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The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World Paperback – September 21, 2009


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The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World + Entertainment Industry Economics: A Guide for Financial Analysis + The Hollywood Economist 2.0: The Hidden Financial Reality Behind the Movies
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Product Details

  • Paperback: 528 pages
  • Publisher: Focal Press; 1 edition (September 21, 2009)
  • Language: English
  • ISBN-10: 024081200X
  • ISBN-13: 978-0240812007
  • Product Dimensions: 9.1 x 5.9 x 1.2 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #318,036 in Books (See Top 100 in Books)

Editorial Reviews

Review

Anyone who wants to know more about how films and TV shows are distributed and exploited can learn a huge amount from this book.

- Jim Morris,Pixar Animation Studios General Manager, EVP, Production, and Producer Wall . E

The entertainment industry is an industry with ongoing challenges with constant change. Jeff provides a road map to see where you are going by understanding where you started.

- Louis Feola, President,Paramount Famous Productions

Ulin expertly depicts the fl uid nature of content creation and distribution in a concise and understandable way. There's never been a better insider's look at the choices and challenges that studio executives face every day.

- Gary Marenzi,President, MGM Worldwide Television

Jeff Ulin's broad spectrum of expertise, spanning all aspects of motion picture and television distribution, from theatrical to home entertainment to new media and television licensing, render him uniquely qualifi ed to illuminate the business side of the entertainment business.

- Hal Richardson,President of Paramount Worldwide Television

Jeff Ulin's book is a must read for practitioners, academics and potential investors in the new media space. Having worked in all segments of the industry, Ulin brings together a unique combination of experience and analytical rigor to deconstruct the driving forces of an industry in dynamic change.

- Pablo Spiller, Jeffrey A. Jacobs Distinguished Professor of Business and Technology, Haas School of Business.

This is the book that everyone in the business has been waiting for - Jeff's seen it all, and has written a must-read book for those wanting to understand the jigsaw of media distribution and in what ways the web is infl uencing how, when and where money is made.

- Michael Uslan, Executive Producer, Batman, Batman Begins, The Dark Knight

Every Silicon Valley start-up working with Hollywood needs to know what Jeff knows. With his knowledge, you're better able to fast forward the future of online video. Without it, you risk being stuck on pause.

- Kevin Yen, Director, Strategic Partnerships YouTube

About the Author

Jeff Ulin's background includes being a media executive, attorney, lecturer, and entrepreneur. Half of his 20 years in the business have been at Lucasfilm, where he headed worldwide distribution for all markets (theatrical, video, TV, online), managed franchise sales for Star Wars and Indiana Jones, and oversaw the release of the last Star Wars film, Episode III. He also helped Paramount and Universal's overseas video distribution venture; co-founded and ran animation studio Wild Brain, where he created Disney's pre-school hit Higglytown Heroes; and he currently teaches the class Media & Entertainment: Economics, Policy, and Strategy at Berkeley's Haas School of Business. Living in the San Francisco area, he is at the center of Internet activity, helping companies navigate the convergence of digital media at Silicon Valley's most renowned law firm (Wilson Sonsini Goodrich & Rosati).

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Customer Reviews

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I highly recommend it to anyone who wants to learn more about the real business of entertainment.
Peter Bradley
Read The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World to gain insight without being bored or scared off on the way.
zhabazon
This is a 500-page reference book that is part glossary, part insider's information, and part scholar's lecture.
Andre Lawrence

Most Helpful Customer Reviews

9 of 9 people found the following review helpful By City Of Rocks VINE VOICE on December 14, 2009
Format: Paperback Vine Customer Review of Free Product ( What's this? )
This book is loaded to the gills with information about how studios market their films. It's very high quality-it helps you maximize distribution while minimizing risk. Like any quality work it is laden with examples of who did what, what worked and what didn't, and the most important piece of the equation: why.

So essential is this book to me that I wouldn't recommend spending a dime making a film until you've read this first. It covers not only the nuts and bolts of distribution but gives insight into what kinds of films are likely to be more profitable than others and how to analyze it with greater insight. Beyond that it includes the dynamic marketplace and what to consider about how you want to release your work. And of course, you want to know how to deal with large competition. You get good info on that here.

