The Business of Studio Photography is the complete one-stop guide to opening and running a successful photography studio.
The Business of Studio Photography is packed with proven strategies for starting a new studio or improving an existing one—and now this classic book has been thoroughly updated and revised for the new digital-imaging era. Expert advice on every aspect of running a studio is featured: location, financing, equipment, digital shooting, proofing, and ordering; marketing, Web advertising, public relations and self-promotion; pricing, negotiating with labs, selling to the wedding, portrait, school, commercial, and art photography markets; digital imaging, business plans, and more. Equipment checklists and sample business forms, plus full resource lists for websites, magazines, and books are included.
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About the Author
Edward R. Lilley has run a successful photography studio for more than 30 years. The former president of the New England chapter of the Professional Photographers of America, and a founder of Professional Photographers of Cape Cod, he lives in Harwich Port, Massachusetts.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
The third updated edition of The Business of Studio Photography is a winner, telling how to start and run a successful photography studio. From basic client identification and marketing to them to organizing a studio and conducting different kinds of photography from weddings to portraits, this is a 'must' for any aspiring professional photographer and for business libraries catering to them.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I love this book, and recommend it to everyone who is starting a photography business, whether home-based, location-only, or studio-based. It has some great advice that sometimes goes against all the photographic marketing gurus, but I think it's much more realistic in pricing and marketing than some of the other stuff out there! My favorite tidbit? Your goal as a new photographer should be shoot your first 100 clients, paid, free, however you do it, that should be your goal for experience! It's so true!
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I read here the recommendations for the early volume and I order this one long before printing date. Turns up that was the best thing I ever did. Am been taking photos now for a life time but its only recentlt I thought of taking it pro and this book has been the one to shown me the way. thank you
Most Recent Customer Reviews
Why is this so cheap?>
This book is a must have for any new studio wanting to start up. I own aborrowedimage.com and this book helped me build my business. Read more
Published 2 months ago by Zachary Rackovan
Excellent Book for the Aspiring Photographer
Don't look for any pictures in this book, just plenty of solid basic information. However, do be cautious of the pricing the author does in the book as the prices that you set will... Read more
Published 3 months ago by Gregory E. Kane
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