About the Author
Peter Montoya: President and founder of Millennium Advertising, Peter Montoya has worked for two national sales trainers and speakers. His experience working with a real estate advertising agency started him thinking about the effectiveness of personalized marketing. Seeing a need for such marketing in the financial field, Peter started Millennium Advertising in 1997. Today, Peter gives over 100 speeches each year, both for the public and at conferences throughout North America. He is the oldest of five boys, was raised in Southern California, has a degree from UC Irvine in Political Science, and has lived in more than 25 North American cities.
Tim Vandehey: A professional writer by trade, Tim Vandehey has worked in the fields of advertising, marketing and Web development since 1987. Formally a highly successful freelance writer and advertising agency Creative Director, Tim has worked with Millennium Advertising since 1997, directing creative and strategic marketing efforts for leading financial service companies. Also a native of Southern California and a graduate of Cal State Fullerton, Tim lives in Laguna Beach, where he produces theatre and sails his boat.