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4 of 4 people found the following review helpful
4.0 out of 5 stars necessary for business with fashion, April 23, 2013
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This review is from: The Business of Fashion: Designing, Manufacturing and Marketing (Paperback)
Perfect for my work!

It is commonly known that fashion is big business, yet given its global significance, little has been written on the phenomenon of the fashion system. Instead, books have tended to focus on dress history, although recently the discipline has taken a more theoretical turn, with a spate of books appearing that analyze the underlying forces motivating fashion. This pioneering book unites theory and practice to provide an integrated series of snapshots taken from different perspectives of the fashion business in the second half of the twentieth century.
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4.0 out of 5 stars Good Book., June 17, 2014
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This review is from: The Business of Fashion: Designing, Manufacturing and Marketing (Paperback)
The book is very interesting , There is a fair amount of relevant and updated information about the industry. I am happy to have purchased it.
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The Business of Fashion: Designing, Manufacturing and Marketing
The Business of Fashion: Designing, Manufacturing and Marketing by Nancy O. Bryant (Paperback - August 22, 2011)
$105.00 $90.18
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