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The Choice Paperback – October 1, 2008


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Product Details

  • Paperback: 173 pages
  • Publisher: North River Press (October 1, 2008)
  • Language: English
  • ISBN-10: 0884271897
  • ISBN-13: 978-0884271895
  • Product Dimensions: 8.2 x 5.6 x 0.6 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #206,508 in Books (See Top 100 in Books)

Editorial Reviews

Excerpt. © Reprinted by permission. All rights reserved.

Foreword:
Eli Goldratt is probably best known by his millions of readers as a business guru. Those who know him a little better may think of him as a scientist and an educator, and to some he is a genius, a classification he vehemently denies. To me he is all that and, of course, much more. I have been Eli's publisher, editor and friend for over twenty-five years.

Early on I was aware that Eli is actually on a quest to demonstrate that the approach and methods of the hard sciences can and should be applied to the social sciences. He initially targeted management science, claiming that since in that branch of the social sciences results are measurable, people find it harder to dispute the superiority of using the hard science techniques. It was fascinating to see how gradually the business world accepted Eli's work in spite of the fact that so much of it is a drastic departure from tradition. His Theory of Constraints (TOC) is now taught at almost every business school and MBA program and has been used by thousands of companies and government agencies worldwide. TOC has been successfully applied in almost every area of human endeavor, from industry to health care to education.

Unlike his readers, I have had the opportunity to see Eli in action. Together we struggled in an industry-- the publishing industry--that views itself as so unique that its self-imposed limitations are almost written in stone. As of this writing we have published nine books together; books that have been translated into twentyseven languages, and sold many millions of copies. We have had tremendous success, outselling many bestsellers by far and keeping an undiminished market for our books. Eli's first book, The Goal, sells as many copies per year now as it did twenty years ago. Taking into account the millions of used copies available, this is a remarkable feat. Of course we made mistakes along the way, but each mistake led to new thought, new approaches, new ways, which in turn led to more success.

What I realized through that struggle is that Eli has developed much more than he was writing about. I became convinced that he developed a pragmatic life philosophy that guides not just his writing but also all his conduct. It's no wonder that I started to press him to share, in writing, his unique approach. For years, actually decades, he declined, claiming that he was not yet ready. At last I prevailed. This book is the result. I hope you enjoy and benefit from it as much as I do.

Laurence Gadd
The North River Press


More About the Author

Eli Goldratt is an educator, author, scientist, philosopher, and business leader. But he is, first and foremost, a thinker who provokes others to think. Often characterized as unconventional, stimulating, and "a slayer of sacred cows," Dr. Goldratt exhorts his audience to examine and reassess their business practices with a fresh, new vision.

He obtained his Bachelor of Science degree from Tel Aviv University and his Masters of Science, and Doctorate of Philosophy from Bar-Ilan University. In addition to his pioneering work in Business Management and education, he holds patents in a number of areas ranging from medical devices to drip irrigation to temperature sensors

Customer Reviews

4.6 out of 5 stars
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This book changed my attitude towards life.
Utkan Uluçay
A must for anyone who likes to think and have their minds and world views challenged, "The Choice" is solid and highly recommended reading.
Midwest Book Review
This is the second time I've purchased this book.
Stargazer

