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The Carey Formula: Your Ideas Are Worth Millions Hardcover – March, 2007

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Product Details

  • Hardcover: 304 pages
  • Publisher: Waterside Publishing; Signed Copy edition (March 2007)
  • Language: English
  • ISBN-10: 0977805204
  • ISBN-13: 978-0977805204
  • Product Dimensions: 9.1 x 6.4 x 0.9 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #2,218,829 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

As an inventor and entrepreneur, Barbara Carey has brought more than 100 products to the market, launched seven companies, and been awarded more than a dozen patents and she's done all of it virtually on her own through a step-by-step, tried-and-true formula she calls "The Carey Formula." Despite her success, Barbara is far more interested in building the proverbial "better mousetrap" than idling her time away at a luxury resort. She has so many product ideas swimming through her head that she will never get to half of them even if she lives to be 100. It wasn't luck or being in the right place at the right time that has made her wealthy instead, it was developing and following her formula, a system so effective that her ten-year-old son used it to launch his own extremely profitable and award winning company.

Countless people have visions of products that would be extremely successful if they could be brought to the marketplace but they just don't have a plan. They think that as a single person they have no real chance to get their products noticed by large corporations to reap the rewards that mass distribution would bring. Barbara Carey is living proof that a person with a plan can single-handedly start, nurture and grow a self-funded business. This book uses her experiences in single-handedly building a multi-million dollar business to take the guesswork out of where to start and what to do. It provides a step-by-step guide for getting your product to market.

Carey is the inventor and creator of Hairagmi, a very popular hair accessory that has been sold worldwide on the QVC Network and Nickelodeon, a popular children's network. Hairagami is now sold nation wide and can be recognized by millions

She is also the creator and president of Dittie, LLC. Dittie is a feminine protection brand and company that is committed to kicking the taboos surrounding women and their periods. Ditties are fun, feminine and fabulous, each dittie tampon has a mood-lifting message on it inspire and empower women. Most recently Carey has launched the world's first pink tampon vending machine to vend her dittie tampons. VendPINK is a groundbreaking program to help women in need. VendPINK donates 20% of its profits from vended tampons to support the fight against breast cancer.

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Customer Reviews

It is inspiring and funny.
Bridget L. Gleason
I was asked to read this book for a review.
S. L. Robertson
I highly recommend it.....for everyone!
Aristo Kouldus

Most Helpful Customer Reviews

4 of 5 people found the following review helpful By Aristo Kouldus on May 9, 2007
Format: Hardcover
"Where do I begin?" Boy, that sure has double meaning. Most entrepeneurs ask themselves "where do I begin?". I ask myself "where do I begin" to tell you about this great book, that tells you "where to begin"? Well first of all, there's only one way to tell a good book from a great book. Good books are usually read just once. But great books are read over and over again. And that's exactly what you'll do with Barbara's book. The first time you read it you'll forget that you're reading a business guide. Instead, you'll be wrapped up in the excitement, the challenges, the fears, the triumphs and the humor of the heroin's life and her rise to the top of the business world. It will be hard to put this book down. You'll think you're reading a mystery novel. But this book is no novel. Everything that Barbara went thru, all the ups and downs, are true. They really happened. And I think that's why I related so well to her story. Her life and mine mirrored each other in many ways. And I'm sure most people who read her book will say the same. Barbara is definitely one of us. She's had the same fears, the same obstacles and the same dissapointments as we've all had. But thru sheer will power, drive and a "never say no" attitude she has succeeded. And has done so many, many times. This book is a great read just to hear her story.

The second time you read it, you'll realize how very different this book is from all the other "self help" books which try and inspire you to follow your dreams and become a big success. Most of those are written in very general or abstract terms and after the initial inspirational glow has worn off you're still wondering "where do I begin?" This is where the others stop and Barbara takes over. Her book is a step by step guide. An owner's manual.
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1 of 1 people found the following review helpful By S. L. Robertson on August 7, 2009
Format: Hardcover
What do you need if you think you have the next new thing? You better know how to tell a story. Barbara Carey has the keys to success, she can tell a story, she is smart and she is unafraid. I was asked to read this book for a review. Frankly, I did not expect to like it and was pleasantly surprised when I did. In the world of entrepreneurs it's easy to fail even when you have the right dream or idea. So, when someone like Barbara Carey comes along who hits it out of the park time after time, you want to know why. She tells you step by step.

In a complex and rapidly changing world every opportunity to level your playing field is a must. This is a well done book by a rare and talented author, speaker, and inventor entrepreneur. You will learn many things they don't teach you at Harvard business school. Most importantly how to tell a story and to gain the confidence you'll need to conquer the fears that go with the territory. If you're smart and looking for success in business there is much to learn from this book.

The Carey Formula reminded me of the best selling real estate entrepreneur's handbook "Winning through Intimidation" by Robert Ringer. Ringer's stories were over the top, memorable, and rare. Carey has a similar style and both were laugh out loud funny and inspiring. When you're young, how do you start with nothing, desperate and broke, and mold a dream into a $40 million company? Carey tells you in this book--from shoveling horse manure for pennies as a kid and saving money to buy her first horse to making millions as a business woman and selling over a 100 products around the world.
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6 of 9 people found the following review helpful By Brett Carroll on March 30, 2008
Format: Hardcover
If I had noticed that this book was self-published before I purchased it, I would have been a lot more doubtful of the hype. If you also purchase it, you'll find out why they call it "vanity" publishing. You'll also be out $20 for a book with little or no useful business information for anyone looking to start out on a solid footing.

There are a few good tips scattered among the pages, but they are hard to find in the overwhelming mass of irrelevant personal life flashbacks and over-hyped "reviews" of her methods supplied by her close friends. Look closely at the cover, and you'll notice that she had the chutzpah to quote HERSELF on the front of the book, making it appear as if it were someone else extolling the virtues of her book. Most authors who want to put their own words on the cover do so without quote marks, and without the implication that this is someone else's opinion of their work.

Given her propensity to use herself and her close friends to supply us with reasons to buy this book, I am very suspicious of the source of the glowing reviews posted on Amazon and elsewhere. Caveat emptor on this one.

Let me save you the money and give you basics of "The Carey Formula" up front 1) Sell your product to some fool before you actually build it; 2) Be pushy about it; 3) Don't be afraid to use physical attraction to accomplish 1). In her own words: "And some advice to you men; don't ever underestimate the power of a determined and smart business-woman. She knows exactly what you respond to and she is not afraid to use it!"

If that is the kind of advice you are looking for to advance your business aspirations, then by all means send this woman another $20. If you want to learn some solid business principles instead, there are plenty of great business books that are available from reputable publishers and authors who are trying to do more than sell themselves.
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