Sell yours for a Gift Card
We'll buy it for $11.50
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink Hardcover – September 4, 2007


See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from
Hardcover
"Please retry"
$123.34 $49.95
Unknown Binding
"Please retry"

The Rainbow Juice Cleanse by Ginger Southall  D.C.
The Rainbow Juice Cleanse by Ginger Southall D.C.
Detoxify your body with 50 juicing and food recipes to improve your overall health. Learn more | See more healthy drink recipes
NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 189 pages
  • Publisher: Kaplan Publishing (September 4, 2007)
  • Language: English
  • ISBN-10: 1427754756
  • ISBN-13: 978-1427754752
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #628,054 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

In this slim book, journalist Rothbaum explains how the liquor business has engineered a new golden age. As with so many industries, conglomerates have soaked up the small distilleries, improving global distribution, while increasing connoisseurship spurred partly by pop culture vehicles like Sex and the City has turned on consumers to super-premium vodkas and rum distilled from hand-harvested sugarcane. Among those he profiles is impresario Sidney Frank, who transformed Jagermeister from an obscure herbal elixir to frat-boy staple, and opened his Grey Goose vodka distillery not in Russia, Poland or Scandinavia but in France's Cognac region, gaining easy access to excellent water, local distilling expertise and a unique and luxurious-sounding provenance. He eventually sold the brand to Bacardi for more than $2 billion, but not before me-too brands popped up to lure imbibers, with ever more complex backstories and filtration processes, not to mention flashier bottles for the tasteless spirit. Rothbaum devotes a chapter to applauding the revival of the pre-prohibition craft of quality cocktails, a trend distillers celebrate as well. The text is sprinkled with informative sidebars—perhaps too many, given its slender size—like a guide to artisan cocktail bars in New York, London and Prague, and a thumbnail history of rye whiskey. An industry cheerleader, Rothbaum tells his story well, but it could have benefited from more social context regarding the roots of today's hard alcohol renaissance. (Sept. 4)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

For over five years, Noah Rothbaum wrote for SmartMoney The Wall Street Journal Magazine. He has also written about spirits for Money, Forbes.com, the academic food journal Gastronomica and the trade publications Beverage Media and Beverage Dynamics. His work has also appeared in the New York Times, The Wall Street Journal, Food & Wine, Food Arts, O, The Oprah Magazine, Esquire, Details, Fortune Small Business and Life.

Important Information

Ingredients
Example Ingredients

Directions
Example Directions

Customer Reviews

4.0 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Stephen Visakay on September 10, 2007
Format: Hardcover Verified Purchase
It's easy to see a lot of research and hard work went into this book.
It's insightful, interesting and fun to read. Lots of great interviews. enjoyable reading of How & why the cocktail has made a comeback in the last few years. An insiders look at the big business of Spirits.
Fascinating to see how Premium spirits were created and how they have become a significant part of our cocktail culture. An intriguing read all the way.
stephen visakay,
author Vintage Bar Ware, collector books, 1997
founding member The Museum of the American Cocktail
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By jyo on June 24, 2010
Format: Hardcover
This thin volume contains an overview of the American spirits industry that manages to be very concise and to-the-point at the same time that it provides a broad look at the world of distilled spirit production, marketing, and consumption. Throughout the book Rothbuam provides historical information on the American booze biz, highlighting various trends in drinking from the pre-Prohibition era through to the modern day. Alongside this historical narrative of the overall industry, Rothbaum delves into the specific worlds of several individual types of spirits with chapters on Scotch, Vodka, and others. The author also tells the stories of the various mixed-drinks, bar-trends, and other factors that have shaped the public's demand for spirits over the years...
Read my full review @ [...]
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Edward A. Palmer on September 17, 2010
Format: Hardcover Verified Purchase
The book is a quick read on how the liquor industry really works. I found it interesting, engaging, and attention holding.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover
Not so many years ago, vodka was a pedestrian liquor used to make Bloody Marys, single malt Scotch was for the rich and famous, and tequila was a mainstay at college parties. Walk into a retail outlet or well-stocked tavern these days and your head spins. You can choose from among hundreds of liquors, many in beautifully crafted bottles designed to catch your eye. You can pay $12 or $200 for a bottle - depending on what's in your wallet and how adventurous you feel. Noah Rothbaum tells a terrific story of how the spirits industry has exploded into a multi-billion dollar phenomenon that shows no signs of slowing. The author, who has extensive experience covering the industry, explains the history of many well-known alcoholic beverages and analyzes the consumer's modern-day thirst for premium brands. Rothbaum also introduces the distillers, entrepreneurs and marketing whizzes who create and shape industry trends. Whether you're a whiskey connoisseur or a teetotaler, getAbstract believes you'll learn a lot and have fun with this book. Cheers!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

More About the Author

Discover books, learn about writers, read author blogs, and more.

What Other Items Do Customers Buy After Viewing This Item?