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This book was required in one of my graphic design courses 4 years ago. I still reference it today.
A quick & easy read.
This is a great, quick read. Probably a lot of info you might have top-of-mind, but really well laid out and engaging. Read morePublished 2 months ago by B. Naylor
I also bought a used one. The quality is pretty good except the papers are not that whitePublished 5 months ago by Lena
Worst "book" I've ever purchased in my life. Nothing useful in that book, it's worthless. It was just waste of money for me. Read morePublished 6 months ago by Umit Demir
Beautifully packaged, glossy and bold. Nice gift. But please make a PDF for the rest of us ;)Published 7 months ago by Alam Kasenally
I use many of the ideas in this book to explain branding to clients. It is such a simple to read book that get's quickly to the root of branding strategy and makes it very easy to... Read morePublished 7 months ago by Steve Scott