Branding and design gurus Will Burke, Lisa Baer, and James Pietruszynski deliver a comprehensive and visually stunning anthology of the latest innovations in packaging design. The Big Book of Packaging shows designers how to package products creatively, economically, and sustainably, featuring over five hundred carefully selected designs, as well as profiles of some of the world’s leading designers, and a section entirely dedicated to green and environmentally conscious packaging. Alongside other volumes in the Big Book series, such as David E. Carter’s Big Book of Design Ideas or Cristian Campos’s The Big Book of Bags, Tags, and Labels, The Big Book of Packaging is an indispensible resource for designers, product marketers, and retailers who want remain on the cutting edge of packaging design.
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Book Description
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From the Back Cover
Intended as a comprehensive resource for designers, creative professionals, marketers, and retailers, The Big Book of Packaging contains 384 pages of the most innovative packaging designs from around the world. With over 500 featured designs and profiles of twelve of the world's leading designers, the book is a must-have resource for anyone interested in the future of packaging and design.
In light of the recent lift in environmental consciousness, this volume of the Big Book Series will devote one third of its content to the increasingly important subject of green packaging-showing designers and retailers how to package their products creatively, responsibly, and at low cost, factors that will be reflected in the books own packaging/binding as well.
The Big Book of Packaging will appeal to designers, students, marketers, retailers, and aesthetes alike, providing a thorough look at what goes into building an effective package and how to think "outside the box."
About the Author
Will Burke—Founder & Chief Change Officer, Brand Engine.
Will draws on more than 20 years of experience in branding-uniquely bridging strategy and design-to solve complex issues with great insight and straightforward solutions. Formerly with Landor Associates, Lister-Butler, and Axion Design, Will's background includes major branding and packaging programs for Citicorp, MasterCard, Shell Oil, Hewlett-Packard, Intel, Logitech, Palm, Foster's, Frontier Natural Products, Nestlé and Tropicana.
Will is a member of the Shelf Impact! Advisory Board and AIGA's 2009 Principal Display Panel, and is a judge for the 2009 Creativity Annual Awards and the 2010 Dieline Awards. As a featured speaker and author, Will's unique perspective has been spotlighted by Package Design Magazine (both print and podcast), Entrepreneur's Organization, thedieline.com, popon.net, Shelf Impact! and HOW Magazine. When he's not writing or speaking on the value of branding, you can find Will motoring on his vintage Ducati café racer on Highway 1.
Lisa Baer, Principal, Baer Design Group.
Baer Design Group is a branding and identity firm based in Evanston, Illinois. For 14 years, Baer Design Group has tailored packaging for retail, grocery and consumer goods for companies such as Motorola, Lazy Days Tea Co. and The Parkside Group.
James Pietruszynski, Principal/Creative Director, Soulsight.
James' focus and passion for the creative process is reflected in his ambition to achieve an environment where creativity can truly thrive. Collaboration and honesty have been important factors in fostering strong creative and effective innovation. James' inspiration comes from a strongly connected creative team that together is willing to be brave.
James has led projects for clients such as Kraft Foods, General Mills, Coca-Cola, MillerCoors, Unilever, Jim Beam and Dole Foods. In his personal time, he loves digging in the dirt and watching the garden grow. James' work has been recognized by Graphics, How, Print, Communication Arts, Mobius, London International Awards, International Brand Packaging, Creativity Annual Awards and Creativity 35.
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