The Brand IDEA and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $40.00
  • Save: $2.00 (5%)
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
FREE Shipping on orders over $35.
Used: Like New | Details
Sold by Roadkill Books
Condition: Used: Like New
Comment: Like new book. Like new condition. Ships same day or next well protected.
Access codes and supplements are not guaranteed with used items.
Sell yours for a Gift Card
We'll buy it for $11.98
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity Hardcover – November 18, 2013

ISBN-13: 978-1118555835 ISBN-10: 111855583X Edition: 1st

Buy New
Price: $38.00
32 New from $24.22 14 Used from $20.70 1 Collectible from $45.00
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$38.00
$24.22 $20.70
Best%20Books%20of%202014

Frequently Bought Together

The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity + Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money + 101 Social Media Tactics for Nonprofits: A Field Guide
Price for all three: $91.52

Buy the selected items together
NO_CONTENT_IN_FEATURE

Holiday Deals in Books
Holiday Deals in Books
Find deals for every reader in the Holiday Deals in Books store, featuring savings of up to 50% on cookbooks, children's books, literature & fiction, and more.

Product Details

  • Hardcover: 240 pages
  • Publisher: Jossey-Bass; 1 edition (November 18, 2013)
  • Language: English
  • ISBN-10: 111855583X
  • ISBN-13: 978-1118555835
  • Product Dimensions: 6.3 x 0.9 x 9.3 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #554,753 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

A growing number of nonprofit organizations are exploring the wider, strategic roles that brands can play—driving broad, long-term social goals, while strengthening organizational identity, cohesion, and capacity. Laidler-Kylander and Stenzel present a new framework for nonprofit brand management which they have termed the brand IDEA (Integrity, Democracy, and Affinity). The model eschews traditional, outdated brand tenets of control and competition in favor of a more strategic, sector-centric approach that is anchored in the mission, based on participatory processes, and promotes clarity and collaboration. Written for nonprofit leaders, managers and staff, board members, professors and students in nonprofit management, and executive education programs, this important resource shows how all nonprofits can increase their impact by tapping into the power of the brand IDEA.

From the Back Cover

Praise for The Brand IDEA

"There can't be any question of whether the concept of 'brand' is important for a nonprofit. This book has a wealth of ideas about how you can build your brand more systematically and strategically."
Herman B. Leonard, Eliot I. Snider and Family Professor of Business Administration, Harvard Business School (HBS), and cochair, HBS Social Enterprise Initiative

"Every nonprofit leader should read this book. The Brand IDEA provides insight, real-world examples, and practical advice about the important role that brand plays, not only among external constituents, but among internal ones as well."
Eric Nee, managing editor, Stanford Social Innovation Review

"This book has frameworks, examples, and tips to help all nonprofit organizations build stronger brands that will enhance their capacity and strengthen impact."
Beth Canter, coauthor, The Networked Nonprofit, and author of Beth's Blog


More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

5.0 out of 5 stars
5 star
4
4 star
0
3 star
0
2 star
0
1 star
0
See all 4 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Peter Harris on December 23, 2013
Format: Hardcover Verified Purchase
As a marketing professional venturing into the world of nonprofits for the first time, this is an invaluable resource. Laidler-Kylander introduces existing for-profit concepts, identifies differences between for-profits and nonprofits, and lays out a strong case for why and how nonprofits should invest time, energy, and money to develop their brands. The IDEA approach is based on practical, real world experience, and, though the author is an academic, the book is relatively easy to read (an important consideration when recommending to busy executive directors). There is almost always a learning curve in working with new clients. This book will make my job a whole lot easier.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Marybeth I. Thoren on February 2, 2014
Format: Hardcover
In the not-for-profit world there is a common misconception that brand and getting financial support sit to the side of the organisation's mission. This book knocks that on the head and demonstrates that only way a not-for-profit can truly succeed is by aligning the brand and the mission.

The other important concept the book introduces is the idea of democratisation of brands in the digital age. To not recognise that soon supporters will demand to have some role in influencing what not-for-profit does, is short sighted. Not only is democratisation a strong trend, it is an excellent opportunity to deeply embed supporters into the charity's mission.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By A. Solomon on April 12, 2014
Format: Hardcover
As a former member of an executive team at a New York non-profit organization, I found "The Brand IDEA" to be a refreshing and challenging look at brand as part of a more strategic vision of the organization. Brands are not simply discrete tools for development. They are intimately tied to the organization's mission, model, and relationship with all stakeholders (from funders to staff to beneficiaries). Excellent book.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
0 of 1 people found the following review helpful By Truth Above All on January 16, 2014
Format: Hardcover Verified Purchase
I bought this for my wife and she seems very happy with it.
I have not read it myself, nor do I intend to.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again