars Great book from one of my marketing heroes
Jay Conrad Levinson is a genius. As the father of the Guerrilla Marketing movement, he teaches all of us how to be smarter, more effective marketers without spending a fortune... Read more
Published on February 15, 2013 by Stu Heinecke
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More About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.


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