Awesome To-do List
Being an awesome business requires dedication from every corner of your company, from HR to PR, to customer service and marketing. Whether you're building brand awareness, improving customer service, or filling a position, your employees and customers communicate who your brand is to the whole world. The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. Discover how you can use social media to recast a mistake into a golden moment for your organization. Learn how to re-recruit your employees, recourt your customers, and spice up an old brand.
Wield these awesomely effective tools, and ensure that your business remains awesome.
UnAwesome To-do List
In all seriousness, the marketing industry is full of amazing and powerful tools that can spell disaster for your brand if you don't use them carefully. The Book of Business UnAwesome recounts many cautionary tales of companies that did it all wrong. Learn from other businesses' mistakes, like viral marketing gone wrong, social media done unsocially, and just hiring the wrong people, for the wrong job, at the wrong time. The cost of being unawesome to your employees and customers is much more than ever before.
SCOTT STRATTEN is the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing. He has guided companies such as PepsiCo, Adobe, Red Cross, and Saks Fifth Avenue through the viral/social media and relationship marketing landscape. Scott was named one of the top five social media influencers in the world on Forbes.com. He has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company. He speaks globally on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing—and just plain old engaging conversation.
Scott travels around the world sharing with audiences the "what not to do in business" stories we all can't get enough of. Lucky for Scott, there is never a shortage of material to draw from. He believes that 85 percent of people in the world are morons (not you, if you buy this book).
The Book of Business Awesome / The Book of Business Awesome gives two perspectives on the same topic, using social media. Read morePublished 19 months ago by Ryan Kielar
Gives a great perspective on social media and the impact it has, for good or for bad. I really enjoyed it.Published 22 months ago by scott
Generally I dont write reviews, but i was so disappointed with this book that I thought I should warn other buyers. Read morePublished 23 months ago by mary b. cornell
It is indeed unique and original. I started reading the "Good" side and was really interested in the content, until I got fed up. Read morePublished 24 months ago by Hector
I enjoy Scott's writing style and heavy use of Awesome/Unawesome - that is his thing. The book makes a number of great examples of best practices on how business can leverage... Read morePublished on June 9, 2013 by Julie Kinzie
I have heard Scott speak before at Social Media Camp in Canada and he's an engaging speaker and author. This book is very interesting. Read morePublished on May 16, 2013 by J. Aragon
Loved his first book, and this complements it perfectly. Love the flip component, although it wasn't clear in the digital format at the outset.Published on April 13, 2013 by Mike Connell
"Awesome" is the "Excellence" buzzword of the current decade. Similar to "In Search of Excellence" In Search of Excellence: Lessons from America's Best-Run Companies (Collins... Read morePublished on March 20, 2013 by therosen
I was expecteing a book that met up with the high expectations of his 1st book. This was unfortunately not the case. Read morePublished on February 17, 2013 by Michiel