Creating a successful mobile-web presence is achievable with the tools found in this guide—without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time- and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program. Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.
A veteran Web developer and publisher, Deltina Hay is a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry. She is the principal owner of Dalton Publishing and the consulting and Web 2.0 development firm, Social Media Power. She also founded the innovative service, Plumb Web Solutions. You can watch more of her video tutorials at youtube.com/deltinahay.
Ms. Hay is noted for her dynamic presentations that focus on hands-on, do-it-yourself tools to truly make the Web a place where all voices can be heard and access should not be limited to those with large capital. She has presented on social media and Web 2.0 at such events as IBPA's Publishing University, the Publisher's Association of the South's Winter Conclave, the Writers' League of Texas' Editors and Agents Conference, the Pacific Northwest Bookseller's Association, and AuthorSmart.com, AuthorsAccess.com. She is a regular contributor of articles on social media and Web 2.0 to IBPA's Independent, The SPAN Connection, SiteProNews, SocialMedia.biz, and many online news sites.
Hay has the advantage over many social media consultants in that she is both a developer and a user of social media. As a publisher and small business owner, she knows firsthand how to apply the tools of social media to the industry, and as a developer, knows how to build them. While she has taught at the university level, her deep working knowledge of social media ideas as well as how to apply them in the real world make her presentations and writings some of the most exciting and accessible in the industry today. Her graduate education includes applied mathematics, computer science, and psychology. She presently teaches the online graduate-level social media certificate course for Drury University.
Though a native Alaskan, Ms. Hay lives in Austin Texas with her two cats Wolfgang and Ludwig. She enjoys hiking in the surprisingly diverse Texas State Park system, and never complains about the heat.
