47 of 47 people found the following review helpful
5.0 out of 5 stars Complete Guide to Affiliate Marketing on the Web
This book is a must have for anyone who seriously wants or is toying with the idea of Affiliate Marketing. Brown takes you through the entire process from getting started to choosing a software application right for you to how to market and promote your site. He explains the ins and outs of Affiliate Marketing on the Web in language anyone can understand, even if you're...
Published on July 6, 2009 by Pat Grayston
15 of 16 people found the following review helpful
3.0 out of 5 stars A reasonable introduction but needs editing
If you are completely new to affiliate marketing, you will appreciate the overview, advice, and pointers. For me the book was way too basic and was not polished (lacking solid editing) like I expected from a book available on Amazon. It promoted a few affiliate management software products which felt salesy and out of place. I agree with the comments that the content...
Published on April 4, 2010 by Scott's on Vacation
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1 of 1 people found the following review helpful
4.0 out of 5 stars Guide for Web Success,
This review is from: The Complete Guide to Affiliate Marketing on the Web: How to Use It and Profit from Affiliate Marketing Programs (Paperback)Electronic commerce is a business model that has demonstrated lasting power -- and the ability for those with insights to make money on it. That's where "The Complete Guide to Affiliate Marketing On The Web" by Bruce C. Brown comes into play. His subtitle, "How to Use and Profit from Affiliate Marketing Programs" neatly sums up the "why" behind this comprehensive 384-page book.
Basically, this type of marketing links a product or service to other online sites, thus increasing exposure and potential sales. It also levels the playing field, so even mom-and-pop shops can compete with big-box retailers. As Brown puts it: "Unlike many endeavors, affiliate marketing gives everyone an equal opportunity to make money with their passions."
One of the book's better parts is the way it discusses common mistakes others have made along the way and prevents new merchants from falling into those traps. Along with offering insider tips, Brown provides "tricks of the trade" that otherwise could take years to pick up. Also provided is a handy list of affiliate networks to choose from to get under way and useful advice on creating and maintaining a profitable Web site that attracts customers.
A hint such as don't cram a page with flashing banners and graphics is the type of suggestion an entrepreneur who is new to this field needs.
Another positive aspect of Brown's book is his use of case studies and interviews with those who have been on the front lines. Example: His interview with Alexander Gutin, whose company, Web Scribble Solutions, makes Web-based software that powers hundreds of online affiliate programs.
For someone just starting out, Gutin's advice includes giving "some sort of incentive to your affiliates to join your program. There
are thousands of affiliate programs; find a way to distinguish yours." Also, "automate everything from the beginning. Find a software package that will handle sale tracking, commissions, payouts, and so on."
Those are the types of helpful guideposts a reader can use in his or her own business.
Brown is careful, however, to point out that this endeavor requires lots of research and homework in order to click. However, do that and there's no reason why it can't work, he says.
5 of 7 people found the following review helpful
3.0 out of 5 stars The INCOMPLETE Guide to Affiliiate Marketing,
This review is from: The Complete Guide to Affiliate Marketing on the Web: How to Use It and Profit from Affiliate Marketing Programs (Paperback)If you run a company that has a product that you want to sell through affiliate marketing, this is the book for you. It has a tremendous amount of great information about setting up and running such a program.
If, on the other hand, you are someone who wants to market someone else's products, this book probably isn't for you. Yes, the book does mention those of us who want to get into that side of affiliate marketing. But that's about all. There is a small chapter that sort of discusses that side of the business. But if you want nitty-gritty information about how to get into the business of being an affiliate, you'd be better off looking elsewhere. Gardner's "Make A Fortune Promoting Other People's Stuff Online" is much better for information about marketing as an affiliate.
2 of 3 people found the following review helpful
5.0 out of 5 stars Affiliate Marketing on the Web,
This review is from: The Complete Guide to Affiliate Marketing on the Web: How to Use It and Profit from Affiliate Marketing Programs (Paperback)I am trying to catch up with changing America. I have purchased 4 books concerning affiliate marketing on the web and I am learning to communicate with my grandchildren.
"Affiliate Marketing on the Web" arrived promptly and in great condition. I was satisfied with the service I received and this purchase was exactly what I expected.
I love purchasing books from Amazon and their affiliates because it's easy, cost effective, prompt, and followed up to see if problems developed.
Keith B Enger
3.0 out of 5 stars Not what I had hoped,
3.0 out of 5 stars Very basic,
4.0 out of 5 stars So Far So Good,
5.0 out of 5 stars AFFILIATE MARKETING,
5.0 out of 5 stars AFFILIATE MARKETING ON THE WEB--BRUCE C. BROWN,
1 of 2 people found the following review helpful
5.0 out of 5 stars TOTAL Marketing LLC reviews Affiliate Marketing on the Web,
2 of 4 people found the following review helpful
3.0 out of 5 stars Badly organized with little info,
This review is from: The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs (Kindle Edition)This book is badly organized. For starters much of it points to information in prior books of the author. The author also commits an entire chapter describing how the book is laid out. Also the author repeatedly states that he won't waste time trying to convince you that affiliate marketing is a good idea and then spends several pages arguing that it's a good idea. The examples given are also weak. The only reason I'm giving this 3 stars is because it did provide some useful information, though I had to wade through 3 chapters first before finding any. I finally gave up on this book and gave a cheaper one a try. It turned out to be much better. If you're in the market for a digital book on this topic try Affiliate Programs: How to Make Money Online with Other People's Products by Joel Comm instead. It gives you just enough info to get you going in the right direction and is a much better value.
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The Complete Guide to Affiliate Marketing on the Web: How to Use It and Profit from Affiliate Marketing Programs by Bruce C. Brown (Paperback - April 20, 2008)