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Interesting book, full of information.
In the first third of the book Blanding creates an absolutely riveting history of the Coca-Cola corporation despite being shut out for interviews by company employees.
The author's writing style just didn't click with me, and paying attention was harder than I expected throughout this book.
This man claims to profess the truth and would seem to exude credibility. There are no real problems until we come across Coca-Cola's brand of bottled water, Dasani. Read morePublished 8 months ago by Proman_JS
You know what I found compelling about this book? Even my 12 year old grandson was interested in it's content. Read morePublished 14 months ago by Amazon Customer
Amazing how much influence a soft drink can have. In some cultures, it was a sign of wealth just to be able to serve it because it was difficult to obtain.Published 16 months ago by Kerrie
I went in to this book hoping to get more detail regarding Coke's behavior in the world regarding third world water supplies. Read morePublished 16 months ago by Trey Hollen
A well researched, well written book about what is arguably the world's most recognizable brand. The author provides a glimpse corporate history as to how they achieved that... Read morePublished 17 months ago by Frank Sawinsky
I read this book hoping to gain some factual knowledge about the Coca Cola Company and its many products. Read morePublished 18 months ago by Melina Francisco
Interesting book, full of information. Truly an eye opener!
My father and I are both enjoying this read and recommend it to anyone that wants to know more....
This book is written by an anti-capitalist. Reading this book is like reading a religious book written by an atheist. Read morePublished on January 6, 2012 by yoda