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16 of 18 people found the following review helpful
VINE VOICEon April 7, 2006
Format: Hardcover
Typical of books in the sub-genre, the author focuses on knowing the company one wants to invest in, the quality of management, importance of patience, disciplined buy and sell points, etc. The ideas themselves are not necessarily anything revolutionary, but it is hard to argue against them (the paradigm used to discuss the philosophies are well encapsulated in a framework called BASM). These are essentially time-tested investment "philosophies", but it is refreshing to see them abstracted in a novel way. Traders and readers looking for specific techniques to pick stocks will be severely disappointed with this book. Using oft-repeated examples of MSFT, KO, HD, etc., the author does make a compelling case for his investment "paradigm", albiet not entirely a new one. If you are a beginner in the investing scenario, this is certainly a very sane non-sensational book to read. An excellent read. Not necessarily a must-have for experienced investors, but will help summarize some well established investment thoughts. Certainly not one for the traders.

The author uses a very easy to understand writing style, often in first person account, and the generous use of charts with notes highlights some of the discussions in the chapters.
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5 of 6 people found the following review helpful
on April 13, 2006
Format: Hardcover
Don't under estimate the value of a great story and a great storyteller. In Big Money, Fred Kobrick accomplishes both. He draws you in by giving you insight into his stock picking paridigm- BASM, and shares with us how we can take this approach and benefit financially in a BIG, BIG way. He does this via his entertaining stories of the companies he's invested in and their universal lessons. While I consider myself somewhat sophisticated about looking at companies and their performance, Mr. Kobrick enables me to apply business model, assumptions, strategy and management analysis (BASM) to structure my buying, holding and selling stocks. As I couple BASM with the Seven Steps, I have increased my confidence in my stock picking and decision making. I now have the framework to stay focused on the pivotal and most salient points instead of being overwhelmed with data. I will use this book as a reference guide and refresher as the stock market treats us all to its inevitable roller coaster ride. Well done Fred!
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5 of 6 people found the following review helpful
on April 17, 2006
Format: Hardcover
A fascinating book that is equally useful to the individual investor and the professinoal. The book's system of focus on fundamentals [BASM and Seven Steps] is refreshing in these days of concensus investing and short term trading. The war stories about important companies are both entertaining and informative. The investment returns available from these well known companies challanges the investor to be both selective and patient. The book does a good job laying-out a way [BASM and Seven Steps] that is instructive to the individual and a great reminder for the professional. I read it twice and recommend that anyone interested in investing does the same. It will help you avoid many of the fads and mistakes being made today.
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3 of 4 people found the following review helpful
on May 2, 2006
Format: Hardcover
Without realizing it, I've been practicing Mr. Kobrick's BASM principles successfully for years. It's exciting to see how he so clearly articulates his approach without being intimidating to a layperson. I've even begun using his BASM paradigm to explain to my children what "buy low and sell high" really means. This book is a standout!
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on July 5, 2009
Format: Paperback
This book contains some great strategies that you can apply to selecting and maintaining a portfolio of growth stocks. It outlines a proven method for analysing business models and company management and provides some great examples from his own investing career of successful and not so successful companies and the reasons behind their performance.

The more books I read on this subject the more I keep coming back to the simple truths in this book. The strategies outlined within are to growth investing what Benjamin Graham's "Security Analysis" is to value investing. Keep re-reading it for a deeper understanding of hoe business model and strategy can predict what earnings and dividends might be well into the future. If you want to find a proven stock that has fallen out of favour read Graham. If you want to find the next Big Thing read this book.

The only area that I thought deserved more attention was the section on valuation, though to be fair the emphasis of the author's approach is much more on growth potential and management performance than current valuations. Still valuations are important in any sell discipline. I hope that he covers this in more detail in his sequel.

There's some more information and detailed reviews of the book on the author's web site.
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on August 4, 2007
Format: HardcoverVerified Purchase
I like this book even better than the classics on growth investing: Peter Lynch's One Up on Wall Street, and Philip Fisher's Common Stocks and Uncommon Profits. The information is timeless but it's nice that it was written in 2006 and the examples are still nice and fresh.
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3 of 5 people found the following review helpful
on April 13, 2006
Format: Hardcover
for those of you who tire of quick trades and wonder how real investors become wealthy, this book identifies them with four factors: BASM. Kobrick's keys to making The Big Money are clearly outlined in his book. he makes the case that identifying great business models and management teams can be done by using common sense. but the way to really make The Big Money is to stop using the market as a place to gamble or speculate and use it as a place to invest! by finding great companies with visionary leaders at the helm and applying kobrick's BASM model, you too can identify the next microsoft, dell and home depot and make The Big Money!
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1 of 2 people found the following review helpful
Format: Hardcover
THe book works just as readers and reviewers have said, e.g., USA Today, Equities magazine, and recently, Kiplinger's has said: "Particularly beneficial for an investor who is challenged to find and implement a specific stock-picking strategy that actually works".
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