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The Complete Guide to Affiliate Marketing on the Web: How to Use It and Profit from Affiliate Marketing Programs Paperback – April 20, 2008


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Product Details

  • Paperback: 384 pages
  • Publisher: Atlantic Publishing Company (April 20, 2008)
  • Language: English
  • ISBN-10: 1601381255
  • ISBN-13: 978-1601381255
  • Product Dimensions: 8.9 x 5.9 x 1 inches
  • Shipping Weight: 14.9 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #431,825 in Books (See Top 100 in Books)

More About the Author

Bruce C. Brown was born in Bayshore, New York, but moved around quite a bit in his youth, finally settling down in Silver Springs, Florida. He joined the U.S. Coast Guard in 1984 and has completed more than 30 years of service to our nation. Bruce is the author of fourteen published books and has been recognized with numerous awards for his writing.

To date, he has written "How to Use the Internet to Advertise, Promote and Market Your Business or Web Site: With Little or No Money", "The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed", "The Complete Guide to E-mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales", "The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan", "The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs", "The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause with Free Blogs" and "Returning From the War on Terrorism: What Every Veteran Needs to Know to Receive Your Maximum Benefits", "How to Build Your Own Web Site With Little or No Money: The Complete Guide for Business and Personal Use", "How to Open & Operate a Financially Successful Web Site Design Business", "Google Income How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Google" and "How to Stop E-Mail Spam, Spyware, and Computer Viruses from Ruining Your Computer: The Complete Guide for Your Home and Work". Bruce is currently working on his latest project, a 2nd Edition to his first book "How to Use the Internet to Advertise, Promote and Market Your Business or Web Site: With Little or No Money."

Four of his books have won prestigious awards. Bruce has three children and a beautiful wife, Vonda. His oldest son, Dalton, is a graduate from the University of South Florida and St Leo University. His middle son, Jordan, is a graduate from the University of Florida and earned his Doctor of Jurisprudence at the University of Texas School of Law. His youngest son Colton graduated from the University of Florida and is serving with the U.S. Coast Guard. Bruce has been happily married to Vonda for 30+ years and is currently serving as Commanding Officer, U.S. Coast Guard Base Elizabeth City, North Carolina.

Customer Reviews

3.9 out of 5 stars
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This book is a must have for anyone who seriously wants or is toying with the idea of Affiliate Marketing.
Pat Grayston
I admit that even when I was trying to figure out if I should buy the book I couldn't really figure out who it was for.
N. Thomas
Full of information for anyone interested in joining an affiliate program or implementing their own affiliate program.
Dominic J. Di Cenzo

Most Helpful Customer Reviews

47 of 47 people found the following review helpful By Pat Grayston on July 6, 2009
Format: Paperback
This book is a must have for anyone who seriously wants or is toying with the idea of Affiliate Marketing. Brown takes you through the entire process from getting started to choosing a software application right for you to how to market and promote your site. He explains the ins and outs of Affiliate Marketing on the Web in language anyone can understand, even if you're not smarter than a fifth grader.
Do you know the difference between residual and flashflood traffic techniques? How about pay per click as opposed to pay per lead? I didn't. However, after reading this book I certainly have been educated in the lingo associated with Affiliate Marketing. Brown also manages to take the guess work out of Google.
You don't have to be a web designer to apply the techniques, but if you're somewhat computer savvy it's beneficial. Brown doesn't present a get rich quick scheme, but instead delivers a sure fire way to get more traffic to your site and more money in your pocket. He doesn't lead you down the garden path and his book will definitely help you travel the road to success.
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16 of 16 people found the following review helpful By Bobbi L on July 29, 2009
Format: Paperback
Bruce Brown's The Complete Guide to Affiliate Marketing on the Web is a crash course for those who want to learn how to successfully host an affiliate program on their Web sites or join an affiliate network. This book provides an in-depth look at all of the basics of affiliate marketing, including managing, promoting, and growing programs; helping affiliates who are technically challenged, managing cookies, developing multi-tier marketing, and writing a marketing plan. It's clear the author has a firm grasp of where affiliate marketing is today and where it's likely to be headed over the next few years.

I was worried that this subject would be too technical and, therefore, hard to learn. Fortunately, the author provides simple, step-by-step, easy-to-follow instructions for novices who are learning how to become affiliates. He also describes how to maximize search engine optimization, how to become a power affiliate, affiliate mistakes, and effective ways that to deal with click fraud and scumware (commission stealing applications).

The book is chock full of useful resources regarding website development techniques that will enhance affiliate marketing programs, the best software to use (and it's often free), and ways to select the most reputable affiliate programs. Also, the last part of the book features case studies and interviews with several experts in the field--I learned a lot from reading what they had to say. Though the book is big (nearly 400 pages), I found reading The Complete Guide to Affiliate Marketing on the Web to be profitable and worthwhile, and I would highly encourage anyone who is interested in a good introduction to the subject to read this book.
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15 of 16 people found the following review helpful By Amazon Customer on April 4, 2010
Format: Paperback Verified Purchase
If you are completely new to affiliate marketing, you will appreciate the overview, advice, and pointers. For me the book was way too basic and was not polished (lacking solid editing) like I expected from a book available on Amazon. It promoted a few affiliate management software products which felt salesy and out of place. I agree with the comments that the content switched back and forth between being an affiliate and running an affiliate program for your site. The book was OK and serves a purpose, so 3 stars is my review.
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Format: Paperback
Affiliate marketing is a profitable, web-based advertising method in which internet merchants pay independent third parties to promote their products or services. While Amazon.com developed it, it is available to any business, and The Complete Guide to Affiliate Marketing on the Web provides six steps to developing a successful web marketing campaign to increase web visitors and sales. Case studies supplement the practical tips in a guide perfect for any business library catering to web-based businesses.
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9 of 10 people found the following review helpful By Danielle Nichols on August 10, 2009
Format: Paperback
This book begins with a quote from the Godfather: "In war there is no substitute for victory." While that seems like an unusual opening to a marketing text, this book is very hard-hitting and aggressive, insisting that if you want to make this style of marketing work, you have to go for it - but that profiting from such marketing is attainable.

Beginning with basics and soon delving into technical nitty-gritties such as meta-tags, web site optimization and other technical nuances, necessary for such aggressive marketing campaigns as this book is touting.

Finishing out this guide with "Affiliate Mistakes" and case studies makes this book a great resource for anyone wanting to make a living from their laptop, or even those who already have a successful business and simply need a better marketing resource in a "Web 2.0" world.
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6 of 6 people found the following review helpful By Amazon Customer VINE VOICE on July 6, 2010
Format: Paperback
Affiliate marketing is like getting a turn-key business without any investment. While others invest hundreds in a MLM, you can make an equal amount of money with no cash outlay.

Companies today are spending less on traditional marketing and funneling more cash toward affiliates that are producing results. I know of many individuals that make an above average income with one or two affiliate programs.

This book is well researched and will provide you all the tools you need to produce an immediate income in an affiliate program. Keep in mind that just signing up for an affiliate program will never guarantee success. You need marketing techniques that work. This book will walk you step-by-step in a marketing plan that will generate results.

This book is not about theory, but about practical tips and tricks that generate cash.

I highly recommend this book for anyone that wants to succeed in any affiliate program.

James Garton

Author of 25 Ways to Make Money Online
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