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The Boss of You: Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business Paperback – April 15, 2008


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The Boss of You: Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business + Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business + The Right-Brain Business Plan: A Creative, Visual Map for Success
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Product Details

  • Paperback: 312 pages
  • Publisher: Seal Press (April 15, 2008)
  • Language: English
  • ISBN-10: 1580052363
  • ISBN-13: 978-1580052368
  • Product Dimensions: 8.3 x 5.5 x 0.9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Best Sellers Rank: #315,184 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Female entrepreneurs start businesses at twice the rate of their male counterparts , and in this book they will find a practical compendium of everything there is to know about launching and sustaining a small business. Mears and Bacon emphasize building an individualized business plan and developing a firm foundation by establishing clear goals, frankly evaluating your skills and refining answers to the Big Questions: what are you really selling? Who is your target audience? How should you best package your business's public image? The authors cover the fundamentals of crafting a mission statement, developing branding, handling finances and legal issues, hiring good employees and expanding your business with admirable clarity, bolstered by success stories, helpful exercises and sample budgets. Women with dreams of owning their own businesses and looking for a place to start will find much to aid them—and much to enjoy—in this thoughtful guide. (May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Web design partners and strategists and now coauthors Mears and Bacon make sure that the rational side is well-prepared before venturing into a new business, with lots of straightforward talk. Take finances: there’s not only a laundry list of all the money angles to consider but also a sample budget to help a wannabe manufacturer figure out the cost of goods sold. They’ll walk you through a naming session, complete with defining mission, personality, and target audience. And possibly overwhelm you with marketing and business-building ideas, including PR, advertising, collateral, and networking. Sidebars expand in a lively fashion on some of the hottest trends, like blogging and business coaches. Then, there’s the quieter and realistic side, handling “the ease with which we find ourselves sacrificing our own basic needs in the quest to succeed.” --Barbara Jacobs

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Customer Reviews

4.6 out of 5 stars
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See all 26 customer reviews
This book is very thorough and easy to read.
Lily Bees
When meeting a graphic designer to work on my logo, she kept grabbing the book and flipping through it and said, "okay. I really have to get this."
E. Parker
And, as a result, I have to recommend this book to wanta-be entrepreneurs as a small business book worthy of being purchased and read.
Jeff Lippincott

Most Helpful Customer Reviews

Format: Paperback
This book was pretty good. The authors have written a small business book that includes what most other startup guides or workbooks include that are packed with good content on the subject. However, these ladies have written the book specifically targeting young women or stay-at-home moms. The writing style is very similar to the book by Michelle Goodman entitled "The Anti 9-5 Guide" (ISBN: 1580051863).

Interestingly "The Boss of You" is endorsed by Ms. Goodman and it shares the same publisher as Ms. Goodman's book. And we learn from reading the book that the authors and Ms. Goodman have become friendly while writing the book. If you liked Ms. Goodman's book, then you will like this book, too - I'm pretty sure.

This book is full of questions a wanta-be entrepreneur needs to ask when trying to conceptualize a startup and get it up and running. In a way this was a workbook as well as a guide. Early in the book there are exercises that the authors want the reader to complete in writing. I thought that was wonderful. They cover the following topics quickly and well:

1. Business goals
2. Success
3. Identify your strengths (and weaknesses)
4. Identify your product and/or services
5. Identify who you are going to sell to
6. Figure out your costs
7. Create an appropriate and good name for the biz
8. Jot all this down in some sort of a plan

I would have liked the book more if it had gone more heavily into home-based businesses and Internet marketing. It's my hunch that those topics are on the mark with the target audience of this book. I also would have liked to have seen a discussion of a formal business plan.
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19 of 19 people found the following review helpful By Dawn Anderson on September 29, 2008
Format: Paperback
I started my own publishing business in 2006 and am wanting to recreate it. I came across this book at the library and have been amazed by the way it has opened up my relationship to my business. The authors avoid business jargon (actually, they pleasantly mock it) and present their information and exercises in simple language. I believe that has been the key, for me, in reveling in this book.

This is the first entrepreneurial book I've read that wasn't about me trying to fit myself into a bunch of business jargon. It allowed me to ask "How will I take these business aspects of myself and present them to the world?" The book still leads me through the process of creating a business, but I would have to say, it internalizes the process. A few years ago, I did the business plan, set the goals, researched the markets, etc, and while that was useful for organizing my mind and timeline, somehow, it removed "me" from my business. What business calls "branding", the authors call "personality" and with that simple language, it clicked for me.

This is a book targeted for women business owners, but it is not exclusive to them. It presents an organic, feeling approach to creating a business, and that is exactly what was missing for me from all the other business start-up books I've read. I truly hope people can recognize that the approach this book takes with helping a person develop their business is a vital one - our current economy is demanding that we recreate how we do business and this book sets up an approach that gets it right from the start. The authors show how I can be a business-owner and be happy, and they do it without a lot of hype.
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9 of 9 people found the following review helpful By S. Field on June 5, 2008
Format: Paperback
Having started my own business "accidently" - one contract led to another, led to another and before I knew it I was juggling clients - I hadn't done a lot of the planning they discuss in the first half of the book. So despite already being up and running, reading this book was a fantastic opportunity to bring some clarity/structure to what I was doing. Its so easy when you are self employed to never turn down work and The Boss of You, really helped me identify what work is good for me and my business to be doing, and what stuff I should be trying to phase out of. I help businesses plan and develop their own communications. A lot of my clients are new businesses and haven't necessarily done all of the thinking/planning that Mears/Bacon walk readers through - it was helpful to be given a framework to help my clients do that on the way to identifying what their messaging is. And, the book was a refreshing departure from what I call the "cod liver oil" business books - good for you but yucky. Nice to be able to enjoy something that was good for me. The humour was greatly appreciated.
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6 of 6 people found the following review helpful By Reading Reader on November 17, 2009
Format: Paperback
Step-by-step advice on how to start your own business in a readable style. Although the tone gets annoying in parts ("those darling high heels you bought for client interviews are now a business write off!"), I found this book to be full of priceless tidbits and an easy, fun read. While definitely geared toward the "professional" (us waitresses have such a hard time finding relevant business advice), I found it more relevant than other business books I've found that seem like they were written for business majors or people who are trying to make a gajillion dollars. Recommended. Highly.
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