"The Complete Guide to Book Marketing is an essential reference for anyone who wants to learn absolutely everything about how to sell books. If you publish, market, sell, or publicize books, you need this book close at hand." -- Tony Lyons, president and publisher, The Lyons Press
"Without a doubt this is the best book on the subject. I'll be recommending it to all our clients and any publisher or author who wants to know more about marketing." -- Randall Beek, president, Consortium Book Sales & Distribution
As one who has read every book in the field and spent his career practicing the subject, I found David Cole's The Complete Guide to Book Marketing to be insightful and articulate. I've already put several tips to work on the job!" -- Robin Bartlett, director, market and business development, World Book Publishing --This text refers to an out of print or unavailable edition of this title.
From the Publisher
David Cole Calls Upon Authors and Publishers to Combine Their Marketing Efforts
When author Ronald Peters signed his first book with a mid-size publishing house, things looked great at first. Yet as soon as his book entered the marketing process, trouble arose. Peters felt that his publisher never did enough to promote his book. The publishers marketing staff felt that Peters was nurturing unrealistic expectations towards their capacities. Hours were spent calming hurt feelingstime that no publisher or author can afford to waste, says David Cole.
Cole is a prominent book marketing consultant and the author of The Complete Guide to Book Marketing, Revised Edition. He thinks that as publishers (and their authors) are competing with increasingly powerful media conglomerates, it is ever more important for the two to cooperate on marketing issues. His book helps both authors and publishers understand what works in todays competitive marketplaceand what each can do to maximize the marketing impact.
Highlights of The Complete Guide to Book Marketing, Revised Edition:
* low-risk strategies for book marketing in a tight economy, such as marketing of reprints and back list titles
* real-life examples of successful marketing strategies from countless small and mid-level publishers
* strategies for breaking into the lucrative education market
* discusses book marketing within the context of the entire publishing enterprise
* special focus on e-book marketing and print-on-demand
The Complete Guide to Book Marketing, Revised Edition features systematic and result-oriented approaches to reaching the largest possible markets while staying cost-effective. Chapters cover building a publishing identity; knowing your audience and cultivating feedback from them; creating an attractive book package; distributor partnerships; marketing to libraries; selling on the Internet and other non-bookstore sales; developing a strong public relations strategy; and implementing an effective publicity campaign.