The Business of Design and over one million other books are available for Amazon Kindle. Learn more
Buy New
$25.43
Qty:1
  • List Price: $40.00
  • Save: $14.57 (36%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
The Business of Design has been added to your Cart
Trade in your item
Get a $3.45
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 15 images

The Business of Design Hardcover – August 24, 2011


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$25.43
$20.09 $7.50

Frequently Bought Together

The Business of Design + How to Start and Operate Your Own Design Firm: A Guide for Interior Designers and Architects, Second Edition
Price for both: $40.72

Buy the selected items together

NO_CONTENT_IN_FEATURE

China
Engineering & Transportation Books
Discover books for all types of engineers, auto enthusiasts, and much more. Learn more

Product Details

  • Hardcover: 208 pages
  • Publisher: Princeton Architectural Press; First Edition edition (August 24, 2011)
  • Language: English
  • ISBN-10: 1616890185
  • ISBN-13: 978-1616890186
  • Product Dimensions: 10.2 x 8.2 x 0.9 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #103,962 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Mr. Granet has become to decorators what Swifty Lazar was to screenwriters and starlets." --The New York Times

"Keith Granet's new book The Business of Design is especially welcome... His Los Angeles company, Granet and Associates, provides management consultant services to some of the best-known architecture and interior design offices in the country." --AIArchitect.org

"In an industry perceived more for its beauty than its money-making ability, Granet's book offers the first steps for designers and architects to start, as the title suggests, balancing creativity and profitability... The business advice he imparts could be applicable to any small-business owner." --USA Today

"Granet's book isn't about designing a room-- it's about designing a career-- or giving an existing one a better bottom line." --Veranda.com

"Asking yourself what you would do for work if you didn't need money can help you choose a career. But keeping your business afloat requires financial savvy. In The Business of Design, Keith Granet interviews architects Michael Graves, A. Eugene Kohn, Richard Meier, and John Merrill to supplement his own years of business knowledge." -- Architect magazine

"A comprehensive and approachable guide to making a living while following your bliss... Filled with helpful (and attractive) illustrations and easy-to-follow advice tailored specifically to the needs of creative types." --Lonny magazine

"The book is truly encyclopedic, offering advise and practical examples... Interviews with five eminently successful designers (including Interior Design Hall of Fame members Michael Graves, Victoria Hagan, and Richard Meier) join the nuts-and-bolts information." --Interior Design

More About the Author

Keith Granet formed Granet & Associates, Inc. in 1991 to support designers in running their practices as viable and profitable businesses by providing strategic, financial, and operational management services. Soon after the firm's formation, Granet was working with the leaders in the profession to manage their financial and operational needs. In 1994, with an interest in licensing their client's designs, Granet helped launch the most successful furniture line in the history of Baker furniture.

Known as the go-to firm for licensing and management consulting, Granet & Associates has serviced over 400 design firms to manage, develop and expand their brand positions. Keith Granet is the founder of the Designer Speakers Bureau and co-founder of the Design Leadership Summit, an annual event that attracts the top design professionals from across the nation.

Customer Reviews

4.8 out of 5 stars
5 star
13
4 star
3
3 star
0
2 star
0
1 star
0
See all 16 customer reviews
Easy to read and great information.
Anna Palmore
This book is great for anyone starting their own business - or running their own business, not just for designers!
Annemieke
Just started to read through the book and it is better than the description in the web store.....thank you.
LA Mike

Most Helpful Customer Reviews

14 of 14 people found the following review helpful By Sean Saint-Louis on September 20, 2011
Format: Hardcover
I was fortunate enough to receive a copy of this book while in Europe last May. My first reaction was to possibly dismiss it as yet another book trying to bridge the gap between design and business.

I was surprised to find myself reading this book through the night. Each page seemed to resonate greater than the last. I finished the book within days of picking it up. "Lots of applicable material" I thought to myself (I have said that on numerous occasions once a book is completed) but then a strange thing happened, I began treating the "Business of Design" as a reference book; it now hardly leaves my side. Daily I find myself utilizing it as a road map to success. My business has grown stronger because of what I have extracted from those pages. I personally want to thank Keith Granet for putting on paper the words that I needed to read in order to elevate my practice. My only question is, when is your next book coming out?
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
9 of 9 people found the following review helpful By Eisa on December 16, 2011
Format: Hardcover
I've been a senior project manager for large architectural firms like Gensler, have also run my own successful practice, and have long awaited a book like this. This book is everything I hoped it would be and more. It gives detailed instruction on how to run an architectural design firm profitably and professionally. Much of the proprietary training I learned at Gensler is shared in this book, and many small firm owners would learn a great deal from it. It promotes strong business planning, organizational structure, staff development, and open communication. I am hopeful that this book will revive our noble profession which has become more and more commoditized by clients due to the fact that too many architects do not run their practices like professional businesses. I highly recommend this book for not only firm owners, but for employees who want to get ahead at their firms.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By A. Matz on March 8, 2013
Format: Hardcover Verified Purchase
it's geared more for a full studio rather than an individual, but the pricing information and approach to projects was very helpful and the product design section was enlightening.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Jose Morales Jimenez on December 12, 2012
Format: Hardcover Verified Purchase
If you have your own firm and you don't have this book you should worry.

It should be compulsory for anyone who wants to run their business in a professional manner to buy this book.
I have my own design firm in Chile and the entire book is applicable to our office.

Highly recommended!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Hamda on July 15, 2012
Format: Hardcover
I am a designer, reading a lot is not for me! but this book is just amazing! directed to a designers mind.
the layout, the text, the FIGURES! everything is beautiful in this book and esp the information!
simple and clear steps to follow, totally recommend it for designers thinking of starting their own business!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Humberto Zugasti on June 28, 2012
Format: Hardcover Verified Purchase
Without a doubt, this book is a very complete resource and it couldn't be more appropriate if you're in the process to start your own business. It contains the perfect amount of detail and in a very structured way.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Ira Simpson on February 23, 2013
Format: Hardcover Verified Purchase
Great information presented in an easy to understand format with lots of useful illustrations and practical knowledge. It will help us immensely.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By DavidScott on November 27, 2012
Format: Hardcover Verified Purchase
I know Keith professionally and I had wanted to get his book for some time now. So happy I did! I've found it to be such an insightful & useful tool for planning the growth of my business and its full of clear examples of how to apply them. Kudos to Keith and his team...a must read!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again