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The book is easy to read, well thought out and full of interesting & relevant information.
The key to a really good book is that it makes you say, "I never thought of that before," and to use that insight to improve your life in some way.
This is an excellent, research based paradigm shift in approaching customers with a complex sale.
As a rep I enjoyed the first half of the book, I think the principles are truly groundbreaking in thinking about the sale. Read morePublished 4 days ago by Sean
Books on sales are always interesting to me. It keeps you thinking about how to tackle an ever changing and competitive fieldPublished 17 days ago by MO
I had to read this for work, and to tell the truth it is just like the million of other sales books, extremely hard to get intoPublished 19 days ago by wanted to be a beliver
Some good ideas, but I disagree that the relationship portion of sales is as diminished as the book suggests.Published 20 days ago by Allwuest
In this book you will find valuable hints on how to improve the performance of your sales leaders and sales representatives; some are well known since decades, at least in globally... Read morePublished 23 days ago by Peter de Toma sen.