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The Click Moment: Seizing Opportunity in an Unpredictable World Hardcover – August 30, 2012

4.6 out of 5 stars 53 customer reviews

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Editorial Reviews

From Booklist

*Starred Review* Consider this book the millennial response to carpe diem, along with pretty explicit instructions on taking advantage of Lady Luck. Johansson actually borrows some techniques and tools from the creative world, especially following one’s curiosity to spotting momentum and intensity. He sets the stage for reader endorsements of his principles through tales of random successes, for instance Obama’s rapid rise after his keynote at the 2004 Democratic National Convention and Stephenie Meyer’s evolution of a dream into the Twilight saga. Their properties are simple to describe: they occur when two separate concepts, ideas, or people meet; they’re impossible to predict; and they elicit an emotional response, like awe or excitement. Creating them? Ah, that’s the focus of this book; a far more resonant subtitle might be How to Harness Purposeful Bets. It’s so not in the luck of the draw, Johansson asserts; it’s maximizing the world around you. A bit of science, a lot of psychology, a touch of wannabe Malcolm Gladwell, and the courage to click. Designed to become a best-seller. --Barbara Jacobs


“In a world where random events increasingly rule our destinies, forget logic. Invite chance, then maximize it. With highly engaging and enter­taining style, Frans Johansson shows us how.”

—Peter Sims, author of Little Bets

“Johansson wonderfully captures the strategy of any startup . . . maxi­mizing click moments and, through them, ideas that change the world forever.”

—Eric Klinker, CEO of BitTorrent

“Frans Johansson is both a master storyteller and one of the most inno­vative thinkers I know. The Click Moment begins as a shocker, showing that we can’t really predict much in a world that is becoming increasingly complex. Then, after shattering our illusions of control, Johansson gives us powerful tools for placing good bets in business, in everyday life, and even in love.”

—Teresa Amabile, Edsel Bryant Ford Professor of Business Administration, Harvard Business School, and coauthor of The Progress Principle

“With his characteristic clarity, insight, and style, Frans Johansson presents an absorbing account of how randomness, serendipity, and “luck” can be used to enhance success in business and in your own life. A fascinating plunge into the rip tides and cross currents of chance and opportunity that so often affect the course of human achievement.”

—Sir Ken Robinson, New York Times bestselling author of The Element

“There are very few moments that change the direction of our lives, orga­nizations, and even entire nations. Frans Johansson has created another amazingly practical book that shows us, in a natural, fast-paced, and enjoyable way, how to not only create more of these moments but also how to harness them.”

—Dr. Jamil Mahuad, former mayor of Quito and president of Ecuador, cofounder of the Harvard International Negotiation Program

“We live in a world where we always want to stay connected and in control, and The Click Moment reveals how this mind-set is stifling innovation. Frans Johansson shows the reader not only how to capture inspiration but to change the world.”

—Marcus Samuelsson, chef; owner of Red Rooster; author of Yes, Chef; and cofounder of FoodRepublic.com


Product Details

  • Hardcover: 256 pages
  • Publisher: Portfolio (August 30, 2012)
  • Language: English
  • ISBN-10: 1591844932
  • ISBN-13: 978-1591844938
  • Product Dimensions: 9.1 x 6 x 1.1 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (53 customer reviews)
  • Amazon Best Sellers Rank: #558,500 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover
I am a 60-year old unemployed person with no pensions, and received this book as a gift. It came to me as I am in the middle of writing what I hope will be a seminal work on the future of public governance, and to my enormous surprise, not only has the book been a "pick me up" of a read for me as the unemployed guy, it has also been relevant to my new book.

The author's core message is: the world is random, embrace that, seek out as much random as you can handle, be alert for "aha" moments, and act instantly to take advantage when such moments occur.

At the very end of the book the author says that one should use randomness to one's statistical advantage, which is to say, embrace the random, chase the random, respect the random, and your chances of "scoring" in some way will be better.