Chapters included:

Market Opportunity and Segmentation-The diverse roles of studios and networks

Intellectual Property Assets Enabling Distribution-The business of Creating, Marketing, and Protecting an Idea

Financing Production: Studios and Networks as Venture Capitalists

Theatrical Distribution

The Home Video Business

Television Distribution

Internet Distribution, Downloads, and On-Demand Streaming-A New Paradigm

Ancillary Revenues:Merchandising, Video Games, Hotels, Transactional Video On Demand, Airlines and other Markets

Marketing

Making Money-Net Profits, Hollywood Accounting, and the Relative Simplicity of Online Revenue Sharing

Really, these descriptions only scratch the surface as the coverage of each topic is detailed and broad.
Read more ›
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6 of 6 people found the following review helpful By Penetralia on December 16, 2009
Format: Paperback Vine Customer Review of Free Product ( What's this? )
The Business of Media Distribution: Monetizing Film, TV and Video Content in an Online World is a perfect all in one reference for the industry; it's a true "insider's" guide.

This book covers a wide range of subjects in over 500 pages with case studies, making it an excellent resource guide (good for both students and professionals in the field). From history of the subject matter, to economics, the internet, numerous media and more, readers will not be disappointed with this manual.
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7 of 8 people found the following review helpful By MickeyJoe on December 17, 2009
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Whether you are a newbie on YouTube or a Hollywood bound Director, there are things covered in here that you would have never thought of, and that will only create more profit, in turn, providing the needed backing of a better picture.

There are financial opportunities to many entities if you have the ability to sell your film idea or even a completed film. Sponsors, product placement, tie-ins with other companies, cross promotion, and items sold based on the film as if it were fan memorabilia and more. Well, all that requires licensing, negotiation, contracts, and making the right agreements.

With a focus of web use, we all know that the Internet will only become the main source of our entertainment. I don't even think theaters will be around much. The tv screens are getting very big, very high quality and very reasonably priced. We will be staying home, with our TVs connected to online services. So, filmmakers may be looking at YouTube as a starting point, but the concept will continue to larger audiences.

With facts and figures from Hollywoods biggest production companies, you are informed of every level or expectation. Nothing is out of sight if you are able to sell your creation. This is a reference book as well, as you will be using your ideas and referring to it to see if you can connect those ideas with investors or distributors of services that go well together.

The entire process is overwhelming, tedious and frightening, but this publication will help organize your inspirations into something that could very well pay off in areas you didn't even know existed.

I have a lot to learn, and far from creating a film of merit, but will be using this guide to make sure I take the right steps to make it work.
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3 of 3 people found the following review helpful By Kristin J. Johnson VINE VOICE on January 22, 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
This book was written before VOD and Netflix cut into Blockbuster's market share and the video rental giant filed for bankruptcy. However, based on Jeff Ulin's excellent discussions, you could make the prediction that video on demand and Netflix would undercut Blockbuster (especially with Netflix direct rental on-demand--Blockbuster also offers its own service.)

However, the main point of the book is online content and monetizing online content so that studios and producers as well as media companies will not lose money to online rentals and Hulu TV shows (Ulin makes the excellent point that Hulu includes embedded advertising), with an exhaustive discussion in-context of the history of video rentals (worth reading), the details of theatrical rentals and distribution, and a meticulous overview of the business side of television. All this sets up exactly what a sea change it is to have film, TV and video content distributed online when the mechanisms have for so long been in place to finance and distribute studio films and television. It is difficult to encapsulate this book in one go. recommended for anyone in the Internet/media and entertainment biz, as well as film school students and business/communications studies majors. Read this with Jason Squire's The Movie Business Book, Third Edition and lynda obst's Hello, He Lied -- and Other Tales from the Hollywood Trenches, and you'll know everything you need to know. Of course, as screenwriter William Goldman once famously observed, "Nobody knows anything."
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