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The Business of Wine: An Encyclopedia Hardcover – December 30, 2008


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The Business of Wine: An Encyclopedia + Wine a Global Business + Wine Marketing & Sales, 2nd Edition
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Product Details

  • Hardcover: 328 pages
  • Publisher: Greenwood (December 30, 2008)
  • Language: English
  • ISBN-10: 0313354006
  • ISBN-13: 978-0313354007
  • Product Dimensions: 10.1 x 7.2 x 1 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #360,478 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Geralyn Brostrom (certified wine educator), Jack Brostrom (book editor, wine retailer and producer), and more than 60 contributors provide an up-to-date status report on today's wine industry in an encyclopedic format. From airlines to Zinfandel, the book covers the industry from viticulture to production and from sales to consumption. Topics also

include history, legal and regulatory issues, wine varieties, wine-growing regions, and the world's wine markets. The book also includes alphabetical and topical lists of entries and a bibliography.' "

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Book Description

This encyclopedia is a necessary part of wine education for everyone from the curious consumer to the oenophile or business student and industry professional.


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2 of 7 people found the following review helpful By Amazon Customer on August 24, 2010
Format: Kindle Edition Verified Purchase
This book might be filled with good information, but with the Kindle edition it's not worth finding. The TOC is woefully insufficient. It will point you for example to the 'Alphabetical List of Entries', a 'Topical List of Entries' or 'The Encyclopedia', but once there you will find a list. Not interactive. Just a list. How do you find info on 'Distributors'? The TOC is no help. You have to do a search on the word, then scroll through the instances when 'distributors' shows up. In an encyclopedia of the wine business you can imagine it shows up a few times. How do you tell which instance is the encyclopedia article or just the word used in a sentence? You can't. Also imagine an index where everything is referenced by page numbers and you have a Kindle with location numbers. I like my Kindle, and luckily this book is not my first 'Kindle experience', but I think at a minimum using a Kindle should represent an enhanced reading experience, and a 'reference' book that doesn't let you access the reference materials is unacceptable.
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