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I also bought a used one. The quality is pretty good except the papers are not that whitePublished 2 months ago by Lena
Worst "book" I've ever purchased in my life. Nothing useful in that book, it's worthless. It was just waste of money for me. Read morePublished 3 months ago by Umit Demir
Beautifully packaged, glossy and bold. Nice gift. But please make a PDF for the rest of us ;)Published 4 months ago by Alam Kasenally
I use many of the ideas in this book to explain branding to clients. It is such a simple to read book that get's quickly to the root of branding strategy and makes it very easy to... Read morePublished 4 months ago by Steve Scott
I love the way M Neumeiers books are written. So easy to read, full of very practical and applicable info, and entertaining to boot! Highly recommended!Published 5 months ago by Robert Wees
Great Book for anyone interested in Marketing or branding. I have read multiple books on the topic and think this is a fun and easy way to understand the difference between a brand... Read morePublished 6 months ago by Jerry Thomas