Automotive Holiday Deals Books Holiday Gift Guide Shop Men's Athletic Shoes Learn more nav_sap_plcc_6M_fly_beacon $5 Albums egg_2015 All-New Amazon Fire TV Subscribe & Save Gifts Under $50 Find the Best Purina Pro Plan for Your Pet Amazon Gift Card Offer bf15 bf15 bf15 $30 Off Amazon Echo $30 Off Fire HD 6 Kindle Black Friday Deals Shop Now HTL
The Charisma Myth and over one million other books are available for Amazon Kindle. Learn more

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Buy New
  • List Price: $16.00
  • Save: $7.02 (44%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Gift-wrap available.
The Charisma Myth: How An... has been added to your Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism Paperback – March 26, 2013

407 customer reviews

See all 6 formats and editions Hide other formats and editions
New from Used from
"Please retry"
"Please retry"
$7.83 $7.74

Take an Extra 30% Off Any Book
$8.98 FREE Shipping on orders over $35. In Stock. Ships from and sold by Gift-wrap available.

Frequently Bought Together

  • The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
  • +
  • How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships
  • +
  • Conversationally Speaking: Tested New Ways to Increase Your Personal and Social Effectiveness
Total price: $28.33
Buy the selected items together

Special Offers and Product Promotions

  • Take an Extra 30% Off Any Book: Use promo code HOLIDAY30 at checkout to get an extra 30% off any book for a limited time. Excludes Kindle eBooks and Audible Audiobooks. Restrictions apply. Learn more

Editorial Reviews


“The top book I’ve read all year.”
—Dr. Tina Seelig, Executive Director for the Stanford Technology Ventures Program (STVP), the entrepreneurship center at Stanford University's School of Engineering, and  author of inGenius: A Crash Course on Creativity . 
“Olivia Fox Cabane offers hands-on advice and a practical guide to humanizing leaders without comprising integrity or authority. She focused on the ‘it’ factors that can make a real difference.”
—Laura Lang, CEO, Time Inc.


“Cabane has done us a big favor. She’s woven solid science and engaging narrative into an instructive treatment of the role of charisma in leadership—a topic that (until now) we only poorly understood.”
—Robert B. Cialdini, author of Influence

“If you are interested in increasing your ability to be charismatic in your unique setting or employment, this book will give you direct skills to use.”
Psychology Today

“The Charisma Myth is an easy read, effectively integrating stories and research, strategies and applications, techniques and practices.”
New York Journal of Books

“We can’t all be as charismatic as Alexander the Great or Madonna, but with Cabane’s help, we can sure get close!”
—Marshall Goldsmith, author of Mojo

About the Author

Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT, and the United Nations. As an executive coach to the leadership of Fortune 500 companies, her clients include Google, Deloitte, and Citigroup. She is a regular columnist for Forbes and has been featured in The New York Times, Bloomberg BusinessWeek, and The Wall Street Journal. For more information about Olivia Fox Cabane, please visit:

Hero Quick Promo
Holiday Deals in Kindle Books
Save up to 85% on more than 1,000 Kindle Books. These deals are valid until November 30, 2015. Learn more

Product Details

  • Paperback: 272 pages
  • Publisher: Portfolio (March 26, 2013)
  • Language: English
  • ISBN-10: 1591845947
  • ISBN-13: 978-1591845942
  • Product Dimensions: 5.4 x 0.7 x 8.3 inches
  • Shipping Weight: 8.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (407 customer reviews)
  • Amazon Best Sellers Rank: #3,846 in Books (See Top 100 in Books)

More About the Author

Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT, the Marine Corps War College and the United Nations. As keynote speaker and executive coach to the leadership of Fortune 500 companies, she helps people become more persuasive, influential, and inspiring. From a base of thorough behavioral science, Olivia extracts the most practical tools for business, applying the latest in global behavioral science to everyday leadership needs to improve her clients' productivity, effectiveness and efficiency.

In addition to being a columnist for Forbes and The Huffington Post, Olivia is often featured in media such as The New York Times, Bloomberg or BusinessWeek. She has been profiled in The Wall Street Journal as well as NPR's Marketplace show. Olivia currently serves as Director of Innovative Leadership for Stanford's StartX program. Her course at Berkeley's Business School was so popular that university staff had to guard the entrance to ensure that only the students admitted to that course gained entrance. Her first book, The Charisma Myth, published by Penguin/ Random House, went into second printing before it even launched.

Olivia has both French and American nationalities and is fluent in 4 languages; her books have been translated into 17 languages and she was the youngest person ever to have been appointed Foreign Trade Advisor to the French Government. Her upcoming book on the mental side of innovation is representative of her ability to take the complexities of psychological factors and transform them into immediately applicable leadership tools for individuals.

