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The Boss of You: Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business Paperback – April 15, 2008
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Top Customer Reviews
Interestingly "The Boss of You" is endorsed by Ms. Goodman and it shares the same publisher as Ms. Goodman's book. And we learn from reading the book that the authors and Ms. Goodman have become friendly while writing the book. If you liked Ms. Goodman's book, then you will like this book, too - I'm pretty sure.
This book is full of questions a wanta-be entrepreneur needs to ask when trying to conceptualize a startup and get it up and running. In a way this was a workbook as well as a guide. Early in the book there are exercises that the authors want the reader to complete in writing. I thought that was wonderful. They cover the following topics quickly and well:
1. Business goals
3. Identify your strengths (and weaknesses)
4. Identify your product and/or services
5. Identify who you are going to sell to
6. Figure out your costs
7. Create an appropriate and good name for the biz
8. Jot all this down in some sort of a plan
I would have liked the book more if it had gone more heavily into home-based businesses and Internet marketing. It's my hunch that those topics are on the mark with the target audience of this book. I also would have liked to have seen a discussion of a formal business plan.Read more ›
This is the first entrepreneurial book I've read that wasn't about me trying to fit myself into a bunch of business jargon. It allowed me to ask "How will I take these business aspects of myself and present them to the world?" The book still leads me through the process of creating a business, but I would have to say, it internalizes the process. A few years ago, I did the business plan, set the goals, researched the markets, etc, and while that was useful for organizing my mind and timeline, somehow, it removed "me" from my business. What business calls "branding", the authors call "personality" and with that simple language, it clicked for me.
This is a book targeted for women business owners, but it is not exclusive to them. It presents an organic, feeling approach to creating a business, and that is exactly what was missing for me from all the other business start-up books I've read. I truly hope people can recognize that the approach this book takes with helping a person develop their business is a vital one - our current economy is demanding that we recreate how we do business and this book sets up an approach that gets it right from the start. The authors show how I can be a business-owner and be happy, and they do it without a lot of hype.
Most Recent Customer Reviews
I bought this book for myself...and then my budding blogger friend....and then my mother. This book helps any want-to-be self employed woman know the exact processes and steps to... Read morePublished 2 months ago by Amazon Customer
I haven't read all of it yet so I can't say much! The title is very catching.Published 6 months ago by Mae
This was an easy read with lots of great information! I would recommend it to anyone looking to become their own boss!Published 21 months ago by Delia Zaro
Really great starting point. Woman specific mostly in the stories about other businesses and help finding you niche. Read morePublished on November 18, 2013 by Kaydee
Loved the style of this book! It helped me start a framework for my business with helpful tips. Highly Recommended!Published on June 24, 2013 by K. Williams
Good timing got it within a reasonable time frame. Thanks. What more can I say, I'm interested in becoming a business owner and this may help me.Published on August 5, 2012 by Norma Nichols