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The Brand Within: The Power of Branding from Birth to the Boardroom (Display of Power) Paperback – April 1, 2010


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Frequently Bought Together

The Brand Within: The Power of Branding from Birth to the Boardroom (Display of Power) + How to Win at the Sport of Business: If I Can Do It, You Can Do It + Shark Tales: How I Turned $1,000 into a Billion Dollar Business
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Product Details

  • Series: Display of Power
  • Paperback: 256 pages
  • Publisher: Display of Power Publishing, Inc. (April 1, 2010)
  • Language: English
  • ISBN-10: 0982596219
  • ISBN-13: 978-0982596210
  • Product Dimensions: 9.2 x 5.3 x 0.8 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (45 customer reviews)
  • Amazon Best Sellers Rank: #793,204 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

The Daymond John "brand" is all about being out in front and going your own way. In The Brand Within, he gets readers thinking bout what it means to succeed in business and in life. One thing about Daymond, he takes charge, and in here, he puts his own spin on our consumer cukture and challenges us to change things up.

Mark Burnett
Famed Television Show Producer
--
What a treat it is to sit beside Daymond John on Shark Tank! He's full of surprises, but it's no surprise that he's just as smart and funny and cutting-edge in print as he is on the set. This is a book for anyone who wants to rock their own world, the same way Daymond keeps rockin' his-and ours.

Barbara Corcoran
Real Estate Mogul and Bestselling Author
--
AMAZING! The Brand Within is a great read! As I build the 'Kim Kardashian Brand" I understand the importance of aligning myself with those who reflect the same elegance, beauty, fashion, and excellence as I do. Daymond helps you to realize the importance of perception and how you convey it to the world. Building your brand never stops and after reading this book you'll be inspired to keep thriving.

Kim Kardashian
Model, Actress

About the Author

A success story, an industry leader, a young entrepreneur, a man who has reached and surpassed new heights of commercial and financial success, just a fraction of classifications used to describe Daymond John, CEO and founder of multi-million dollar fashion empire FUBU. Daymond possesses the capability knowledge, insight and approachable demeanor which allow him to successfully achieve any goals set forth before him, as well as nurture others to do the same.

Changing fashion and the face of American business with FUBU was only the beginning. What started initially with unbridled perseverance and a dream of catering to a market otherwise ignored, quickly transformed into a business venture, and eventual enterprise, worthy of the multitude of accolades and awards it has received. Some such prestigious awards: Brandweek Marketer of the Year (1999), Advertising Age Marketing 1000 Award presented to Daymond for outstanding ad campaign (1999), NAACP Entrepreneurs of the Year award (1999), Crain's Business of Forty Under Forty Award presented to Daymond (2002) and Ernst & Young New York Entrepreneur of the Year award (2003).


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Customer Reviews

This was both a very entertaining and informative book!
Zach M. Mcclintock
As an entrepreneur of over 25 years, I read every good book I can get my hands on that will give me a few ideas or processes that will help me be better at what I do.
Global REIT
This is a great book on branding for both the small business owner and aspiring entrepreneur.
J. Latour

Most Helpful Customer Reviews

23 of 23 people found the following review helpful By motivating minutes blog on February 14, 2011
Format: Paperback
Mr. John and three of his friends started the urban fashion company FUBU (For Us By Us) back in the early 90's. At first they started selling custom designed clothes out of duffel bags but by the late 90's wearing FUBU was the thing to do for both famous rappers and hip hop stars to America's youth in general. In this book Mr. John speaks how 'branding yourself" or becoming "Brandish" as he puts it - is so deeply important. Everything from the shoes you wear to how you smell to what you post on facebook or twitter shapes the "Brand" that is you. Mr John also talks about his time on the show Shark Tank.

My Opinion - I enjoyed this book as it shows the reader that you don't necessarily need an MBA or college degree to reach your dreams - Mr. John never attended college. Instead, you just need an idea and the persistence to achieve. One great tip for entrepreneurs that I definitely took away from this book is to paraphrase "Think Global, Start local"
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22 of 23 people found the following review helpful By Readerofgoodbooks on May 17, 2011
Format: Paperback
On the surface, I have very little in common with this author. I am a middle aged, white grandmother from a small town in the Midwest. This is one of the most enjoyable books I've read in awhile and here's why: I felt like the author was talking to me.... little ol' me. Yes, I've had dreams I haven't acted on with the success that he has. In spite of our demographic differences, he ignites the fire within a creative individual. Being a mother and grandmother, I especially like his explanation of how his mother influenced his dreams and values. I only wish I really could sit down and talk with him; the book impacted me that profoundly.
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18 of 19 people found the following review helpful By Andrea Samadi on April 4, 2011
Format: Paperback Verified Purchase
I purchased Daymond John's book, The Brand Within, after watching him on Shark Tank. I had to learn more from this shark who appears soft spoken on the show, yet holds an infinite amount of wisdom for young entrepreneurs, which is obvious when he speaks with that sparkle of understanding in his eyes. I was blown away with this book!

