Not Business. Not Marketing. This is an IDEA book. "Social media is not really about technology. It's about a cultural shift that is enabled by the evolution of technology." - Wayne Moses Burke, Founder of Open Forum Foundation, "GoLuv" Chapter Contributor "I wasn't annoying. And I firmly believe that is the key to my social networking success." - Colleen Crinklaw, Alaska's Only Stand-Up Comedienne, "Don't Dream It, Be It" Chapter Contributor "As international media was being shutout of Tehran, Breaking Tweets was able to continue its coverage as I built a trusted network of sources in Iran via Twitter." - Craig Kanalley, "Breaking Tweets" Chapter Contributor Learn how social media is affecting change around the world. Get immersed with the real-life drama of Mad Men characters on Twitter. See how nonprofit organizations are spreading their message and growing their organizational base. Gain Practical advice from leaders behind brand names like Olympus, CBC Radio, Network Solutions, Center for American Progress, and The Heritage Foundation.
The Big Book of Social Media
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Customer Reviews
Most Helpful Customer Reviews
5 of 6 people found the following review helpful
Format:Paperback
I'm thoroughly enjoying this great compilation of essays and case studies demonstrating the many and varied ways in which social media is being used to impact our lives for the better across so many different sectors of our society. I was so moved by Regina Holliday's story of how she used social media to hold the health care industry accountable for its indefensible treatment of her husband. The piece on Mad Men was charming and rather fascinating, too, in that the Mad Men characters were instantly perceived as being brilliant PR for Showtime when in fact they were just avid and gifted fans. The Olympus segment was a great case study in how smart businesses can build witty, integrated campaigns that put control of the narrative in the hands of the customers themselves. Taken as a whole, this book provides an inside look at how powerfully social media is transforming our world and I highly recommend it to anyone with an interest in the subject.
2 of 3 people found the following review helpful
Format:Paperback
For many of us who (like me) observe the tremendous growth and new energy of social media networking but don't really understand these astonishing developments, Bob Fine has provided a comprehensive set of insights in his Big Book of Social Media. This collection of lively articles and stories about uses of media platforms in business, law enforcement, health care, job placement, political and non-profit work forms a mosaic that is both informative and entertaining.
The Big Book is bright, engaging and personal. It was a pleasant surprise for me, much more than I expected. I recommend it highly for anyone who is not reflexively comfortable with the tidal wave of social media options now available to us.
The Big Book is bright, engaging and personal. It was a pleasant surprise for me, much more than I expected. I recommend it highly for anyone who is not reflexively comfortable with the tidal wave of social media options now available to us.
2 of 3 people found the following review helpful
Format:Paperback
More social media case studies than any other book I have read on Social Media. If you are looking for examples across all industries of how social media has been used, this is your book.
Most Recent Customer Reviews
Nice collection of stories...
"The Big Book of Social Media" is divided into topic-based sections, with each section containing a few case studies, stories, or essays. Read more
Published 1 month ago by KaitorTot
Oddly Edited Book That Has a Few Interesting Stories
This isn't a book as much as a collection of writings from people bragging about how they used social media to successfully market their companies. Read more
Published 7 months ago by Mediaman
What Would Orson Welles Think?
When Orson Welles created mass hysteria among American radio audiences (including this reviewer) with his "War of the Worlds" broadcast in 1938 (you could Google it! Read more
Published 9 months ago by Nancy S
Thoughts on social media from the top minds in the industry
I spend a lot of my time talking to people about how social works and new platforms and the like. What made this book stand out was that Bob Fine curated a series of case studies... Read more
Published 12 months ago by AmyV
Comprehensive, real-world value
What do a South American wood-fire grill restaurant, the Heritage Foundation, and a woman who uses murals as a form of patient advocacy have in common? Read more
Published 13 months ago by G. Froh
Real Stories about Social Media!
Great, great, great. Applications of "social media" are difficult to grasp for many people, including me. Read more
Published 15 months ago by J. Micucci
Valuable collection of case studies on the change created by social...
This volume very usefully brings together a range of case studies about the value created by different applications of social media, complemented nicely by some good categorization... Read more
Published 15 months ago by Philip B. Manville
Truly an "Idea Book"
Just as the book's cover totes, this read promises to get the creative idea juices following. A series of short, yet poignant "use cases" of social media in action, the potential... Read more
Published 15 months ago by ChristyR
The Source on Social Media Case Studies
Lots of so-called experts "talk" social media like crazy. But solid discussions of real-life social media implementations which truly integrate organizational objectives and offer... Read more
Published 15 months ago by Mike Brown
Great Book on Case Studies
I love the wide variety of case studies presented in this book - and think Bob has done a terrific job compiling some much-needed information. Read more
Published 15 months ago by Shelly Kramer
Book Extras from Other Websites
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Introduction (From Wikipedia)
THE BIG BOOK OF SOCIAL MEDIA: Case Studies, Stories, Perspectives, released in November 2010 by Yorkshire Publishing, is a compilation of non-fiction articles and chapters written by social media experts in their respective fields and edited by Robert Fine, organizer of the Cool Social Conferences World Tour and founder of Cool Blue Press, with a foreword by Sam Feist, political director for CNN.
Attribution: The information appearing above in this tab is from Wikipedia:
The Big Book of Social Media. Amazon is not affiliated with, and neither endorses, nor is endorsed by Wikipedia or any of the authors who contributed to this article. The Wikipedia content may be available under the Creative Commons Attribution-ShareAlike License, version 3.0 or any later version, available at: CC BY-SA. Additional or other terms may apply. See Wikipedia Terms of Use for details.
Synopsis (From Wikipedia)
The publisher, on its site, summed up the book as, "Not business. Not marketing. This is an idea book." And an article in Business Insider described the book as bringing "the social back into social media."
Attribution: The information appearing above in this tab is from Wikipedia:
The Big Book of Social Media. Amazon is not affiliated with, and neither endorses, nor is endorsed by Wikipedia or any of the authors who contributed to this article. The Wikipedia content may be available under the Creative Commons Attribution-ShareAlike License, version 3.0 or any later version, available at: CC BY-SA. Additional or other terms may apply. See Wikipedia Terms of Use for details.
Reception (From Wikipedia)
Reviewer Mike Brown wrote on the Brainzooming blog that the book goes "beyond the valueless chatter out there; it provides solid discussions of real-life social media strategy implementations that have truly integrated organizational objectives and delivered real metrics."
And Tech Cocktail wrote it in its review, "Through a collection of entertaining anecdotes and insightful marketing agendas, one sees what social media is truly all about and how it is revolutionizing the communications industry."
The book was a winner in the 4th Annual Reader's Choice "Small Business Book Awards" for 2011.
Windmill Networking named it the Top 15 recommended social media books of 2010.
In 2011, at the SXSW social media festival in Austin, Texas, Fine launched Cool Blue Press and reintroduced The Big Book of Social Media, with plans, he told a reporter from the Washington Examiner, for other new media books and publishing projects, including The Social Media Monthly magazine.
Attribution: The information appearing above in this tab is from Wikipedia:
The Big Book of Social Media. Amazon is not affiliated with, and neither endorses, nor is endorsed by Wikipedia or any of the authors who contributed to this article. The Wikipedia content may be available under the Creative Commons Attribution-ShareAlike License, version 3.0 or any later version, available at: CC BY-SA. Additional or other terms may apply. See Wikipedia Terms of Use for details.
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