Automotive Holiday Deals Books Gift Guide Books Gift Guide Shop Men's Athletic Shoes Learn more nav_sap_SWP_6M_fly_beacon Black Friday egg_2015 All-New Amazon Fire TV Get Ready for the Winter Gifts Under $50 Amazon Gift Card Offer bf15 bf15 bf15 $30 Off Amazon Echo $15 Off All-New Fire Kindle Black Friday Deals Outdoor Deals on DOTD
The Charge and over one million other books are available for Amazon Kindle. Learn more

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

  • List Price: $26.00
  • Save: $11.40 (44%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Gift-wrap available.
The Charge: Activating th... has been added to your Cart
Condition: Used: Very Good
Comment: Good, solid and clean copy. Light dust jacket and usage wear. Text unmarked.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

The Charge: Activating the 10 Human Drives That Make You Feel Alive Hardcover – May 15, 2012

235 customer reviews

See all 5 formats and editions Hide other formats and editions
New from Used from
"Please retry"
"Please retry"
$4.64 $3.28
"Please retry"

Take an Extra 30% Off Any Book
$14.60 FREE Shipping on orders over $35. In Stock. Ships from and sold by Gift-wrap available.

Frequently Bought Together

  • The Charge: Activating the 10 Human Drives That Make You Feel Alive
  • +
  • The Motivation Manifesto
  • +
  • The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice
Total price: $37.18
Buy the selected items together

Special Offers and Product Promotions

  • Take an Extra 30% Off Any Book: Use promo code HOLIDAY30 at checkout to get an extra 30% off any book for a limited time. Excludes Kindle eBooks and Audible Audiobooks. Restrictions apply. Learn more

Editorial Reviews


“There hasn't been a game-changing book on personal development in a long time. The wait is over. The Charge confronts our very notions of what drives us as humans, and after reading this book you’ll find a new internal charge that’s stronger and more energized than you ever imagined possible.” —Jack Canfield, Co-author of the Chicken Soup for the Soul series and author of The Success Principles

“Every once in a while you read a book that completely changes how you think about your life, igniting within you a new internal drive to be more, do more, and give more. This is that kind of book.” —David Bach, #1 New York Times bestselling author of The Automatic Millionaire and Start Late, Finish Rich

“I look for authenticity and proof when I learn from someone, and I can share that Brendon Burchard is one of the most engaged, energetic, and enthusiastic people I've ever met. I've always wanted to know how he developed such a remarkably strong internal charge. This book reveals his secrets. If you too want to perform at higher levels of joy, engagement, and productivity—buy this book. It’s a must-read for any serious student of success and high performance.” —Darren Hardy, Publisher of SUCCESS magazine and New York Times best-selling author of The Compound Effect

The Charge will change your life. Our brains are hard wired to meet specific human drives, and learning to harness and activate those drives is the secret to success and happiness. This is a smart and beautifully written book, and it will electrify your life. Get this book!” —Daniel G. Amen, MD, New York Times best-selling author of Change Your Brain, Change Your Life

"The Charge is an inspiring guide to the one thing we all want: more life in our lives. Brendon Burchard proves that we can harness our emotional drives to feel more alive, and that it's our internal charge that helps us meet life's challenges with joy and courage. I love this book."--Paulo Coelho, New York Times bestselling author of The Alchemist

About the Author

Brendon Burchard is the founder of High Performance Academy and author of the #1 New York Times and #1 USA TODAY bestselling author of The Millionaire Messenger. He is also author of Life’s Golden Ticket and one of the top business and motivational trainers in the world. His famous training events and videos inspire millions of people to start anew, find their voice, live more fully, and make a greater difference in the world. Visit him at

Hero Quick Promo
Holiday Deals in Kindle Books
Save up to 85% on more than 1,000 Kindle Books. These deals are valid until November 30, 2015. Learn more

Product Details

  • Hardcover: 272 pages
  • Publisher: Free Press; First Printing edition (May 15, 2012)
  • Language: English
  • ISBN-10: 1451667531
  • ISBN-13: 978-1451667530
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (235 customer reviews)

More About the Author

BRENDON BURCHARD is the #1 New York Times bestselling author of "The Millionaire Messenger" and the #1 bestseller "Life's Golden Ticket." He is also founder of High Performance Academy, the legendary personal development program for achievers, and Experts Academy, the world's most comprehensive marketing training program for aspiring authors, speakers, coaches, and online thought leaders. For these works, Brendon has become the highest paid trainer in the world on the topics of both motivation and marketing.

Brendon's books, videos, newsletters, products, and appearances now inspire two million people a month worldwide. His new book is called, "The Charge: Activating the 10 Human Drives that Make You Feel Alive."

Brendon was blessed to receive life's golden ticket -- a second chance -- after surviving a car accident in a developing country. Since then, he has dedicated his life to helping individuals, teams, and organizations find their charge, share their voice, and make a greater difference in the world.

Brendon is regularly seen on public television, and he has been in media appearances on Anderson Cooper, ABC World News, NPR stations, Oprah and Friends, and other popular outlets like SUCCESS magazine,,, and the Huffington Post.

