|Amazon Price||New from||Used from|
What an incredible resource for serious social media practitioners!
I love the wide variety of case studies presented in this book - and think Bob has done a terrific job compiling some much-needed information.
Just as the book's cover totes, this read promises to get the creative idea juices following.
When Orson Welles created mass hysteria among American radio audiences (including this reviewer) with his "War of the Worlds" broadcast in 1938 (you could Google it! Read morePublished on August 20, 2011 by Nancy S
I spend a lot of my time talking to people about how social works and new platforms and the like. What made this book stand out was that Bob Fine curated a series of case studies... Read morePublished on May 27, 2011 by AmyV
What do a South American wood-fire grill restaurant, the Heritage Foundation, and a woman who uses murals as a form of patient advocacy have in common? Read morePublished on April 27, 2011 by G. Froh
Great, great, great. Applications of "social media" are difficult to grasp for many people, including me. Read morePublished on March 9, 2011 by J. Micucci
This volume very usefully brings together a range of case studies about the value created by different applications of social media, complemented nicely by some good categorization... Read morePublished on March 7, 2011 by Philip B. Manville
Just as the book's cover totes, this read promises to get the creative idea juices following. A series of short, yet poignant "use cases" of social media in action, the potential... Read morePublished on March 6, 2011 by ChristyR
Lots of so-called experts "talk" social media like crazy. But solid discussions of real-life social media implementations which truly integrate organizational objectives and offer... Read morePublished on March 6, 2011 by Mike Brown
I love the wide variety of case studies presented in this book - and think Bob has done a terrific job compiling some much-needed information. Read morePublished on March 6, 2011 by Shelly Kramer
The variety of perspectives this book offers all engage a difficult but pressing question: What exactly is the value of social media? Read morePublished on March 4, 2011 by Ashok Karra