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9 of 10 people found the following review helpful
on July 3, 2008
The Complete Book of Spirits by Anthony Dias Blue is a marvelous guide for a retail store. It is an easy read, incredibly informative, and can make you an instant expert on all spirits, even includes barware and glasses. I bought it for our liquor managers in each store and they have found it to be an excellent storehouse of knowledge from beginning to end about all types of spirits. I needed this 35 years ago when first became a liquor retailer. Awesome book!!!
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6 of 7 people found the following review helpful
on September 16, 2013
I'm a bartender (among other things) and spirits enthusiast. This book is the basic text for selecting the best possible value in spirits that are common enough to find in most mega-stores.

Dias Blue doesn't venture into esoteric selections that are insanely expensive and difficult to come by. This book is not for the pretentious mixologist. It will, however, be more than adequate for educating the working barman on the selections behind him. Nothing helps the upsell like knowing the rough differences in taste profiles and characteristics of the most commonly used spirits on the top-shelf.

Instead of using the most expensive as the yard-stick of measuring quality, I can now ask questions about my customers' taste and make solid recommendations that they'll enjoy (not to mention reasons why they should stray from the well). This keeps my customers spending more money on both their drinks and my tips, and it keeps my customers coming to me instead of my coworkers.

This book has also come in handy for building a versatile, inexpensive and high quality bar at home and given me lessons on how to organize verticle tastings of spirits I am unfamiliar with. This helps me trust my own palate instead of magazine reviews or tatted jackass mixologists with big belt-buckles and stupid haircuts that are only bartending because it pays the bills until they can find a job in finance.

If you're bartender: educate yourself and don't suck at your job, don't overpour, don't blindly recommend the most expensive selection and understand that the only people that respect the term "mixologist" are idiots.
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9 of 12 people found the following review helpful
on August 21, 2006
I was recently hired as spirit sales person and needed to learn more about the subject i was selling. This book was very useful for me and contains a lot of great information about the history of spirits and how they came about for today's consumption.
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2 of 2 people found the following review helpful
on October 11, 2010
has a wealth of information of production, history, tasting and products. I would strongly recommend this book to anyone with an interest in all things spirits
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2 of 2 people found the following review helpful
on January 11, 2009
I bought this book for my dad who owns a liquor store.. He read it from cover to cover and now uses it as a reference.. Tons of information!!
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1 of 1 people found the following review helpful
on July 20, 2013
Great price but other books have more information available today. This book was decent in helping me create more knowledge about the bar
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on May 3, 2012
Purchased the book because I hope to purchase a package store in the very near future of course, one have to brush up on the types of spirits that are available. I find the book to be great only because I know little about liquors and want to know more. I understand Vodka and Rum because I drink these two products and the authors assessment are on the money. I will have to purchase many more books in the near future to do a lot more tasting. The other reviewers are in the liquor business and if they say the book is a must have than why not.
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on April 30, 2014
If you are interested in the history of spirits and a critique of current labels, this is a great reference that is easy to read. This history covered seems to be well researched.
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on April 5, 2013
A little wordy and not as succinct as I wanted. I ended up leaving it at a shop I worked at in Hilton Head Island instead of bringing it to my next job!
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on March 26, 2013
I purchased this book for use as reference material and I am very happy with its layout and range of content.
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