The Second Edition of The Business of Media: Corporate Media and the Public Interest provides students with the critical, yet careful, analysis of the rapidly changing media industry that they need in order to get behind the headlines and understand our increasingly media-saturated society. Authors David Croteau and William Hoynes examine the possible influence media changes are having on society-paying particular attention to the tension between the media industry’s insatiable quest for profits and a democratic society’s need for a media system that serves the public interest. The Second Edition has been revised and updated to include analysis of the media business in the early years of the 21st century!
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Editorial Reviews
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"The framework used for thinking abou the mass media industry is excellent. And. . . the presentation of the material reflects the complexity of the mass media industry in a way that should be quite accessible to students, both conceptually and in terms of specific examples."
(Jane Downing )"... a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturated society. A thoroughly scholarly work which defly presents its in-depth study in largely jargon-free and accessible terms ideal for the non-specialist general reader. The Business of Media offers insights and a close scrutiny into what really goes on behind newspaper and broadcast journalism headlines." (The Bookwatch ) --This text refers to an out of print or unavailable edition of this title.
About the Author
William Hoynes is Professor of Sociology and former Director of the Media Studies Program at Vassar College in Poughkeepsie, New York, where he teaches courses on media, culture, and social theory. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere.
Croteau and Hoynes are the coauthors of By Invitation Only: How the Media Limit Political Debate (1994) and The Business of Media: Corporate Media and the Public Interest (2006). Their new introductory sociology textbook, Experience Sociology, will be published in 2012.
David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left.
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5 of 5 people found the following review helpful
Format:Paperback
The expert collaboration of David Croteau (Associate Professor in the Department of Sociology and Anthropology, Virginia Commonwealth University, Richard, Virginia) and William Hoynes (Associate Professor and Chair of Sociology at Vasser College, Poughkeepsie, New York), The Business Of Media: Corporate Media And The Public Interest is a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturated society. A thoroughly scholarly work which deftly presents its in-depth study in largely jargon-free and accessible terms ideal for the non-specialist general reader, The Business Of Media offers insights and a close scrutiny into what really goes on behind newspaper and broadcast journalism headlines.
1 of 1 people found the following review helpful
Format:Paperback
The uniqueness of this book written by Croteau and Hoynes is above all that they introduce two approaches in understanding the characteristics of modern mass media and the correlations between the media and the social forces including public opinion, commercial, political and cultural conditions. Based on the two different categories - Market and Public sphere - it helps better understand the significant role and effectiveness of media that generate not only the public opinion, but also its influences on the mainstream in politics, business, education, culture and society. These two authors provide profoundly useful and informative resources to grasp the key points of media's role and power in society based on two distinctive perspectives introduced in this book. The main concept of this book is basically about understanding the media and economies in market and public theory and how these two spheres differ from each other in terms of circulation of information and commercial activities. The authors categorize two different approaches in order to effectively analyze the media system and each of these ideas is very well organized and clearly explained along with suitable and apparent examples provided which demonstrate the importance and different evaluation in each concept. Additionally, thanks to the great job that the authors showed in this book, the contents in each chapter are really uncomplicated and even interesting to understand without any confusion. I definitely recommend this book to people who have interest in media especially considered from business and economic views.
Format:Paperback|Amazon Verified Purchase
I purchased this text as part of my required reading for a graduate course. The text is clear, concise,and provides real world examples of how the media indsutry has changed and continues to change. I'm almost mid way through the semester and I find that this book provides a clear analysis of both the media indsutry from an economic standpoint and with the social and theoretical material. I'm not going to sell this book back.
Inside This Book
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First Sentence:
This book is an introduction to the business of media. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
public sphere perspective, new media giants, public sphere model, public sphere approach, regional feed, corporate censorship, vibrant public sphere, major media companies, public interest role, media mergers, media industry, broadcast model, media policy, public journalism, media ownership Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Time Warner, Telecommunications Act, General Electric, News Corporation, Capital Cities, Channel One, First Amendment, Star Wars, Los Angeles Times, National Association of Broadcasters, Staples Center, Latin America, Mickey Mouse, New York Times, Supreme Court, Cap Cities, Constant Year The Deal Current, Fairness Doctrine, Federal Communications Commission, Paramount Pictures, Ben Bagdikian, Comedy Central, Federal Trade Commission, Media Access Project New!
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Front Cover | Table of Contents | First Pages | Surprise Me!
This book is an introduction to the business of media. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
public sphere perspective, new media giants, public sphere model, public sphere approach, regional feed, corporate censorship, vibrant public sphere, major media companies, public interest role, media mergers, media industry, broadcast model, media policy, public journalism, media ownership Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Time Warner, Telecommunications Act, General Electric, News Corporation, Capital Cities, Channel One, First Amendment, Star Wars, Los Angeles Times, National Association of Broadcasters, Staples Center, Latin America, Mickey Mouse, New York Times, Supreme Court, Cap Cities, Constant Year The Deal Current, Fairness Doctrine, Federal Communications Commission, Paramount Pictures, Ben Bagdikian, Comedy Central, Federal Trade Commission, Media Access Project New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Surprise Me!
Citations (learn more)
This book cites 49
books:
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16
books
cite this book:
See all 16 books citing this book
- The Media Monopoly 6th Edition by Ben H. Bagdikian on 5 pages
- By Invitation Only: How the Media Limit Political Debate by David Croteau in Back Matter (1), and Back Matter (2)
- The New Media Monopoly: A Completely Revised and Updated Edition With Seven New Chapters by Ben H. Bagdikian on page 109, and Back Matter
- When MBAs Rule the Newsroom by Doug Underwood on page 174, and Back Matter
- Documents of American Broadcasting by Frank J. Kahn in Back Matter (1), and Back Matter (2)
See all 49 books this book cites
- Media Myths: Making Sense of the Debate Over Media Ownership by Adam D. Thierer on page 10, page 57, and page 164
- Media/Society: Industries, Images and Audiences by David R. Croteau in Front Matter, and page 33
- European Television in the Digital Age: Issues, Dyamnics and Realities by Stylianos Papathanassopoulos in Back Matter
- Media and the Restyling of Politics: Consumerism, Celebrity and Cynicism by John Corner on page 169
- Women and Media: A Critical Introduction by Carolyn M. Byerly in Back Matter
See all 16 books citing this book
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