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The Big Book of Social Media: Case Studies, Stories, Perspectives Paperback – November 1, 2010
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Top Customer Reviews
There are a few interesting stories (which they call "case studies" even though there is never enough detail to make it a true case study) but most of them are just things that an author could have summarized in a couple paragraphs. It was nice to see a variety of businesses covered, including a conservative think tank. The main messages seem to be: think bigger than you normally do and anyone can use social media to market.
So the lack of objectivity and the constant attempt by each writer to praise himself gets annoying. But worst is how poorly the book is edited. There are large chunks of white space, odd spacing between some paragraphs, chapter titles in 10-point font and inconsistent style between writers. It seems thrown-together and is not as helpful as it could be. Don't believe the five-star reviews--there's not enough substance here to make it worth any more than three stars.
The sections in "The Big Book of Social Media" were organized in a way that was very easy to understand. The writing was not too technical, so any audience should be able to appreciate it. This book would be especially beneficial for people who are novices with social media and have had a hard time understanding other guides. Throughout the book, URLs are provided so the reader can easily reference the things that are being talked about online. Even non-novices should be able to appreciate "The Big Book of Social Media," especially when the book delves into the analytics. Reading this book should allow companies and individuals to really think about what they want to do with social media.
Readers of "The Big Book of Social Media" are asked to visit [...] to continue the conversation about the book and share their own social stories. On the website, readers can ask the authors questions, interact in live webinars, and find resources for learning. Social media links are also provided after each chapter so the reader knows how to get in contact with each individual author, which was a nice touch.
The Big Book is bright, engaging and personal. It was a pleasant surprise for me, much more than I expected. I recommend it highly for anyone who is not reflexively comfortable with the tidal wave of social media options now available to us.
I do my best to familiarize myself with these books, speed reading a couple chapters and skimming for key themes. I got a copy of Bob Fine's new book when I keynoted a recent "social media for government" day at a conference he co-organized with Beverly Macy. When I first set out to read The Big Book of Social Media: Case Studies, Stories, Perspectives, a collection of 42 authors edited by Bob, I figured I'd take a similar approach. I even joking asked on Facebook, "How much of a book do you read before reviewing it on Amazon?" However, as I got reading and realized the incredible accomplishment that Bob achieved in putting together this incredible encapsulation of social media in 2009-2010, I knew I had to read it cover to cover. And I'm glad I did.
The book, which Bob markets under the title "The Best of Social," (TBOS) is the product of connections that Bob forged while producing 20 social media conferences around the U.S. and the world over seven months in 2009. And for a practiced social media fanatic like myself, the perspectives of the authors helped renew my vision for what social media means for the world.
Lessons for a Wide Range of Verticals
The book collects the best thoughts of an amazing cast, from marketers to true-crime novelists to activists and small business owners, many who were quite familiar to me and more who were not.Read more ›
Most Recent Customer Reviews
Perfect condition, very interesting stories, great for those interested in social media from a business perspective.Published 5 months ago by Aubrey
When Orson Welles created mass hysteria among American radio audiences (including this reviewer) with his "War of the Worlds" broadcast in 1938 (you could Google it! Read morePublished on August 20, 2011 by Nancy S
I spend a lot of my time talking to people about how social works and new platforms and the like. What made this book stand out was that Bob Fine curated a series of case studies... Read morePublished on May 27, 2011 by AmyV
What do a South American wood-fire grill restaurant, the Heritage Foundation, and a woman who uses murals as a form of patient advocacy have in common? Read morePublished on April 27, 2011 by G. Froh
Great, great, great. Applications of "social media" are difficult to grasp for many people, including me. Read morePublished on March 9, 2011 by J. Micucci
This volume very usefully brings together a range of case studies about the value created by different applications of social media, complemented nicely by some good categorization... Read morePublished on March 7, 2011 by Brook Manville
Just as the book's cover totes, this read promises to get the creative idea juices following. A series of short, yet poignant "use cases" of social media in action, the potential... Read morePublished on March 6, 2011 by ChristyR
Lots of so-called experts "talk" social media like crazy. But solid discussions of real-life social media implementations which truly integrate organizational objectives and offer... Read morePublished on March 6, 2011 by Mike Brown
I love the wide variety of case studies presented in this book - and think Bob has done a terrific job compiling some much-needed information. Read morePublished on March 6, 2011 by SK