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Godin derived the title for this engaging anthology of business homiletics from his marketing manifesto Purple Cow, which extolled the importance of garish new products that grab customers' attention. Phrased as a feel-good kindergarten platitude ("you are not ordinary/In fact, you're remarkable"), the principle seems a harmless nod to fancy-free individualism. But set in an adult business context of constant "change" and cutthroat price competition, where "winning the game has absolutely nothing to do with hard work and paying your dues" and "a constant stream of industry-busting insights and remarkable innovations" is the only guarantee of survival, the exhortation to uniqueness becomes terrifying and demoralizing. Fortunately, the cacophony of unsigned contributions from a "Group of 33" writers (Malcolm Gladwell and Tom Peters are in there somewhere) includes more reassuring and realistic lessons. There's a lot of New Economy histrionics ("They say, 'sure, we need change'"/ "I say, 'we need revolution now'"), but also comparatively restrained parables about marketing and customer service. Some writers note that competent imitation of proven ideas is often a better strategy than innovation, that self-effacing Bill Murray did better than self-aggrandizing Chevy Chase, and that, yup, hard work and paying your dues does pay off. The selections are for the most part brief and pithy, and while they don't add up to a coherent viewpoint, browsers are bound to find something that hits a chord.
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The Group of 33 is an all-star team of business writers and doers: Julie Anixter, April Armstrong, Dave Balter, Marc Benioff, Kevin Carroll, Carol Cone, Mark Cuban, Dean Debiase, Lisa Gansky, Malcolm Gladwell, William Godin, Lynn Gordon, Jay Gouliard, Amit Gupta, Marcia Hart, Jackie Huba, Guy Kawasaki, Tom Kelley, Polly LaBarre, Tim Manners, Red Maxwell, Chris Meyer, Jacqueline Novogratz, Tom Peters, Promise Phelon, Dan Pink, Randall Rothenberg, Heath Row, Donna Sturgess, Robyn Waters, Alan Webber, Robin Williams, and Seth Godin.See all Editorial Reviews
Originally I rented this book’s audio edition from my library so I could listen to it while exercising. Loved the book so much that I purchased the hardcover. Read morePublished 2 months ago by Gisela Hausmann
Another great Seth Godin book of bite size stories that are perfect on motivating you to be remarkable. I enjoyed every one.Published 6 months ago by The Kick Is Good
Amazing book! Contains an infinite source of wisdom in small entertaining sections.Published 6 months ago by ACowboy
A Seth Classic every marketer should read. Great ideas and stories from industry legends.Published 7 months ago by Joseph Marando
did this first as a book on CD, many driveway moments. had to buy and share the book. Read it again before I gave it awayPublished 8 months ago by Howard Spencer
Great book to start the new year. No need to wait to make resolutions just get started doing the good workPublished 20 months ago by kp
The Big Moo is a collection that could be used as a day calendar, or read at one sitting. I am seeing various uses for it after reading it one time.Published 24 months ago by Tom Mills
This book was not nearly as good as Purple Cow. Luckily I got it dirt cheap. I would recommend borrowing from a friend or your local public library.Published on June 27, 2013 by Andrew J. Bronson
Fast & clean! I love the book and i'll certainly come back to your shop! Thanks again my friend! J.sPublished on March 13, 2013 by Jakub Sz