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For those trying to make their Web sites profitable in the lean years, Internet marketing sage Seth Godin, author of Unleashing the Ideavirus, has written a practical guide to making sites more attractive to browsers. The Big Red Fez: How to Make Any Web Site Better offers simple but frequently overlooked design tips (avoid inefficient pull-down menus, don't ask for the same information twice) that will keep impatient users from ditching your site before they buy whatever it is you're selling. Godin's primary mantra is to limit information on each page and offer clear incentives for clicking to the next screen. Each of his concise points is illustrated with an image from an actual Web site, making the book itself a model of simplicity that will be appreciated by busy entrepreneurs and Web designers.
Copyright 2001 Cahners Business Information, Inc.
While the average computer book is as thick as the unabridged telephone directory to China, Godin's new Web marketing manual is so slender you'll actually want to read it. Geared primarily toward those designing, building, or owning retail Web sites, the text encourages us to picture the would-be shopper as a monkey (wearing a red fez) whose attention will wander if he can't instantly find a "banana": a simple objective on each page that leads to a reward. (The author insists the comparison is not demeaning, saying we're all monkeys once in a while.) Though he may be part of the insidious gang that seeks the best way to part us from our hard-earned cash, he is also a de facto consumer advocate; it turns out that what we find most annoying in the online world--Flash sites, crappy search engines, Spam--are the very things that cut into revenue. Imagine! After this brisk and humorous read, even a monkey would agree that this is how business ought to be done. Keir Graff
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The technological examples in this book are outdated, but the theory behind the examples are not. Seth is a guru.Published 18 months ago by Brande A.
Great small book about the basics of any website and what to look for, from a search engines and online visitors perspective.Published 20 months ago by SEO Expert Dagmar Gatell
Among all of the fancy techno literature on web sites, this book in its simplicity is brilliant and focuss on the only thing that really matters when it comes to web sites -- what... Read morePublished on September 2, 2013 by Zev Asch
I am writing this in 2013... so this book is a bit dated, but for what it's worth, although this book is a bit dated, it's still a good read. Read morePublished on May 5, 2013 by Joe Crescenzi
This book runs a little over 100 pages. The left hand page is a screen shot from a website. The right hand page is the commentary. Read morePublished on February 8, 2012 by MLSchoenfeld
"The Big Red Fez: How To Make Any Web Site Better" by Seth Godin is a book that can be read very quickly, yet it has a lot of useful information in it.Published on September 30, 2011 by Chad Thiele
Simple but smart - I will re-read this one many times while developing and testing my own site. Seth Godin 'gets it' in a very big way!Published on July 20, 2011 by Dawn K.