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The Charge: Activating the 10 Human Drives That Make You Feel Alive Hardcover – May 15, 2012

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Editorial Reviews


“There hasn't been a game-changing book on personal development in a long time. The wait is over. The Charge confronts our very notions of what drives us as humans, and after reading this book you’ll find a new internal charge that’s stronger and more energized than you ever imagined possible.” —Jack Canfield, Co-author of the Chicken Soup for the Soul series and author of The Success Principles

“Every once in a while you read a book that completely changes how you think about your life, igniting within you a new internal drive to be more, do more, and give more. This is that kind of book.” —David Bach, #1 New York Times bestselling author of The Automatic Millionaire and Start Late, Finish Rich

“I look for authenticity and proof when I learn from someone, and I can share that Brendon Burchard is one of the most engaged, energetic, and enthusiastic people I've ever met. I've always wanted to know how he developed such a remarkably strong internal charge. This book reveals his secrets. If you too want to perform at higher levels of joy, engagement, and productivity—buy this book. It’s a must-read for any serious student of success and high performance.” —Darren Hardy, Publisher of SUCCESS magazine and New York Times best-selling author of The Compound Effect

The Charge will change your life. Our brains are hard wired to meet specific human drives, and learning to harness and activate those drives is the secret to success and happiness. This is a smart and beautifully written book, and it will electrify your life. Get this book!” —Daniel G. Amen, MD, New York Times best-selling author of Change Your Brain, Change Your Life

"The Charge is an inspiring guide to the one thing we all want: more life in our lives. Brendon Burchard proves that we can harness our emotional drives to feel more alive, and that it's our internal charge that helps us meet life's challenges with joy and courage. I love this book."--Paulo Coelho, New York Times bestselling author of The Alchemist

About the Author

Brendon Burchard is the founder of High Performance Academy and author of the #1 New York Times and #1 USA TODAY bestselling author of The Millionaire Messenger. He is also author of Life’s Golden Ticket and one of the top business and motivational trainers in the world. His famous training events and videos inspire millions of people to start anew, find their voice, live more fully, and make a greater difference in the world. Visit him at

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Product Details

  • Hardcover: 272 pages
  • Publisher: Free Press; First Printing edition (May 15, 2012)
  • Language: English
  • ISBN-10: 1451667530
  • ISBN-13: 978-1451667530
  • ASIN: 1451667531
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (218 customer reviews)

More About the Author

BRENDON BURCHARD is the #1 New York Times bestselling author of "The Millionaire Messenger" and the #1 bestseller "Life's Golden Ticket." He is also founder of High Performance Academy, the legendary personal development program for achievers, and Experts Academy, the world's most comprehensive marketing training program for aspiring authors, speakers, coaches, and online thought leaders. For these works, Brendon has become the highest paid trainer in the world on the topics of both motivation and marketing.

Brendon's books, videos, newsletters, products, and appearances now inspire two million people a month worldwide. His new book is called, "The Charge: Activating the 10 Human Drives that Make You Feel Alive."

Brendon was blessed to receive life's golden ticket -- a second chance -- after surviving a car accident in a developing country. Since then, he has dedicated his life to helping individuals, teams, and organizations find their charge, share their voice, and make a greater difference in the world.

Brendon is regularly seen on public television, and he has been in media appearances on Anderson Cooper, ABC World News, NPR stations, Oprah and Friends, and other popular outlets like SUCCESS magazine,,, and the Huffington Post.

As one of the most in-demand trainers of our time, Brendon has shared the stage with the Dalai Lama, Sir Richard Branson, Tony Hsieh, Tony Robbins, Wayne Dyer, Stephen Covey, Deepak Chopra, David Bach, John Gray, Jack Canfield, Tim Ferriss, and more. His clients include entrepreneurs and executives from 59 countries, and his advice and training has been in use at, or sought by, Accenture, Alcoa,, The United States Naval Academy, and 34 of the top 50 universities in the world.

Brendon's recent online marketing campaigns have set records in publishing, online product launches, and live video broadcast revenue, and he has become the go-to marketing advisor for many of the most successful companies and celebrities in the world. Anderson Cooper calls Brendon "one of the top marketing and business trainers in the world." Meet Brendon at

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Customer Reviews

Excellent Reading and very informative.
Gregory Eason
Each Charge Point is posed as a question that if answered, will require the reader to take some action steps toward activating the drive in his or her life.
Amazon Customer
Just reading the first few pages of this book got me charged up and hopeful once again.
Mary Buckeyne

Most Helpful Customer Reviews

225 of 254 people found the following review helpful By Zachary Taylor on May 27, 2012
Format: Hardcover
I've been following almost everything Brendon Burchard has done for the past year. I think his work with Experts Academy and Total Product Blueprint are phenomenal.