As one of the most in-demand trainers of our time, Brendon has shared the stage with the Dalai Lama, Sir Richard Branson, Tony Hsieh, Tony Robbins, Wayne Dyer, Stephen Covey, Deepak Chopra, David Bach, John Gray, Jack Canfield, Tim Ferriss, and more. His clients include entrepreneurs and executives from 59 countries, and his advice and training has been in use at, or sought by, Accenture, Alcoa,, The United States Naval Academy, and 34 of the top 50 universities in the world.

Brendon's recent online marketing campaigns have set records in publishing, online product launches, and live video broadcast revenue, and he has become the go-to marketing advisor for many of the most successful companies and celebrities in the world. Anderson Cooper calls Brendon "one of the top marketing and business trainers in the world." Meet Brendon at

Customer Reviews

Most Helpful Customer Reviews

243 of 275 people found the following review helpful By Zachary Taylor on May 27, 2012
Format: Hardcover
I've been following almost everything Brendon Burchard has done for the past year. I think his work with Experts Academy and Total Product Blueprint are phenomenal.

That said, I am disappointed with The Charge. On the positive side, the 10 Drives are cool, and even cooler they all begin with "C." And his metaphor for the three kinds of lives we live: caged, comfortable, or charged was good too. I also want to give Brendon a lot of credit for his recovery from a traumatic brain injury during the writing of the book.

However, I feel this book could be about 5 pages long. I quite simply got bored with it. I usually give every book a fair shake but I could barely finish it. I'll admit I skimmed the last 1/3. It seemed he said a lot without saying much at all -- in other words most of the book felt like filler with very simple, common sense (at least in my mind) tips to live with more "vibrancy" like "go to see a play" and others I can't remember.

I am sure there are people out there who will like this, especially those who are just starting out with personal development literature. But I feel the hype for this was well-marketed hype and this book will fade as quickly as the marketing. This is not a book I will keep on my shelf for it didn't contain anything of lasting value for me.

I really support Brendon and his work, but this was not for me. Just one person's opinion among a lot of others who apparently loved it. My suggestion for Brendon (I know he reads these) is to stick with expert and internet marketing products -- that's really where you shine and shine well.
10 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
83 of 100 people found the following review helpful By Kathleen Gage on May 22, 2012
Format: Hardcover
Caged, comfortable, charged. These three words grabbed my attention the moment I began reading The Charge, Brendon Burchard's most recent book.

Although I do live what I would consider a relatively "charged" life, Brendon presents an interesting perspective to various areas of our lives; personal, professional, physical, spiritual and emotional are but a few of the many areas he asks the reader to evaluate.

From the first chapter to the last, Brendon challenges the reader to live a more impassioned life.

To get the most out of The Charge it is imperative the reader give it more than a cursory read through.

With each word I read I took a deep look at the areas of my life where I may not be fully Charged.

I do know I live a much more charged life than most. A quick trip to any mall or grocery store confirms this. My 23 year relationship that is deeply fulfilling, loving and passionate confirms this. My health being the best it has been in decades confirms this. The excitement I feel knowing I am contributing to my clients and customers lives in a positive way is yet another confirmation of this. The joy I feel every time I do my volunteer work at a local senior center again confirms my life is charged.

But digging deep reveals areas and times when I may not be as charged as I desire.

So what is The Charged Life. To fully understand The Charged Life it is beneficial to look at The Caged and The Comfortable Life.

The following definitions are directly out of The Charged Life book.

The Caged Life
People live their lives caged either in the past or in the expectations of others. Their identities are trapped in a tight box of beliefs about what is possible for them. They live a restricted life.
Read more ›
6 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
52 of 62 people found the following review helpful By Lisa Scolnick on May 15, 2012
Format: Hardcover
I've read a lot of books. THE CHARGE is different. Brendon connects with the reader by helping them understand where they are today - caged, comfortable or charged. Most are probably comfortable. After reading the 7 attributes, I wanted to be a "Charger!" At first, I thought, "Can he really lead me there through his book? That's quite a goal." Chapter by chapter, Brendon introduced new concepts and thought provoking questions that really made me think - some were really tough. These "Charge Points" helped me change my perspective and raise my aspirations. In the end, they've become my action plan that I'm implementing daily. After finishing the book, I re-read chapter one and couldn't believe my shift in mindset. The unattainable is now clear and within reach. I guess the answer to my original question is: "Yes, Brendon's book can lead me through the strategies to have a Charged Life!" Brendon's personal stories make him real, trustworthy and inspiring. I highly recommend this book to all the people you love. It's also a great book for young adults to get them started on a Charged path. Thank you, Brendon, for sharing your brilliance and making a difference for so many.
3 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
24 of 28 people found the following review helpful By Alpacas are watching... on October 20, 2012
Format: Hardcover
I bought the book through a special offer in Fortune Magazine---I just paid "the price of shipping"....It was not even worth that.
I do not doubt Brendon's desire to help but he is not ready to play in the big leagues.
This book is a child's doodle compared with "Success Principles" by Jack Canfield, or "Awaken the Giant Within" by Tony Robbins.

3 Stars for organization, effort, writing ability, good marketing, great cover, etc..etc..
Content? It's just not enough for a real book.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
The Charge: Activating the 10 Human Drives That Make You Feel Alive
This item: The Charge: Activating the 10 Human Drives That Make You Feel Alive
Price: $14.60
Ships from and sold by

Want to discover more products? Check out this page to see more: self-help books