I am loading an image above that includes the word diversity, in part to highlight why I connected immediately to the author's story of how innovation is inspired by diversity, what some CEO's who have a hard time understanding Equal Employment Opportunity (EEO) programs can instantly get: a side door for insights that do not occur to white, well-fed, preening males.

The author discusses very ably how "old world" is about rules and norms, this is a world where 10,000 hours of practice at anything will indeed make you a world champion, because the parameters are fixed and the rules don't change.
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Format: Hardcover
The Click Moment presents a totally new way of thinking about success and how to achieve it. I have heard many pundits say "success leaves footprints - all you need to do is to watch what successful people have done and follow their steps." There is also the theory that mastery of any field requires 10,000 hours of deliberate practice.

Frans Johansson turns both these theories on their head - first he says that success is not rational or predictable- that there is not a formula for success. One story to illustrate this point involves the mystery writer Stephen King. At one time Mr. King wrote a few novels under a pen name - same genre, same writing style - he followed the same steps but the novels were flops. When re-published under his own name, the novels were a success.

As far as the 10,000 hours of deliberate practice to master a field, Mr. Johansson says that only applies to a very limited field. This theory holds true when you are dealing with an activity where the rules of mastery are slow to change. Tennis, golf, violin, are some activities where mastery of the activity can in fact be accomplished with intense practice. But writing novels, creating art, music, consumer products - all fields where the rules of the game change constantly and quite unpredictably do not come under the 10,000 hour concept.

The book is presented in two parts. The first part deals with establishing that success in most fields is totally random and unpredictable. Our minds are hard wired to try to make sense of the world. We desperately want to find a rational reason why things happen. We engage in elaborate and detailed business plans to cover every detail and leave nothing to chance. But according to Mr.
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Format: Hardcover
There are very few books I'll recommend let alone make required reading for my teams, clients, and business associates. The Click Moment is one book you must read. Provocative and engaging, Frans takes the principles, ideas, and realities of The Medici Effect and amps up the message. Luck, serendipity, and happen-stance are real, visceral, and important criteria for success...in everything. All the business plans, planning, and hyped-up 'best practices' don't mean anything when you miss out on the karma that comes from being front-and-center with the forces of nature that bend our way to enable greatness. Read this book over and over, instill its message, but most importantly, be aware of what you can do to create luck, serendipity and success that isn't taught in today's management development programs. Outstanding reading!
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Format: Hardcover
Business books that purport to offer up the key to success are a source of frustration for me. Take a company like Apple or a leader like Jobs, analyze it/them, and come up with a five step plan to replicate their outcomes in your situation... easy to follow and results guaranteed!

Not so much... The problem I have with those books is that, while the information may be sound, they ignore the multitudes of unknown failures... companies, ideas, and decisions that *didn't* work out. The outcome isn't necessarily directly related to the steps taken or the method follows. Sometimes success is random, based on a moment in time where something just clicks. Frans Johansson does a good job in making that point in his book The Click Moment: Seizing Opportunity in an Unpredictable World. There's a lot to be said for remembering that not every outcome is rational or logical.

Part 1 - An Unpredictable World: The Moldavian Theory of Success; Serena's Secret; The Nokia Mystery; The Twilight of Logic; The Conspiracy of Randomness
Part 2 - Seizing Opportunity: The Three Random Moves of Diane von Furstenberg; Click Moments; How to Create Click Moments; Purposeful Bets; How to Place Purposeful Bets; Complex Forces; How to Harness Complex Forces
Epilogue; Acknowledgments; Notes; Index

I got the most from the first part of the book. Johansson does a great job (in my opinion) in explaining why success in business doesn't work the same way as the process explained in Malcolm Gladwell's Outliers book. 10000 hours of practice works when you're dealing with a skill where the rules are set, finite, and don't change much. Personally, I also think it only works in individual pursuits. In business, interactions are complex and change frequently.
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