Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable Hardcover – October 20, 2005
|New from||Used from|
Frequently Bought Together
Customers Who Bought This Item Also Bought
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
About the Author
More About the AuthorsDiscover books, learn about writers, read author blogs, and more.
Top Customer Reviews
The book's title comes from Godin's previous best seller, _Purple Cow_ which shows how to stand out in a world of brown cows. According to the book's synopsis, "... sometimes you need something even bigger than a purple cow. You need a big moo — an insight so astounding that people can't help but remark on it."
While _Purple Cow_ focuses on standing out, it lacks the second and very important step — getting others to talk about your business. Standing out alone doesn't lead to business. How do people find out about you? That's what _The Big Moo_ is about — sharing ideas and real-life examples of how to get people talking.
"Some Things Just Don't Translate" points that the way we see our products may not be the way customers see them. Sounds obvious, but it isn't. An Italian in the house ware business opened a store in the U.S. His foot traffic wasn't match by sales. He observed his customers and remained baffled as to why they were looking and taking an interest, but not buying.
He asked a customer how she liked the store and merchandise. It turned out that what Americans considered vases, Italians saw as glasses — and vice versa. The owner, of course, was selling glasses of six in a case and vases as singles. Americans didn't want to buy six vases — they could've bought six glasses with ease, though. This type of valuable advice appears throughout the book.Read more ›
I would have thought it impossible to come up with something more stupid, more openly contemptuous of the very managers purportedly being 'helped', than the horrendous "Who Moved My Cheese?" of a few years back. You remember, the one which portrayed employees as mildly retarded rodents. But one shouldn't underestimate the intellectual arrogance of the consultant class, nor the gullibility of corporate management.
This book is infinitely worse. It turns out that there is no apparent limit to the degree of atrocity of the rubbish that can be generated (and printed) in an "unprecedented collaboration of the world's smartest business thinkers". Despite the separation of material in this book into separate chapters, there is no individual attribution of responsibility for the individual chapters. This is not a good sign.
Seth Godin, the nominal 'editor', obviously sees no problem in publishing a book which, for any concrete piece of strategic advice that is included, hedges its bets by also advising the diametrically opposing strategy. Thus, to succeed companies should:
1a. Stick with what they know and do it well. (Focusing on your specialty is key).
1b. Not get stuck in the rut of what they know, they should branch out. (Focusing on your specialty is fatal)
2a. (page 23) "ignore your customers" (the customer is ignorant and wrong).
2b. (page 64) the customer is always right.
3a. (page 31) "Every organization that gets into trouble falters because it waited too long to change...". (urgency is crucial)
3b. (page 136) "Remarkable doesn't always mean right now" (urgency is detrimental).Read more ›
Godin: This is a book about how and why to grow. It's not a book of facts or logical reasoning. Instead of lecturing you about how important and wonderful it is to do scary, brave, and remarkable things, [this book] paints a very different picture for you. My colleagues and I are intent on slipping some subversive ideas into your subconscious...ideas that will help you dream bigger dreams (though they might cost you some sleep as well). We believe one way to get past [what we call] the growth paradox is to avoid addressing it head-on. Instead of warning you about the dangers of stagnation, or promising you benefits of growth, we've decided to tell you some exemplary stories instead. Stories that are easy to read, memorable, and, most important, useful parables for putting growth to work in your own organization.
Q: What's the "growth paradox"?
Godin: Most organizations are paralyzed, stuck in a rut, staring at the growth paradox. On one hand, they understand all the good things that will come with growth. On the other, they're afraid, petrified that growth means change, change means risk, and risk could mean death. Nobody wants to screw up and ruin a good thing, so the organization just sits there, motionless.
Q: Individual contributions by your 33 colleagues aren't credited. Pretty unusual, perhaps even remarkable. You identify them. Why not credit them?
Godin: We did it because it makes it easier to read the book as a whole, to avoid being interrupted by the noise your brain makes as it shifts gears from one voice to another. That and it lets you guess who wrote what.Read more ›
Most Recent Customer Reviews
Originally I rented this book’s audio edition from my library so I could listen to it while exercising. Loved the book so much that I purchased the hardcover. Read morePublished 7 months ago by Gisela Hausmann
Another great Seth Godin book of bite size stories that are perfect on motivating you to be remarkable. I enjoyed every one.Published 11 months ago by The Kick Is Good
Amazing book! Contains an infinite source of wisdom in small entertaining sections.Published 11 months ago by ACowboy
A Seth Classic every marketer should read. Great ideas and stories from industry legends.Published 13 months ago by Joseph Marando
did this first as a book on CD, many driveway moments. had to buy and share the book. Read it again before I gave it awayPublished 14 months ago by Howard Spencer
Great book to start the new year. No need to wait to make resolutions just get started doing the good workPublished on January 2, 2014 by kp
The Big Moo is a collection that could be used as a day calendar, or read at one sitting. I am seeing various uses for it after reading it one time.Published on September 8, 2013 by Tom Mills
This book was not nearly as good as Purple Cow. Luckily I got it dirt cheap. I would recommend borrowing from a friend or your local public library.Published on June 27, 2013 by Andrew J. Bronson
Fast & clean! I love the book and i'll certainly come back to your shop! Thanks again my friend! J.sPublished on March 13, 2013 by Jakub Sz