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The New Business Road Test: What entrepreneurs and executives should do before writing a business plan (3rd Edition) Paperback – July 17, 2010

ISBN-13: 978-0273732792 ISBN-10: 027373279X Edition: 3rd

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Product Details

  • Paperback: 336 pages
  • Publisher: FT Press; 3 edition (July 17, 2010)
  • Language: English
  • ISBN-10: 027373279X
  • ISBN-13: 978-0273732792
  • Product Dimensions: 6.1 x 0.9 x 9.2 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #714,158 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Ideal for those who want to test the longevity of a business plan."  The Entrepreneur, June 2010

"...offers a smart way to quickly assess what might and might not work. The distinction between markets and industries (the former is a collection of buyers, the latter of sellers) is typical of the quality of approach here".  Director Magazine, July/August 2010

From the Back Cover

‘A great read for entrepreneurs. If every participant on Dragons’ Den read this book, there would be far more handshakes at the end of each episode.’

James Caan, Dragon on Dragons’ Den and author of The Real Deal: My Story from Brick Lane to Dragons’ Den

‘A reality check for anyone poised to jump into a new venture without thinking.’

David Giampaolo, Chief Executive of Pi Capital, London

‘Mullins has hit the nail on the head. I wish this book had been given to every entrepreneur who appeared before me on Dragons’ Den.’

Doug Richard, Former Dragon and founder of School for Startups

 

BEFORE YOU WRITE YOUR BUSINESS PLAN – ROAD TEST THE IDEA

Thinking about starting a new business?  Stop! Is there a genuine market opportunity for your idea?  No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a fundamentally flawed opportunity, you’re heading for failure.  So before you write your business plan, take your idea for a test drive and make sure it really works.

www.newbusinessroadtest.com


More About the Author

John Mullins is an Associate Professor of Management Practice in Entrepreneurship and Marketing at the London Business School. He earned his MBA at the Stanford Graduate School of Business and his Ph.D. at the University of Minnesota. An award-winning teacher and scholar, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms including two ventures he founded and one he took public.

Since becoming a business school professor in 1992, John has published four books, numerous cases and more than 40 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, and The Wall Street Journal. His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D. Irwin Foundation. He is a frequent speaker to audiences in entrepreneurship and venture capital.

John's trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (3e, London: Prentice-Hall/FT 2010), is the definitive work on the assessment and shaping of market opportunities. His newest book, the critically acclaimed Getting to Plan B: Breaking Through to a Better Business Model (Boston: Harvard Business Press 2009), co-authored with Randy Komisar, a partner at the esteemed venture capital firm Kleiner Perkins Caufield & Byers in California, was named to "Best Books of 2009" lists by BusinessWeek and INC Magazine.

John has consulted with and done executive education on five continents for a variety of organizations both large and small, including Endeavor, Kenya Airways, Merck-Serono, Time Warner Communications, the European and African Venture Capital Associations, Pumpkin Ltd., the Young Presidents Organization, and the International Finance Corporation of The World Bank, among numerous others. He has served on the boards of fast-growing entrepreneurial companies in the United States, United Kingdom, Europe, and Asia.

Customer Reviews

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See all 12 customer reviews
He provides a helpful road map for how to do so.
Gregg Vanourek
Probably the most useful info you'll get from the book is a realistic picture of what kind of info and thinking it takes to get your business off the ground.
Jackson St.
If you only read one business book before starting your business, this is the one!
Claire

Most Helpful Customer Reviews

9 of 9 people found the following review helpful A Kid's Review on September 25, 2010
Format: Paperback
I used this book to road test a business idea I've had in mind for a long time. The book will give you a good notion of the strength and weaknesses of your opportunity and if used pro actively, it will help you clear the most important `unknowns' that you need to know about before spending time and money in a business venture. I would recommend this book to everyone (thinking of) starting a business. It provides a great framework to road test any (crazy) business idea at a very affordable loss.
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6 of 6 people found the following review helpful By Gintare on October 10, 2010
Format: Paperback
Very interesting and helpful book to make sure all main aspects of new business opportunity are covered. Before jumping into business creation I believe this book definitely provides a very good reality check, for example, if the business idea you plan to pursue is really for you, matches your aims and whether you have thought of all main aspects such as future market and industry prospects, etc. The book is very easy and pleasant to read and provides many inspiring and practical examples. Therefore a definite must have to anyone who thinks of pursuing her/his business opportunity.
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3 of 3 people found the following review helpful By V. Bhatanadamrongchit on December 14, 2012
Format: Paperback Verified Purchase
This is a great book in entrepreneurship. It's a must read.

The only thing I would complain about is that, for the one that I received, there are some pages misplaced and it took me awhile that those pages dont belong to where they are. But that's not the author's fault. The content is so great that i still rate this 5 stars.
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1 of 1 people found the following review helpful By nr164890 on June 5, 2012
Format: Paperback
This book is about opportunity assessment. The reader is given a framework and tools to evaluate business opportunities and ideas in terms of a Macro and Micro level including a framework for determining economic viability. Basics of team assessment and what investors look for is also covered.

The layout of the book is fantastic. Each chapter provides the reader of a framework of what the chapter will cover as well as examples. Case studies and examples are well defined. Each chapter concludes with a summary of the pertinent principles covered. References are at the back of the book (listed under the various chapters it references to) and the soft-cover version has a front and back flap; very convenient to bookmark where you stopped reading as well as the corresponding reference at the back.

An excellent***** resource all round and a must-read for any would be entrepreneur. Read this book before embarking on any plans!
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1 of 1 people found the following review helpful By Claire on May 5, 2011
Format: Paperback
If you only read one business book before starting your business, this is the one! It gives you a 360 view of your prospective business, the framework is easy to remember, and it may even prompt a few life saving questions.
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1 of 1 people found the following review helpful By snakees on February 18, 2011
Format: Paperback Verified Purchase
Excelent, helped me a lot writing a really good business plan. Clarified doubts and opened my eyes avoiding anxiety and excessive protection over my ideas.
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