The changing landscape of the American Social Consumer is shifting rapidly and these changes are having a major impact on future of restaurants demonstrated in this new book by Paul Barron, renowned entrepreneur, publisher, founder of FastCasual.com and restaurant industry innovator.
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Paul Barron is the founder of several leading B2B websites that have amassed tens of millions of unique visitors in the past decade. As the founder and CEO of DigitalCoCo a social analytic brand group focused on business and media social intelligence he was recently recognized as #15 on the Forbes Top 50 Power Influencers in Social Media for 2012. He was also selected as the 2012 Business Trendsettter of the year and also serves as Chief Digital & Social Media Advisor for various associations, brands and media companies. Paul is also the author of the Chipotle Effect, a new book on the American Social Consumer and the effect they have on business today. Paul has been on the forefront of many leading consumer, technology and web trends over the past 18 years.
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2 of 2 people found the following review helpful
Format:Paperback
My habits for reading and studying to keep current on consulting best practices for the restaurant industry just hit a brick wall. Armed with my Sharpie accent highlighter, the pages began turning. Every word that Paul Barron @paulbarron crafted in this valuable book @chipotleeffect HAD to be highlighted and remembered. The first 10 pages were completely highlighted in bright yellow. Then the next 20 pages, and after that the following 20 pages. Nothing but yellow. Time to invest in Sharpie. If you are on an ipad or kindle you are OK I guess - but It is still fun to actually own and hold a bright orange book with a cool cover designed by the @mydigitalcoco team.
If you own or are planning a restaurant, foodservice operation, or any type of hospitality or retail BRAND, you will gain wisdom for your business with this book. What The Chipotle Effect will provide may change your Business and your LIFE. Paul connects restaurants, consumers, and current markets with design, technology and the future of the industry. Follow Paul Barron's foot steps on the path to have your brand be relevant and successful.
The Chipotle Effect: The changing landscape of the American Social Consumer and how Fast Casual is impacting the future of restaurants. (Volume 1)
If you own or are planning a restaurant, foodservice operation, or any type of hospitality or retail BRAND, you will gain wisdom for your business with this book. What The Chipotle Effect will provide may change your Business and your LIFE. Paul connects restaurants, consumers, and current markets with design, technology and the future of the industry. Follow Paul Barron's foot steps on the path to have your brand be relevant and successful.
The Chipotle Effect: The changing landscape of the American Social Consumer and how Fast Casual is impacting the future of restaurants. (Volume 1)
1 of 1 people found the following review helpful
By Fred
Format:Paperback
"The Chipotle effect covers a phenomenon in the restaurant industry. Paul Barron does an exceptional job in providing an overview of the confluence between educated restaurant consumers, economic conditions and lifestyle changes that spawned an entirely new category.
Paul is more than a student of social change. He anticipates trends through keen observation and uncanny insight helping businesses take advantage of powerful shifting forces. Reading this book will help one understand not only what has happened in the recent past, but also provide a framework for spotting emerging trends in the ever-changing milieu of contemporary life."
Paul is more than a student of social change. He anticipates trends through keen observation and uncanny insight helping businesses take advantage of powerful shifting forces. Reading this book will help one understand not only what has happened in the recent past, but also provide a framework for spotting emerging trends in the ever-changing milieu of contemporary life."
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