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The Cluetrain Manifesto began as a Web site (www.cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them"; thesis no. 62: "Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall"; thesis no. 74: "We are immune to advertising. Just forget it." The book enlarges on these themes through seven essays filled with dozens of stories and observations about how business gets done in America and how the Internet will change it all. While Cluetrain will strike many as loud and over the top, the message itself remains quite relevant and unique. This book is for anyone interested in the Internet and e-commerce, and is especially important for those businesses struggling to navigate the topography of the wired marketplace. All aboard! --Harry C. Edwards --This text refers to an out of print or unavailable edition of this title.
So you can imagine my delight when I found "The Cluetrain Manifesto" book had been published.
The authors leave themselves open to some fair criticism - their ideas aren't fully developed nor are their any clear suggestions as to implementation.
This is a book worth reading by all who don't want to stand on the platform and watch the train pull out.
the book is still relevant after some 13 years, in fact it may be more so, that is what makes something a classic. Read morePublished 5 months ago by Nancy Peace
To start with, the book has some incredible authors with high levels of experience in this field, and definitely know what they're talking about however, by the end, one wonders if... Read morePublished 7 months ago by Thomas Crockford
So much of what is in The Cluetrain Manifesto is common-sense but the fact that the prevailing attitudes in business are at odds with it means that it had to be written. Read morePublished on June 18, 2011 by For Better For Worse
A great book for those that want to come to some conclusions about social media and a web-driven world before they start down a misaligned and/or ineffective path. Read morePublished on May 14, 2009 by Shannon D. Barnes
This book describes a world that doesn't exist with words so full of flatulence it makes the pages reek by page 20. Read morePublished on April 24, 2009 by Easy Writer
The 95 Theses of the Cluetrain Manifesto recognized that the Internet would disrupt traditional marketing and force companies to communicate on a human level. Read morePublished on February 13, 2009 by Dan Wallace
I just finished reading this book, having checked it out from the library. I am glad I didn't buy it. I voraciously read business books, but this one was a chore, at best. Read morePublished on October 17, 2008 by M. T. Weaver
While there are some interesting points in this book, it seems that the authors have spent more energy on "sounding cool and fresh" than on writing a book that can give interesting... Read morePublished on October 3, 2008 by Amazon Customer
This book is a wake-up call for organizations that want to embrace the internet. It advocates an authentic approach toward communication, helping employees and customers find... Read morePublished on June 17, 2008 by Aneil K. Mishra