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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed Paperback – March 24, 2011

ISBN-13: 978-1430233008 ISBN-10: 1430233001 Edition: 2nd

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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed + App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want + App Empire: Make Money, Have a Life, and Let Technology Work for You
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Product Details

  • Paperback: 480 pages
  • Publisher: Apress; 2 edition (March 24, 2011)
  • Language: English
  • ISBN-10: 1430233001
  • ISBN-13: 978-1430233008
  • Product Dimensions: 1.1 x 7.3 x 9.1 inches
  • Shipping Weight: 2.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #413,946 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

As the founder of Electric Butterfly, Dave Wooldridge has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of The Business of iPhone App Development: Making and Marketing Apps that Succeed and has written numerous articles for leading tech publications, including a monthly software marketing column for MacTech Magazine. Follow Dave on Twitter @ebutterfly.

At the beginning of 2009, Michael Schneider left Silicon Valley technology firm Wilson Sonsini Goodrich & Rosati to found HiveBrain Software. HiveBrain publishes a variety of applications on the iTunes App Store, the most notable of which, TouchType, peaked at #13 in the U.S. App Store. Michael continues to practice law under the name Bitwise Legal, focusing on software and interactive media clients. Notable clients include Bungie and Innerfence. Follow Michael on Twitter @hivebrain.

More About the Author

As the founder of Electric Butterfly, Dave Wooldridge specializes in UI design and iOS app development, and created the official iPhone app for NovelRank (available free in the iOS App Store). When he's not building Mac and iOS apps, he can be found writing. Dave is the author of "The Business of iPhone and iPad App Development" (Apress) and "The Developer Sketchbook" series, is a co-author of "Beginning iPad Development for iPhone Developers" (Apress), and has written numerous articles for leading tech publications, including a monthly software marketing column for MacTech Magazine. He has also served as an adjunct professor for New York University SCPS.

Customer Reviews

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See all 16 customer reviews
They had the code right in the book too.
Mark Mosch
I have been developing for the App Store since its inception and currently run one of the most successful independent development studios on the App Store.
Business Guy
I highly recommend any would-be app developer read this book.
David F. Melinkoff

Most Helpful Customer Reviews

24 of 25 people found the following review helpful By B. Hobbart on April 20, 2011
Format: Paperback
As an independent developer I came across the first edition of this book while browsing Barnes and Noble. It seemed like something I should read, although like most developers the thought of devoting time to learning about best business and marketing practices was about as exciting as washing socks. Consequently I barely looked at the book as it gathered dust on my shelf. Fortunately this updated and expanded edition came along just before I embarked on my first serious paid app development project. The first 8 pages alone made it clear to me how much more there is to developing and selling a successful iOS app than I would ever have imagined. I figured if I developed a great app and did some cursory marketing via forums, blogs etc that from there word of mouth would get the rest of the job done for me. I was wrong. WAY wrong.

This book should be considered a must-have for any iOS dev - independent or otherwise. It takes you from pre-development planning (that's right - you've already missed some opportunities if you have blindly begun development without considering some of the tips provided here) through intellectual property protection, in-app social marketing, pricing strategies, advertising etc. to app submission, release and ongoing marketing. The content of this book not only helps you to market your app but it also informs your design decisions so that your app helps to sell itself. Yes - there is additional work required beyond the coding we prefer to focus on, but it is this additional effort that enables us to take advantage of all that hard work creating our apps. Buy this book and read it before your project begins. It will open your eyes and undoubtedly help you succeed.
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14 of 14 people found the following review helpful By Business Guy on May 9, 2011
Format: Paperback
This is by far the most comprehensive and detailed book available on the business aspects of iOS app development. I have been developing for the App Store since its inception and currently run one of the most successful independent development studios on the App Store. If there's one thing we've learned during our App Store journey, it's that the little decisions you make about how to market, promote, and upsell your products make a huge difference in how much success you achieve.

Dave Wooldridge and Michael Schneider do a great job distilling many of the best practices for marketing and selling iOS apps. They take the time to discuss the different options available and evaluate the pros and cons of each option. Each discussion is illustrated through screenshots from actual apps and anecdotes from the developers that made them.

This is definitely the most useful book I have on my iOS bookshelf and should be required reading for every iOS developer who is serious about making money on the App Store!
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11 of 11 people found the following review helpful By Mark Johnson on April 21, 2011
Format: Paperback
This is a fantastic book, required reading before you ever start developing a mobile app. It will help you think about making something that you are able to sell, and then it walks you through how to present and promote your apps. There's lots of good pragmatic coverage about the realities of making money with apps, and lots of great case studies and examples drawn from real apps.
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11 of 11 people found the following review helpful By arytbk on April 4, 2011
Format: Paperback
It is a well known fact that marketing is as important (or more) as programming to bring success to any high tech project. This applies to IOS applications, and most of us developers have a hard time investing enough time and energy (and sometimes money) in marketing.
This book will:
- Explain and persuade of the importance of a marketing plan for any IOS app
- Show the step by step REAL WORLD process to give a real chance to a new application
- Provide links to almost every possible websites and resources needed
- Provide source code example when marketing becomes part of the implementation (such as Ads or in-app purchases).
I have read a few books on IOS marketing and this is by far the best, it is not only extensive and complete but most important, clear and simple. It is even a pleasure to read (which is not common for such books!).
I have purchased dozens of books (both technical and marketing) and this is one of the very few that I consider as essentials.
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4 of 4 people found the following review helpful By Giovanni Dienstmann on December 6, 2011
Format: Paperback
This book is absolutely essential for all iOS developers, specially for freelancers and small teams, as it deals with all the subjects that are essential for creating and marketing a succesful app, but it is something we would otherwise learn the hard way.
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3 of 3 people found the following review helpful By jdm on March 4, 2012
Format: Paperback Verified Purchase
Four Hour Work Week meets MBA meets app development consultant. Must-have for anyone looking to successfully participate in the app economy.
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1 of 1 people found the following review helpful By Mark Mosch on April 11, 2013
Format: Kindle Edition Verified Purchase
Gave some good practical advice that I could work right into my programs. They had the code right in the book too.
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Format: Kindle Edition
Written in a manner that is easy to understand for programmers and business people, this book offers pragmatic information for developing and marketing mobile apps. This book jump started my entry to the app business.
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