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The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools Hardcover – June 26, 2012

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Product Details

  • Hardcover: 304 pages
  • Publisher: McGraw-Hill; 1 edition (June 26, 2012)
  • Language: English
  • ISBN-10: 0071782303
  • ISBN-13: 978-0071782302
  • Product Dimensions: 9.1 x 6.3 x 1.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #49,987 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Jacob Morgan is the principal and cofounder of Chess Media Group, a management consultancy and strategic advisory firm that helps organizations understand how to use social and collaborative tools to solve business problems. Morgan has worked with organizations such as the U.S. Department of State, Siemens, Sprint, and Adobe. Morgan also co-authored Twittfaced and runs the awardwinning blog He loves chess, racquetball, and traveling.

More About the Author

When Jacob graduated college with honors and a double major, he thought the world was his oyster. At his first job he was promised an exciting opportunity to work on interesting projects and travel the U.S., instead he was stuck doing data entry and creating power-point presentations while commuting 1.5 hours each way. The day the CEO asked him to get coffee was the day he knew he had to get out of there. Since then, Jacob has been fascinated with how the world of work is changing and has been studying it ever since. Jacob went off on his shortly after that experience and hasn't worked for anyone else ever since.

Today, Jacob Morgan is principal at Chess Media Group, a management consulting and strategic advisory firm on the future of work and collaboration. Morgan is a globally recognized thought leader on the future of work and how collaborative technologies are impacting the way work gets done. Jacob's new book, "The Future of Work," (Wiley Sept. 2014) explores how employees of the future will work, how managers of the future will lead, and how organizations of the future will be structured. His previous book, "The Collaborative Organization," (McGraw Hill 2012) became an Amazon best-seller and is the first and only comprehensive strategy guide on how organizations can successfully deploy collaboration technologies to solve internal business problems.

Jacob's books have been endorsed by global leaders such as the chief information officer of the United States of America, CEO and founder of Craigslist, CEO of SAP, Gary Hamel, President of Whirlpool International, CEO of Unisys, CEO of Zappos, CEO of Schneider Electric, Chair of the MIT Sloan Management Review, and dozens of others.

Jacob authors the widely read blog, and also has a regular column for Forbes. He speaks at conferences around the world and has been featured in media outlets such as The Wall Street Journal, USA Today, NPR, CNN, Inc Magazine, and many others.

He is also launching a membership community dedicated to the future of work and collaboration at:

Customer Reviews

4.8 out of 5 stars
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See all 37 customer reviews
I read an advance copy of Jacob Morgan's book.
Jacob brings real life examples and case studies so that readers can internalize the content and make it applicable for their own organization.
Michael Brito
This book offers not only a general overview of new social and collaborative business tools, it also offers solutions.
Brian Aragon

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By roundtrip on June 22, 2012
Format: Hardcover
I read an advance copy of Jacob Morgan's book. Jacob says: "The purpose of this book is to act as a guide for executives, decision makers, and those involved with collaborative initiatives at their organizations". I believe he hits the mark with a book of lasting value, as do reviewers including Vivek Kundra, former Chief Information Officer of the United States; Erik Brynjolf, MIT Center for Digital Business Director, and others.

Jacob organizes his book into three parts: The Opening, The Middle Game, and The End Game. The Opening chapters talk to people in organizations who are just getting started with their initiatives. It covers business drivers, case studies, evaluating risk, and getting the right people involved. The Middle Game chapters cover topics including defining goals to match your business, developing a strategy, vendor evaluation, dealing with resistance, rolling out a platform, and developing governance. The End Game chapters talk about strategies for sustaining and maintaining these initiatives in the long term, including a bonus chapter on Enterprise 2.0 with Andrew McAfee.

Jacob's book is based on his own analysis and research, including interviews, case studies and survey responses from 234 individuals around the world, working for companies ranging from 1,000 to over 100,000 employees, with responsibilities ranging from mid-level to C-level executives. The Collaborative Organization is vendor neutral, involving actual practitioners who are implementing collaborative tools and strategies for their organizations - not vendors or consultants.

Each chapter includes analysis, examples and a well-written Summary and Action items section, with actionable advice that you'll turn to often.
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7 of 8 people found the following review helpful By Erik on January 17, 2013
Format: Kindle Edition Verified Purchase
I found that the book was mostly about the implementation of tools to support behaviors that have long been understood to be helpful to organizations in improving performance. With regard to "long been understood" I cite two examples. (1) In 1952, providing direction for employee collaboration in the development of the magnetic disk memory [An International Historic Landmark] a guiding principle was "It is the most important assignment of every engineer in this laboratory to give assistance, in the form of consultation, experimentation or suggestions, when asked to by another engineer, and the second most important assignment is that of carrying forward the project to which he is assigned. " [The American Society of Mechanical Engineers, February 27, 1984]. (2) In 1965, Bell telephone Laboratories established an "online" database providing a summary of employee expertise in various fields, for use by all employees.
Not to detract from the usefulness of Mr. Morgan's provision of checklists for implementing tools to support collaboration, which checklists are quite comprehensive and very well thought out, I think the title should have been "A Guide to Implementation of Tools to Support Collaboration in Organizations."
It appears that The Strategic Guide to Solving Challenges to Collaboration in Organizations has yet to be written. Mr. Morgan does note that "Nonsupportive cultures at organizations can destroy efforts to build a collaborative organization; therefore, they must be addressed," but offers only the historical commentary with regard to what it takes to "address" them. (For example, it taking several disasters (bombing of embassies, 9/11) to get the Department of State to recognize that it needed to change. Such scenarios are sometimes labeled "burning platforms.
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3 of 3 people found the following review helpful By Don Peppers on July 9, 2012
Format: Hardcover
With The Collaborative Organization, Jacob Morgan has written what might become THE handbook for companies, non-profits, and even government organizations trying to harness the amazing power of social interaction and cooperation among employees, partners, customers and other organizational stakeholders. It is dense with insight, practical advice, how-to suggestions, technology tips, and examples.

He was kind enough to let me see an advance copy and it took me some time to get through the whole thing, because it is literally packed with so much information and useful material. I highly recommend it to anyone wrestling with the task of empowering organization members to work together toward a common purpose. Well worth the time. You might even want to read it twice. I did.
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1 of 1 people found the following review helpful By Alex Raymond on February 5, 2014
Format: Hardcover Verified Purchase
We’ve all seen the posters or read these words; “A camel is a horse designed by committee,” and this sentiment is where Jacob Morgan provides useful insight for any organization who embarks on bringing this concept to fruition. Quite early on in The Collaborative Organization, the author wonders how business was ever conducted before his time, in which he grew up with computers, the internet and all things electronic. (Not his exact quote but close enough). To be sure, it’s possible to make money and conduct business without the use of collaborative tools, and many businesses today don’t see the need or have an understanding of the benefits of such a business model.

As you can imagine, there is a lot of talk about technology, program, platforms and procedures, but what’s really at the core of the plethora of available “solutions” is human behavior and good business management. It is clear by the work the author has done with a number of companies through his own consulting firm, “Chess Media Group” that any organization intentionally embarking in a collaborative workplace direction would be well advised to read this book or employ the author’s services.

A point well made in the book and something I totally agree with is the fact that all organizations are moving toward a collaborative business model whether they know it or not. Employees themselves have access to off the shelf low or no cost tools to facilitate a collaborative workplace, and it’s going on in many cases without the knowledge of senior management, in ad-hoc ways that can be useful and damaging at the same time.
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