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Early on I was aware that Eli is actually on a quest to demonstrate that the approach and methods of the hard sciences can and should be applied to the social sciences. He initially targeted management science, claiming that since in that branch of the social sciences results are measurable, people find it harder to dispute the superiority of using the hard science techniques. It was fascinating to see how gradually the business world accepted Eli's work in spite of the fact that so much of it is a drastic departure from tradition. His Theory of Constraints (TOC) is now taught at almost every business school and MBA program and has been used by thousands of companies and government agencies worldwide. TOC has been successfully applied in almost every area of human endeavor, from industry to health care to education.
Unlike his readers, I have had the opportunity to see Eli in action. Together we struggled in an industry-- the publishing industry--that views itself as so unique that its self-imposed limitations are almost written in stone. As of this writing we have published nine books together; books that have been translated into twentyseven languages, and sold many millions of copies. We have had tremendous success, outselling many bestsellers by far and keeping an undiminished market for our books. Eli's first book, The Goal, sells as many copies per year now as it did twenty years ago. Taking into account the millions of used copies available, this is a remarkable feat. Of course we made mistakes along the way, but each mistake led to new thought, new approaches, new ways, which in turn led to more success.
What I realized through that struggle is that Eli has developed much more than he was writing about. I became convinced that he developed a pragmatic life philosophy that guides not just his writing but also all his conduct. It's no wonder that I started to press him to share, in writing, his unique approach. For years, actually decades, he declined, claiming that he was not yet ready. At last I prevailed. This book is the result. I hope you enjoy and benefit from it as much as I do.
The North River Press
The book contains a handful of some of the most profound ideas I've read since Taleb. But these ideas lead to a positive, clear mindset. Read morePublished 7 months ago by Caleb
Both the THE GOAL and this one (The Choice) are a Must Read.
Really enjoyed this, sets out the underpinning tenets of the theory of constraints thinking process. Great read. A must read for those who liked the Goal or It's not Luck.Published 17 months ago by Linden Vazey
This is the second time I've purchased this book. My first copy was passed to my son who is now involved in high tech manufacturing. Read morePublished 18 months ago by Stargazer
This book changed my attitude towards life. I have started to consider everything at home, in schools, at work from this perspective. Read morePublished 20 months ago by Utkan Uluçay
I just loved this book. It really helped me to think more clearly.
This book is unusual in that it is written by a father and daughter team. Read more
Written in 2008 and revised in 2010 with notes from co-author Efrat Goldratt-Ashlag this book shows the thinking processes application to retail environments in India, the clothing... Read morePublished 23 months ago by Harbormaster