Awesome To-do List
Being an awesome business requires dedication from every corner of your company, from HR to PR, to customer service and marketing. Whether you're building brand awareness, improving customer service, or filling a position, your employees and customers communicate who your brand is to the whole world. The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. Discover how you can use social media to recast a mistake into a golden moment for your organization. Learn how to re-recruit your employees, recourt your customers, and spice up an old brand.
Wield these awesomely effective tools, and ensure that your business remains awesome.
UnAwesome To-do List
In all seriousness, the marketing industry is full of amazing and powerful tools that can spell disaster for your brand if you don't use them carefully. The Book of Business UnAwesome recounts many cautionary tales of companies that did it all wrong. Learn from other businesses' mistakes, like viral marketing gone wrong, social media done unsocially, and just hiring the wrong people, for the wrong job, at the wrong time. The cost of being unawesome to your employees and customers is much more than ever before.
1st book was better, but still fun to read Scott's 2nd book!Published on February 17, 2013 by Michiel