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Interesting book, full of information.
In the first third of the book Blanding creates an absolutely riveting history of the Coca-Cola corporation despite being shut out for interviews by company employees.
The author's writing style just didn't click with me, and paying attention was harder than I expected throughout this book.
Some of the chapters start out or include smutty little portions which should have been part of a grocery store tabloid rather than a history of the company with the... Read morePublished 2 months ago by M. P. Henley
This man claims to profess the truth and would seem to exude credibility. There are no real problems until we come across Coca-Cola's brand of bottled water, Dasani. Read morePublished 17 months ago by Proman_JS
You know what I found compelling about this book? Even my 12 year old grandson was interested in it's content. Read morePublished 22 months ago by Amazon Customer
Amazing how much influence a soft drink can have. In some cultures, it was a sign of wealth just to be able to serve it because it was difficult to obtain.Published on March 8, 2013 by Kerrie
I went in to this book hoping to get more detail regarding Coke's behavior in the world regarding third world water supplies. Read morePublished on March 4, 2013 by Trey Hollen
A well researched, well written book about what is arguably the world's most recognizable brand. The author provides a glimpse corporate history as to how they achieved that... Read morePublished on January 17, 2013 by Frank Sawinsky
I read this book hoping to gain some factual knowledge about the Coca Cola Company and its many products. Read morePublished on December 29, 2012 by Melina Francisco