Customer Reviews

Most Helpful Customer Reviews

619 of 634 people found the following review helpful By Brian Sharp on May 15, 2012
Format: Kindle Edition Verified Purchase
I read a lot of books in this genre - call it "professional self-help." I've spoken professionally a few times now about leadership and communication, and for my most recent one just a few months ago I did a ton of reading research and a lot of it was books like this one. Most of them are mediocre. I began reading The Charisma Myth expecting more of the same, frankly: platitudes, some common sense stuff, the kinds of advice that will only make sense to people who don't need it. I was just hoping for a tidbit or two that would be useful.

I don't really gush about things. If anything I tend to be very demanding and therefore very critical. Like I said, I think most books in this genre are essentially useless.

The Charisma Myth is a truly phenomenal book. It's so good that I have recommended it to several of my colleagues and it has already changed the way I manage my team and relate to my coworkers. In fact, my first gut reaction when I read it was "I guess I should stop speaking, now, because everything I'd want to talk about is covered in here."

Here's the thing: most of these kinds of books give you a few things:

1. Platitudes: useless, pithy sayings.
2. Random Anecdotes: stories that don't really offer any takeaway you can act on.
3. Abstract Imperatives: things like "be a good listener!" If you're not already a good listener that's kind of like saying "Roast Beef Recipe: Get some beef and roast it." It's not helpful - it doesn't tell me what actual specific actions to take.

Here's what this book gave me:

1. Extremely concrete, specific actions: Every piece of advice about conduct or mindset is accompanied by direct actions to take.
Read more ›
11 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
281 of 296 people found the following review helpful By Celtic Phoenix on May 10, 2012
Format: Hardcover Verified Purchase
I bought this book to help me during a job application with a company I really wanted to work for. The final part of the application process was a series of onsite interviews with different staff members, I was looking for something to help me with this section and fortunately came across this book through hearing the author being interviewed.

There is a wealth of great information in this book, and what I really appreciate is the many references to concrete academic studies which have proven the points being made in the book.

If you are going to benefit from this book, do the exercises and try to internalize as much as you can to keep applying it to your everyday life.

The first thing I tried to apply was being present in conversations to be a better listener. The first time I tried this on somebody they spoke for almost 2 hours straight about their day. They were happy because they were truly being listened to and I was enjoying seeing how uplifting it was for them to have the spotlight shone firmly on them.

To start focusing on the interview I spent ages practicing handshakes with a partner, there is so much more to a good handshake than simply a firm grip. Once you have your own handshake down, you can't help but begin to accessing somebody you meet by observing their handshake.
I found on my interview day, as I shook hands with people, I felt more in control when
they had limp handshakes, as if I knew they had just given me an upper hand so to speak, like a poker playing reading tells.

On my interview day I made sure to speak slowly and lower my tone at the end of sentences and threw in many, many random pauses and waited two seconds to speak before responding.
Read more ›
6 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
217 of 235 people found the following review helpful By J. F. Malcolm on April 19, 2012
Format: Hardcover Verified Purchase
We all admire and envy those individuals that have it: the ability to walk into a room and captivate the attention of everyone. Imagine how much easier your life and your work would be if you had that natural quality. Everyone would want to be around you, would hang on every word that comes out of your mouth, and would want to do what you want.

In The Charisma Myth, Olivia Fox Cabane makes a convincing argument that you can have that ability, because charisma is the product of a certain mindset and behaviors that are trainable. In short, if you read this book, and practice and apply its techniques, you too can be the lightbulb instead of one of the moths.
When you come across a book like this, you may be reminded of the old ads in comic books when you were a kid, that promised to turn you from a 98-pound weakling into a musclebound stud who ruled the beach and got all the girls. The reality is that you can make the change--just don't expect it to happen overnight or without a lot of hard work. You have to work at the exercises even when they get hard.

Here's an example: One of the components of charisma is presence, which is a great thing to have but hard to define. In one of those aha! moments that seem obvious only in retrospect, presence is defined as the ability to be fully present in the moment, to be so focused on the person you're talking to that you can make them feel like they're the most important person in the world at that time. It's a skill that Bill Clinton is said to have in spades. That's great advice, and you will definitely see a difference if you work on it--but you can also imagine how hard it is to do. You may easily be distracted, be thinking ahead to what you want to say, have personal filters or biases against the person, etc.
Read more ›
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
This item: The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
Price: $8.98
Ships from and sold by

Want to discover more products? Check out these pages to see more: bear with me, conversational skills, field of compassion