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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed 2nd ed. 2011 Edition
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Top Customer Reviews
This book should be considered a must-have for any iOS dev - independent or otherwise. It takes you from pre-development planning (that's right - you've already missed some opportunities if you have blindly begun development without considering some of the tips provided here) through intellectual property protection, in-app social marketing, pricing strategies, advertising etc. to app submission, release and ongoing marketing. The content of this book not only helps you to market your app but it also informs your design decisions so that your app helps to sell itself. Yes - there is additional work required beyond the coding we prefer to focus on, but it is this additional effort that enables us to take advantage of all that hard work creating our apps. Buy this book and read it before your project begins. It will open your eyes and undoubtedly help you succeed.
Dave Wooldridge and Michael Schneider do a great job distilling many of the best practices for marketing and selling iOS apps. They take the time to discuss the different options available and evaluate the pros and cons of each option. Each discussion is illustrated through screenshots from actual apps and anecdotes from the developers that made them.
This is definitely the most useful book I have on my iOS bookshelf and should be required reading for every iOS developer who is serious about making money on the App Store!
This book will:
- Explain and persuade of the importance of a marketing plan for any IOS app
- Show the step by step REAL WORLD process to give a real chance to a new application
- Provide links to almost every possible websites and resources needed
- Provide source code example when marketing becomes part of the implementation (such as Ads or in-app purchases).
I have read a few books on IOS marketing and this is by far the best, it is not only extensive and complete but most important, clear and simple. It is even a pleasure to read (which is not common for such books!).
I have purchased dozens of books (both technical and marketing) and this is one of the very few that I consider as essentials.
Most Recent Customer Reviews
good reference book for ios/iphone development & programming. pub date 2011.Published 7 months ago by Perspectech
Written in a manner that is easy to understand for programmers and business people, this book offers pragmatic information for developing and marketing mobile apps. Read morePublished 22 months ago by Steven Miller
A summary of basic information on preparing apps for the Apple App Store, and details on avoiding common pitfalls. I highly recommend any would-be app developer read this book.Published on August 18, 2013 by David F. Melinkoff
I really enjoyed reading this book, it gave me a lot of ideas for my own projects and applications. Information was concise, easy to read, a good addition to the library.Published on July 14, 2013 by Andrew Simmons
This book includes both good general information and takes it down to the details as well. It is well written and easy to understand.Published on May 2, 2013 by David Peter Lindert
Still reading it, but is a great/helpful guide. Also bought a guide for IOS App development, and am taking a formal course in App development at a university as well, starting with... Read morePublished on March 20, 2013 by Anonymous
Well organized and knowledgeable. The problem is that this field is changing so quickly that any book is obsolete by the time it is published.Published on February 11, 2013 by Everitas
Really enjoyed this book. Even though Dave has a lot of experience as a coder, he was able to speak to non coder, no technology person like me. Read morePublished on February 7, 2013 by Good Up Apps