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If Dilbert and Tom Peters ever attended the same party, they'd probably find themselves in opposite corners. The cynical cartoon character would have a hard time in Peters's upbeat, high-energy world of "Cool-Beyond-Belief." The Brand You50 is Peters's manifesto for today's knowledge workers. It joins his Reinventing Work series, which includes The Projects50 and The Professional Service Firm50.
In The Brand You50, Peters sees a new kind of corporate citizen who believes that surviving means not blending in but standing out. He believes that "90+ percent of White Collar Jobs will be totally reinvented/reconceived in the next decade" and that job security means developing marketable skills, making yourself distinct and memorable, and developing your network ability. His
Technology is changing almost everything. Management guru Tom Peters argues it's also going to change the entire landscape of work. In his set of self-help books for professionals, the Reinventing Work series, he declares that "90-plus percent of white-collar jobs will disappear."
Downsizing ain't over, but Peters claims he can help you through it.
The employment landscape is going to be full of "free agents," he says, and if these newly "freed" individuals want to succeed, they'll need a new approach to their jobs. One way is by approaching work as a set of projects. Find out what's most interesting about each project and thrive on that, Peters advises.
In his latest publishing project, Peters urges readers to forget about loyalty to a particular company and replace it with a self-motivated dedication to the work at hand.
The entire book series has the feel of something transcribed from one of Peters' motivational speeches; his use of bold letters, ellipses, exclamation points and oversize type is perhaps a better fit with the lecture circuit than the publishing world.
Knopf plans five books in the Reinventing Work series, but for now, there are three: The Brand You, The Project and The Professional Service Firm.
Each of the pocket-size hardbacks starts with a description of an unemployed, Dilbert-ized landscape, followed by 50 ways to sidestep such a fate. In The Brand You, the list of 50 ideas includes a chapter titled "'Inc.' Yourself." After a comment on the concept, Peters launches into The Nub, his plan for making the affirmations take flight. The idea is to visualize yourself as a company - with departments, goals, bottom lines, branding. The chapters close with a Thing to Do section. In this case, it's two things: adding an "Inc." to your name, and treating every to-do list like you're preparing for the next quarterly board meeting.
By turning everyday work into interesting and inspiring projects, Peters believes workers will become self-motivated, completed projects will become more innovative and companies will become less stagnant.
Peters constantly reassures readers that they are worthy of independence. Anyone can follow the path to success, he encourages, although he tempers his enthusiasm with comments like, "I'm not living in dreamland. I know not everyone can be a superstar."
The free-agent concept applies particularly well to the online industry, where companies must grow quickly to have more than a slim chance of succeeding. In a free-agent world, workers aren't disappointed when their company tanks, but instead move on to the next project. In fact, the rampant job-hopping in the Internet Economy has been one of the original drivers of the free-agent workforce. Establishing a reputation, networking and positioning one's easily digestible brand: That's perfect for the Net.
If you're looking for rose-colored lenses for your job, Peters has what you need. This self-help series is mostly about making work fun, which isn't a bad idea, after all.
- Laura Rich -- From The Industry StandardSee all Editorial Reviews
Not a very coherent book. The title is the one overarching point that is important. Good short chapters for the john.Published 4 months ago by Joseph N. Scudder
The book is becoming a little dated with the Moore increase in social media. Look for how to set yourself apart from the back.Published 8 months ago by AVgeek
Tom Peters has established himself as a thoughtful, forward looking, provider of very solid advice for managers. This is another great example of his work.Published 12 months ago by William L. Mince
This is a wacky book. I need you to understand this going in. Many people are never going to get past the hysterical fonts and tone Peters uses, and too bad for them because they... Read morePublished 13 months ago by Jason K.
I really wanted to like this book more as it was recommended to me by someone I greatly admire. There are real gems of information here, unfortunately, it reads like it was... Read morePublished 19 months ago by Amazon Customer
This book breaks all the rules as far as font size and color and I LOVE it. The excitement is built into every page. Tom Peters is COOL, Super COOL, Super Super COOL. Read morePublished 19 months ago by jan morgan
This was another assigned reading for my Master's degree and to be brutally honest, but the heck was I supposed to learn form this book. Read morePublished 19 months ago by Robert Varga
If you need a swift up the inspiration, then this might be a good read for you.
I loved the simplicity. 50 things to consider and execute. Read more