That said, I am disappointed with The Charge. On the positive side, the 10 Drives are cool, and even cooler they all begin with "C." And his metaphor for the three kinds of lives we live: caged, comfortable, or charged was good too. I also want to give Brendon a lot of credit for his recovery from a traumatic brain injury during the writing of the book.

However, I feel this book could be about 5 pages long. I quite simply got bored with it. I usually give every book a fair shake but I could barely finish it. I'll admit I skimmed the last 1/3. It seemed he said a lot without saying much at all -- in other words most of the book felt like filler with very simple, common sense (at least in my mind) tips to live with more "vibrancy" like "go to see a play" and others I can't remember.

I am sure there are people out there who will like this, especially those who are just starting out with personal development literature. But I feel the hype for this was well-marketed hype and this book will fade as quickly as the marketing. This is not a book I will keep on my shelf for it didn't contain anything of lasting value for me.

I really support Brendon and his work, but this was not for me. Just one person's opinion among a lot of others who apparently loved it. My suggestion for Brendon (I know he reads these) is to stick with expert and internet marketing products -- that's really where you shine and shine well.
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71 of 87 people found the following review helpful By Kathleen Gage on May 22, 2012
Format: Hardcover
Caged, comfortable, charged. These three words grabbed my attention the moment I began reading The Charge, Brendon Burchard's most recent book.

Although I do live what I would consider a relatively "charged" life, Brendon presents an interesting perspective to various areas of our lives; personal, professional, physical, spiritual and emotional are but a few of the many areas he asks the reader to evaluate.

From the first chapter to the last, Brendon challenges the reader to live a more impassioned life.

To get the most out of The Charge it is imperative the reader give it more than a cursory read through.

With each word I read I took a deep look at the areas of my life where I may not be fully Charged.

I do know I live a much more charged life than most. A quick trip to any mall or grocery store confirms this. My 23 year relationship that is deeply fulfilling, loving and passionate confirms this. My health being the best it has been in decades confirms this. The excitement I feel knowing I am contributing to my clients and customers lives in a positive way is yet another confirmation of this. The joy I feel every time I do my volunteer work at a local senior center again confirms my life is charged.

But digging deep reveals areas and times when I may not be as charged as I desire.

So what is The Charged Life. To fully understand The Charged Life it is beneficial to look at The Caged and The Comfortable Life.

The following definitions are directly out of The Charged Life book.

The Caged Life
People live their lives caged either in the past or in the expectations of others. Their identities are trapped in a tight box of beliefs about what is possible for them. They live a restricted life.
Read more ›
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46 of 56 people found the following review helpful By Lisa Scolnick on May 15, 2012
Format: Hardcover
I've read a lot of books. THE CHARGE is different. Brendon connects with the reader by helping them understand where they are today - caged, comfortable or charged. Most are probably comfortable. After reading the 7 attributes, I wanted to be a "Charger!" At first, I thought, "Can he really lead me there through his book? That's quite a goal." Chapter by chapter, Brendon introduced new concepts and thought provoking questions that really made me think - some were really tough. These "Charge Points" helped me change my perspective and raise my aspirations. In the end, they've become my action plan that I'm implementing daily. After finishing the book, I re-read chapter one and couldn't believe my shift in mindset. The unattainable is now clear and within reach. I guess the answer to my original question is: "Yes, Brendon's book can lead me through the strategies to have a Charged Life!" Brendon's personal stories make him real, trustworthy and inspiring. I highly recommend this book to all the people you love. It's also a great book for young adults to get them started on a Charged path. Thank you, Brendon, for sharing your brilliance and making a difference for so many.
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21 of 24 people found the following review helpful By In Like Flynn on October 20, 2012
Format: Hardcover
I bought the book through a special offer in Fortune Magazine---I just paid "the price of shipping"....It was not even worth that.
I do not doubt Brendon's desire to help but he is not ready to play in the big leagues.
This book is a child's doodle compared with "Success Principles" by Jack Canfield, or "Awaken the Giant Within" by Tony Robbins.

3 Stars for organization, effort, writing ability, good marketing, great cover, etc..etc..
Content? It's just not enough for a real book.
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The Charge: Activating the 10 Human Drives That Make You Feel Alive
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