So many words. So little substance. Page after seemingly endless page of pretentious, snippy comments about what's wrong and few solutions. Drivel. Read morePublished 5 months ago by Don
I really enjoyed this book. Having various subject matter experts writing seperately about the same topic, then revisiting that topic 10 years later provided interesting insights... Read morePublished 15 months ago by Aaron Thacker
I loved the original version of this book. It talked about the importance of AUTHENTICITY long before it became the buzzword it has become in circles of corporate communications... Read morePublished 19 months ago by Mason Duchatschek
Really good to know about the origin of Social Media. Easy to read. Clear. I would recommend this book. No doubtPublished 24 months ago by Jose I. Cavalli
Book gives you good ideas. However, tends to focus on "communication is key" , "branding is messaging", "internet empowers consumers - get with it or get... Read morePublished on April 26, 2013 by Gustavo Corral
This book blew my mind. It totally describes every interaction that I wish I could have with companies today. Read morePublished on February 5, 2013 by Bill M.
I came across this book at the bookstore. As with any book, I first checked the Amazon reviews. I also tend to hold the Fast Company endorsements in high regard. Read morePublished on April 9, 2012 by The Scarolas