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The Business Casual Survival Guide: 30 Looks for Men Paperback – December 13, 2013


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Editorial Reviews

About the Author

EMMI SOROKIN, Men's Fashion Stylist and Founder of It's a Man's World, believes that personal branding is a powerful force. Her passion in life is to help men realize their potential by highlighting their unique strengths. Previously, her expertise has been featured on NPR and in publications ranging from Men's Health and Details to Bloomberg and The Boston Globe.
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Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Paperback: 150 pages
  • Publisher: Scotch & Puppies Press (December 13, 2013)
  • Language: English
  • ISBN-10: 0615925138
  • ISBN-13: 978-0615925134
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 9.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #614,826 in Books (See Top 100 in Books)

Customer Reviews

4.8 out of 5 stars
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See all 11 customer reviews
This book is an easy read.
Ken
Now when I go back to these stores I have a really good idea of what style / fit of certain brands work.
Amazon Customer
Every page of this book is extremely useful.
OpsGuy

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By OpsGuy on December 18, 2013
Verified Purchase
I work in the office with some well dressed geeks. Whole engineering team chooses to respect themselves and dress in business casual at work, rather than like schlubs media thinks what most geeks look like.
I bought this book, since I need a little help. I only do suits or jeans and a shirt - time to treat myself and get my game up!
Every page of this book is extremely useful. You get "recipes" with what goes with what and when to wear it. Could not be written any easier to understand.

Great job, Emmi!
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1 of 1 people found the following review helpful By Keith on February 27, 2014
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I was the quintessential fashion schlep that had a huge collection of my geeky T-shirts and wore baggy pants that were always a size or two too big that would use my belt as a holder and not an accessory. After reading, I decided to give a few of the easy to read 30 looks a go and try a few things that were normally out of my comfort zone. My comfort zone has now been edged up as my confidence level skyrocketed up with it. Face it guys, when you look good, you feel good and it shows in every expression the body has to offer wither it be known or not. Compliments come flying in and eyes and heads turn for a second glance and it feels great.

Give this easy to read guide a shot and you will not be disappointed. My sock collection is growing so big lately as I have learned to have fun with all the accessories that are in fact available to us gents. I never thought I would see myself in a vest and now I cannot get enough of them for layering. Show off and strut your stuff with a new level of confidence.
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1 of 1 people found the following review helpful By Kyross on March 4, 2014
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For the price of a pair of socks you can be the best dressed person in any activity. I wish this book existed after I graduated and started working in tech. I now get compliments on what I wear. Emmi's writing style is so natural, like talking to her, and very fun with a ton of info on how to know if a shirt or pair of pants fit you. The part I liked best was the part with 30 'looks' complete with pictures and memorable titles like 'Has cooler toys than the NSA', of what to wear where as well as a sidebar on how to change the pants, shoes, jacket, etc... to change the look to fit the occasion and still be me. Style can also be easy on the wallet, has nothing to do with pricey brands so the clothes are affordable. There is even a secret style 4mula, to make it all easy to remember. Great Book Emmi!
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1 of 1 people found the following review helpful By R. Romero on March 28, 2014
Whether it's fair or not, first impressions have a great power over our lives: human beings form an impression about a person in the first few seconds after seeing them, and that first impression is hard to change. The manner in which we dress ourselves is one aspect over which we have complete control, and in this easy to follow and fun to read guide, Emmi has managed to capture the essence of her way of working: this handy little guide will show you how to pull it all together, and while it is not a substitute for Emmi in the flesh, it is the next best thing, and following the tips in this book will allow you to look better than 90 % of the guys out there, and lets face it, do you want to fight fair?
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Verified Purchase
Emmi is fantastic. She met me at Lord and Taylor's in Bostin and without even a single measurement already had a whole bunch of clothes ready to try on. The whole process was very efficient as she quickly zeroed in on shirts jackets and pants that fit perfectly. After about 2 hours there was a huge pile of discarded clothes but we left with a weeks worth of business casual and weekend clothes that were all awesome and interchangeable.
All of her advice followed the book closely (which I read before showing up). If you live in the Boston area I highly recommend reading her book and then hiring her for an afternoon.
At the same time she gives you tons of tips on practical things from tucking in shirts properly to rolling up sleeves correctly etc. All stuff that I'm glad I finally know.
After clothes we went to a shoe store and picked out four types of shoes/boots and tro belts that also go perfect with the clothes. Again styles that reflect what is in the book.
I've pretty much thrown all my old clothes out.
After updating photos with new clothes on Match.com have had much improved interest and responses! Thank you Emmi!
Now when I go back to these stores I have a really good idea of what style / fit of certain brands work.
Bottom line: Read the boom and hire Emmi. It's worth it!
Eric
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For starters, I met the talented Ms. Sorokin while doing a project in Boston. From the intro to the conclusion I knew she was the Michael Jordan of fashion etiquette. Every potential roadblock or issue I thought of she rejected it like Lebron running from behind to block a shot (yes I'm a basketball player/fan). With this book, it refreshed every moment of training I had with Emmi that day. The extra bonus: the 30 looks that can be interchanged. They are full of color, easy to understand and pretty fun when you start to add your own flare to them. For anyone looking to increase their fashion sense tenfold you MUST buy this book. Thanks again Emmi! You rock.....
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