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The book is easy to read, well thought out and full of interesting & relevant information.
The key to a really good book is that it makes you say, "I never thought of that before," and to use that insight to improve your life in some way.
This is an excellent, research based paradigm shift in approaching customers with a complex sale.
LOVE IT!! Teach, Tailor and Take Control. Starting to implement this into my sales calls.Published 3 days ago by Shasta Hoppa
I found it weak at it's central point, Chapter 7 - the Challenger. Helpful to any salesperson, but not a game changer as it's billing suggests.Published 3 days ago by John Wienholt
Very intriguing and helpful when thinking about sales and marketing.Published 6 days ago by paula tripp
I guess this is the latest fad, but I am not completely sold on the research. Keep in mind the study was based on the sales managers' perceptions. SPIN selling however does work.Published 12 days ago by L. A. Moya
Awful. Maddeningly poorly written. Very repetitious. Reads like it is just a regurgitation of lecture notes from a consultant seminar. Read morePublished 20 days ago by RickyB
It all went well. I was a bit surprised in the beginning when just three books were delivered witout any information about the other nine books. Read morePublished 22 days ago by Hilde Nordli