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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised) Paperback – September 12, 2005
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Based on seven years of reporting from over a dozen countries, writer Tom Wainwright takes you on an extraordinary journey into the business of being a drug lord. Learn more.
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Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
After reading the book I have two statements:
1. The book delivers some more hands on the two books it referrers to, some really good lists. All in all about nine pages of good ROI-of time material.
2. I am very sad that Wiefelds did not listen to his own good recommendation: don't talk about your product as you know it - know your target group! Wiefelds should know that I am not planning on reading this book for fun - I want a high gain/time-quota, not 352 pages that take a week to read, when a 20 page leaflet would be sufficient! Because the book is repetitive - very!
The book offers some good hands on tips and lists, but should have been a 20 page leaflet.
One key new idea was the extension of the Gorilla-Chimp-Monkey paradigm to the King-Prince-Serf model which is similar but corresponds to the case where there is no technology architecture lock-in.
Most Recent Customer Reviews
One of the pivotal books in helping with my first technology start-up. Crystalizes the concepts and principles about building new markets and identifying/profiling prospects in an... Read morePublished on December 29, 2013 by ANONYMOUSE
After reading the Moore's "Crossing the Chasm", this book really bored me. Maybe the language used in the book is the problem. I am not sure. Read morePublished on January 11, 2007 by Teoshaker
Wiefels get to the heart of high tech marketing. Nothing I have read has more insights or is more useful in the practical application of marketing constructs for high tech. Read morePublished on January 23, 2004 by Stuart Hardman