The history of Burger King is not nearly as well known as the almost simultaneous development of arch rival McDonald's, but that doesn't mean Burger King's rags-to-$9-billion tale will prove any less instructive or inspiring to today's budding entrepreneur. The Burger King: Jim McLamore and the Building of an Empire
, by cofounder James McLamore (who died in 1996 at age 70), relates in plain-spoken and honest fashion the story of a corporation that grew from a handful of struggling south Florida drive-ins to become the second-largest fast-food chain in the world.
From the Back Cover
A compelling look at an american original who helped usher in the fast-food era. The fascinating story of Jim McLamore, the cofounder of Burger King. Jim McLamore was a man of great integrity. He cared deeply about people and was a great motivator. He also believed it's critical to give back to your community. To me, that makes him a true leader and a great American-Dave Thomas, Founder and Senior Chairman, Wendy's International, Inc.