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Anyone who wants to know more about how films and TV shows are distributed and exploited can learn a huge amount from this book.
- Jim Morris,Pixar Animation Studios General Manager, EVP, Production, and Producer Wall . E
The entertainment industry is an industry with ongoing challenges with constant change. Jeff provides a road map to see where you are going by understanding where you started.
- Louis Feola, President,Paramount Famous Productions
Ulin expertly depicts the fl uid nature of content creation and distribution in a concise and understandable way. There's never been a better insider's look at the choices and challenges that studio executives face every day.
- Gary Marenzi,President, MGM Worldwide Television
Jeff Ulin's broad spectrum of expertise, spanning all aspects of motion picture and television distribution, from theatrical to home entertainment to new media and television licensing, render him uniquely qualifi ed to illuminate the business side of the entertainment business.
- Hal Richardson,President of Paramount Worldwide Television
Jeff Ulin's book is a must read for practitioners, academics and potential investors in the new media space. Having worked in all segments of the industry, Ulin brings together a unique combination of experience and analytical rigor to deconstruct the driving forces of an industry in dynamic change.
- Pablo Spiller, Jeffrey A. Jacobs Distinguished Professor of Business and Technology, Haas School of Business.
This is the book that everyone in the business has been waiting for - Jeff's seen it all, and has written a must-read book for those wanting to understand the jigsaw of media distribution and in what ways the web is infl uencing how, when and where money is made.
- Michael Uslan, Executive Producer, Batman, Batman Begins, The Dark Knight
Every Silicon Valley start-up working with Hollywood needs to know what Jeff knows. With his knowledge, you're better able to fast forward the future of online video. Without it, you risk being stuck on pause.
- Kevin Yen, Director, Strategic Partnerships YouTube
I highly recommend it to anyone who wants to learn more about the real business of entertainment.
He explains in very concise and easy to understand terms the fundamentals of financing, marketing, distributing, and monetizing content, with all the steps in between.
So essential is this book to me that I wouldn't recommend spending a dime making a film until you've read this first.
A very informative and detailed book on the way the way our entertainment business operates. For the beginner it is must read!Published 18 months ago by george zaverdas
I read this book because my son is about to enter the media business and wanted me to understand his professional environment. Read morePublished 18 months ago by V. Fernandes
Really good book that goes into deep detail. A must for anyone wanting to learn about the business. Rent it.Published 23 months ago by Armando
I worked as an executive in film, TV, and video distribution for over 15 years. I was a little shocked when I read this book - I couldn't believe how well Ulin summarized what I... Read morePublished on April 30, 2012 by Cinephile
Whether you are experienced entertainment industry participant or intend to become one, you definitely need to read this book. Read morePublished on May 9, 2011 by Mc Dk
This book was written before VOD and Netflix cut into Blockbuster's market share and the video rental giant filed for bankruptcy. Read morePublished on January 22, 2011 by Kristin J. Johnson
Neat book. I'm finishing my master in Communication and Broadcasting working on a dissertation about non linear television and I found Mr Ulin's chapters about television... Read morePublished on September 18, 2010 by CCarpane'
Chock full of info up to date as of 2010, about the business that everyone wants to be a part of if they only knew how. Read morePublished on July 20, 2010 by zhabazon
Jeff Ulin has been involved with some of the biggest entertainment giants in the business, from Disney (he created one of our family's favorite shows, "Higglytown Heroes") and... Read morePublished on April 22, 2010 by Greg Ehrbar