I really enjoyed this book. Having various subject matter experts writing seperately about the same topic, then revisiting that topic 10 years later provided interesting insights... Read morePublished 9 months ago by Aaron Thacker
I loved the original version of this book. It talked about the importance of AUTHENTICITY long before it became the buzzword it has become in circles of corporate communications... Read morePublished 13 months ago by Mason Duchatschek
Really good to know about the origin of Social Media. Easy to read. Clear. I would recommend this book. No doubtPublished 17 months ago by Jose I. Cavalli
Book gives you good ideas. However, tends to focus on "communication is key" , "branding is messaging", "internet empowers consumers - get with it or get... Read morePublished 22 months ago by Gustavo Corral
This book blew my mind. It totally describes every interaction that I wish I could have with companies today. Read morePublished on February 5, 2013 by Bill M.
I came across this book at the bookstore. As with any book, I first checked the Amazon reviews. I also tend to hold the Fast Company endorsements in high regard. Read morePublished on April 9, 2012 by The Scarolas
I had to order this book for class. It was supposed to be in great condition but the cover has some type of dirt embedded in it. It also is made out to Ashley from Joe. Read morePublished on October 26, 2011 by rmjeff01
I couldn't find anything relevant to social network sites. This is another "I know it all" marketing book with lots of filling in and unnecessary details.Published on August 29, 2010 by Marid