Most Helpful Customer Reviews

26 of 27 people found the following review helpful By James R. Holt on December 1, 2008
Format: Paperback Verified Purchase
In The Choice, Eli Goldratt exposes the deep, underlying principles of life embodied in TOC. People are Good. People Think. Emotion is Logical. All Conflicts can be Eliminated. There are always Win-Win Solutions. Systems are Simple. Systems can be Improved Infinitely. Taken together, everyone should succeed. Then, why not? Dr. Goldratt teaches us in a very carefully written way how to find the errors we make and how to correct them. I urge you to read The Choice through quickly, and then read it again slowly, thoughtfully several times. The material talks much of distribution, but it is about living your life. To have a meaningful life is up to you; you make The Choice.
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32 of 35 people found the following review helpful By Andres Jaramillo on May 4, 2009
Format: Paperback Verified Purchase
By reading The Goal (Goldratt's most famous book), a number of years back, at the insistance of a very wise owl, and with reluctance, since I tend to despise typical MBA's readings, I was able to increase productivity by over 20% without investing a dime and turn one of my companies around in less than a week. So I was eager and excited to read Goldratt's The Choice. Though less earth-shattering (and less counter-intuitive) than The Goal, it is none-the-less a very interesting, meaningful and relevant book about not only how to solve business problems, but also how to think clearly and improve any area of life.
The style of the book is rather self-conscious and at times unnervingly patronizing. The main deffect of The Goal (the friction generated by the style, at the same time childish and patronizing) is exacerbated in this book, told in the voice of Goldratt's daughter. It is unnerving, because the energy spent trying to make the narrative believable, takes away from the smooth flow of the important ideas. It is also strange to have the narrator (the daughter) tell us in syrupy ways what a genius her father is, when we know the author is the father! (an excessively contrived, yet inneffective device). I also found fault with the chapter on tautologies and circular logic. Tautologies are not what Goldratt thinks they are, strictly speaking. And, hoping not to sound too petty, the use of "then" instead of "than" (more then -err, than- once) was my minor editorial pet peeve.
The truly enjoyable parts of the book are "the reports" that the father sends the daughter. Even if they are just stylizations of real-life situations, they are very illustrative of what is possible with a little clear thinking.
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11 of 11 people found the following review helpful By Midwest Book Review on January 8, 2009
Format: Paperback
A man of many talents, including both science and business, Eliyahu Goldratt goes philosophical in "The Choice". Aiming to make his readers think, he questions the decisions we as people make during day to day life. Decisions are decisions even when they are not obviously so, from religious belief to deciding one knows of something when they don't have the whole story. A must for anyone who likes to think and have their minds and world views challenged, "The Choice" is solid and highly recommended reading.
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6 of 7 people found the following review helpful By G. Lahat on February 15, 2009
Format: Paperback
Eli in his very analytic approach to life, pushes the TOC basics, into day to day human behavior, crisis, development.
The book is not strong on the writing style, but the messages and ideas come through crystal clear.
If you are willing to be accountable for your life, this book will be helpful for you.
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9 of 12 people found the following review helpful By Adam Post on November 2, 2008
Format: Paperback Verified Purchase
Goldratt explains through conversations with his daughter and reports on past TOC projects how we can all choose to live a challenging and meaningful life based on self expression and taking responsibility for our lives. He explains his belief of 'Inherent Simplicity' -- that all circumstances no matter how apparently complicated are subject to fast improvement. He explains clearly and directly how we must try to control our situations and problems by seeking the truth of what causes them rather than being at the mercy of them. Some of these concepts are also dealt with in a compelling audio seminar by Goldratt called Beyond the Goal, which is offered at a very low price on Amazon-- an incredible value Beyond the Goal: Eliyahu Goldratt Speaks on the Theory of Constraints (Your Coach in a Box)at less than $30. THE CHOICE has business and personal applications not less important than Richard Bach's ILLUSIONS Illusions: The Adventures of a Reluctant Messiahand JOHNATHAN LIVINGSTON SEAGULL Jonathan Livingston Seagull. Money well spent.
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3 of 4 people found the following review helpful By J. Cox on December 12, 2009
Format: Paperback Verified Purchase
Great book but requires stopping and reflecting on the materials both from a business perspective and from a self perspective. Goldratt explains his approach to problem solving (the scientific method) and how he thinks through tough problems to find simple system win-win solutions. It is presented in the Goldratt style (Socratic method) where the reader can go on the journey of discovery that his daughter, Efrat, is guided on. Some really interesting insights are presented into how to approach problem solving in an objective manner.
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1 of 1 people found the following review helpful By Eduardo C. Moura on October 30, 2013
Format: Kindle Edition Verified Purchase
A seasoned Eli Goldratt, after 25 years of TOC (Theory of Constraints) development and practice, summarizes in a very clear way the philosophical principles behind his revolutionary ideas and methods, a most valuable contribution for anyone to live a meaningful life. In this book the reader will learn, among many other key concepts and hints, how to overcome the four main obstacles to a clear thinking, which is a pre-requisite for one to be prepared to identify and exploit the opportunities that pass by our very eyes along our lifetime. By applying the principles outlined in this book, the reader will find him/herself into the most fascinating journey that a person can think of: to life a full, relevant life that leaves a mark which stands the test of time and that can change the lives of people around us for the better. Just as Eli Goldratt did. For, as the roman philosopher Seneca said, "luck is when opportunity meets preparation". So get prepared by reading and practicing the ideas exposed in this masterpiece!
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