Not only did I learn step by step "how-to's" for me in the area of branding but he reinforced the basics of business and how to take your idea and make it a success NOW. I don't want to give away his secrets, but he shares them ALL in this book! His does so with humor, making me laugh out loud as I learned what I knew was true. He related branding analogies to those we can all understand (Barack Obama and Michael Jackson are examples) to further hit home his insights so that his message is impossible to miss.

I enjoyed how he explained that his "branding smarts" were engrained into his mind as a young man, with messages his mother taught him. If only we all could teach our children to "think big" I can only dream of the world we all will live in. If you are a young entrenpreneur and want to learn how to get started with your business or idea, READ THIS BOOK TODAY! You will be thankful you did.
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6 of 6 people found the following review helpful By Alex K on July 29, 2011
Format: Paperback Verified Purchase
I loved reading this book. Daymond John tells the story of how he built a multinational clothing empire literally out of his home. Along the way, he gives great advice about how aspiring entrepreneurs should prioritize their time, direct their strategy, and allocate their scarce resources. The book pays particular attention to effective strategies for branding and marketing, which in Daymond's businesses have been critical components to his success.

If the world had more guys like Daymond, the economy would be doing much better!
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3 of 3 people found the following review helpful By Napleskitty on December 13, 2012
Format: Paperback Verified Purchase
I have to confess that I wanted to read about Diamond's beginning and how he became successful, but this was not the right choice. He explains very well the idea of branding and how a product follows a pattern of growth from item to label to brand to lifestyle.
Interesting concept, but I have to say I was expecting much more. The book is quite expensive and I hoped to learn much more. I have bought the books of all the sharks since I admire them all, but this is the one I liked the least.
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3 of 3 people found the following review helpful By Paul Bush Jr. on April 25, 2012
Format: Kindle Edition
Daymond John's The Brand Within is a great read that speaks to that "be your own boss seed" in all of us.He shows how your brand speaks volumes about you whether good or bad, it still speaks. Through a witty, humorous, and simple approach John makes it easy to digest the ups and downs as well as the challenges he's faced creating what is now a GLOBAL brand. His transparency regarding how he failed and overcame the obstacles before him spoke volumes to me. Pick up a copy, and if you're on twitter follow Daymond at @thesharkdaymond.......you won't be disappointed!
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2 of 2 people found the following review helpful By J. Latour on July 28, 2012
Format: Paperback Verified Purchase
Daymond John, one of the celebrities on the ABC hit show "The Shark" writes a compelling book on branding. His book contains nine chapters and is only 256 pages long. This book is really a great read on how you go from beginning to end and become a lifestyle. Daymond gives you a roadmap and provides outstanding examples of how some of the great branding masters did it, from Trump to Michael Jackson to Bruce Lee and Evel Knievel. This book is very educational on branding and what the small business owner and entrepreneur should be thinking about.

The best part of the book is when Daymond breaks it down into simple terms. A brand goes through evolutions from "item-label-brand-lifestyle."[1] An item is "generic, no frills, like pancake batter."[2] A label is a "step up from a basic item,"[3] but "it is something people are buying," [4] and "they don't really care what it is."[5] And, it continues with brand, which is "where most labels want to be,"[6] and "it's got an identifiable logo, a particular look, a trademark style,"[7] like Adidas, and Ping. The lifestyle is "a name you know and trust, reflecting a style or sensibility you want to claim as your own, but now it`s bled into other areas of your life as well, beyond the initial area of perceived need,"[8] life "Eddie Bauer, that's a lifestyle."[9] Daymond gives other examples of great brands that are now lifestyles - like Nike, Victoria Secret, and more.

This is a great book on branding for both the small business owner and aspiring entrepreneur. First reviewed on Inteljim.com.

[1] Daymond John, The Brand Within: The Power of Branding from Birth to Boardroom (New York: Display of Power Publishing, 2010), Kindle Electronic Edition: Location 719.
[2] Ibid., 631.
[3] Ibid.
[4] Ibid.
[5] Ibid.
[6] Ibid.
[7] Ibid.
[8] Ibid.
[9] Ibid., 647.
[10] Ibid.
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