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The Complete Guide to Book Marketing Paperback – February 1, 2004


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Editorial Reviews

Review

"David Cole's straight-talking, clear-headed book about the basics of book marketing is valuable not only on its own but also as a complement to more pie-in-the-sky guides." -- Judith Appelbaum, author of How to Get Happily Published, managing director, Sensible Solutions, Inc

"The Complete Guide to Book Marketing is an essential reference for anyone who wants to learn absolutely everything about how to sell books. If you publish, market, sell, or publicize books, you need this book close at hand." -- Tony Lyons, president and publisher, The Lyons Press

"Without a doubt this is the best book on the subject. I'll be recommending it to all our clients and any publisher or author who wants to know more about marketing." -- Randall Beek, president, Consortium Book Sales & Distribution

As one who has read every book in the field and spent his career practicing the subject, I found David Cole's The Complete Guide to Book Marketing to be insightful and articulate. I've already put several tips to work on the job!" -- Robin Bartlett, director, market and business development, World Book Publishing --This text refers to an out of print or unavailable edition of this title.

From the Publisher

Time for Team Work:
David Cole Calls Upon Authors and Publishers to Combine Their Marketing Efforts

When author Ronald Peters signed his first book with a mid-size publishing house, things looked great at first. Yet as soon as his book entered the marketing process, trouble arose. Peters felt that his publisher never did enough to promote his book. The publisher’s marketing staff felt that Peters was nurturing unrealistic expectations towards their capacities. Hours were spent calming hurt feelings—time that no publisher or author can afford to waste, says David Cole.

Cole is a prominent book marketing consultant and the author of The Complete Guide to Book Marketing, Revised Edition. He thinks that as publishers (and their authors) are competing with increasingly powerful media conglomerates, it is ever more important for the two to cooperate on marketing issues. His book helps both authors and publishers understand what works in today’s competitive marketplace—and what each can do to maximize the marketing impact.

Highlights of The Complete Guide to Book Marketing, Revised Edition:
* low-risk strategies for book marketing in a tight economy, such as marketing of reprints and back list titles
* real-life examples of successful marketing strategies from countless small and mid-level publishers
* strategies for breaking into the lucrative education market
* discusses book marketing within the context of the entire publishing enterprise
* special focus on e-book marketing and print-on-demand

The Complete Guide to Book Marketing, Revised Edition features systematic and result-oriented approaches to reaching the largest possible markets while staying cost-effective. Chapters cover building a publishing identity; knowing your audience and cultivating feedback from them; creating an attractive book package; distributor partnerships; marketing to libraries; selling on the Internet and other non-bookstore sales; developing a strong public relations strategy; and implementing an effective publicity campaign.

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Product Details

  • Paperback: 256 pages
  • Publisher: Allworth Press; 1 edition (February 1, 2004)
  • Language: English
  • ISBN-10: 1581153228
  • ISBN-13: 978-1581153224
  • Product Dimensions: 6 x 6.1 x 9 inches
  • Shipping Weight: 14.9 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #1,107,320 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

44 of 44 people found the following review helpful By Midwest Book Review on March 18, 2001
Format: Paperback
In his The Complete Guide To Book Marking, marketing consultant and author David Cole offers a well organized and presented compendium of "how to" instruction in every aspect of publicity, promotion, and marketing of books designed specifically for the self-published author, small press publisher, regional and speciality house marketing staff. All facets of presenting books to the marketplace are covered including trade distribution, the libraries, direct-mail and direct sales marketing, selling books on the Internet, through non-book retailers, premium sales, and more. Of special value is the chapter devoted to subsidiary rights (serial, paperback, foreign, book clubs, audio, film, electronic formats). Cole does an especially fine survey of book publicity basics and creating an effective sales campaign, including guidelines and examples of effective PR and media kit copy. The Complete Guide To Book Marketing lives up to its title and is very highly recommended, invaluable reading for anyone seeking a commercial success in today's highly complex and competitive marketplace for book sales.
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18 of 18 people found the following review helpful By Dr. Susan F. Kepner on August 22, 2000
Format: Paperback
This book is mainly targeted at small publishers and self publishers, but every starting-out author should read it. Writers often think that if only they could "get published," their career would take off. But getting published is only the first step. It is no guarantee against a book fading away, ignored, before its first bloom. This book educates writers about what they can do, on their own or with their publisher, to get their work publicized, recognized, onto bookstore shelves, and into readers' hands.
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11 of 11 people found the following review helpful By Jeff Lippincott VINE VOICE on April 1, 2007
Format: Paperback
I purchased this book about a year ago as a result of walking the aisles at Barnes & Noble and noticing its beautiful cover and stellar table of contents. At the time I was reading mostly books about how to prepare a business plan, and this book seemed to cover the marketing plan topics I expected to include in a business plan I was hoping to write. I finally got around to reading the book, but I have yet to write the business plan. Oh well.

As of late I have been reading books on how to profitably self publish. The books I have been reading say it's a waste of effort to try to get signed up with a publisher if you are writing nonfiction. They also say not to aim at bookstores as a distribution channel. They say to use the Internet and the Amazon site to sell a self-published book.

This book is clearly dated. It is written for a publishing company executive who promotes her authors' books and tries to make a living selling books the old fashioned way. And the author even admits that the old fashioned way of doing business is not going to last all that much longer. I didn't really see any helpful hints in the book that would be economically feasible for a self-publisher to do to sell her tome.

But the book is well written and informative. And its audience is broader than just publishing company executives. I think anybody who has a consulting or coaching practice would learn a great deal about marketing their practice by reading this book. The author includes solid content on word of mouth marketing, networking, publicity, public relations, and the need for a written business plan and marketing plan. I would have liked the book a lot more if it had not included the material on direct mail, advertising, and serial rights.
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11 of 11 people found the following review helpful By C.D. Payne on December 26, 1999
Format: Paperback
I've been in the writing/publishing field for almost a decade, but I learned a great deal from this book. Very current, including lots of ideas for promoting books over the internet. Wish I'd had this book when I was starting out.
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8 of 8 people found the following review helpful By Aaron Barnhart on October 21, 2005
Format: Paperback
I've read this book three or four times since buying it. Truly the only book that, as a self-publisher, I find myself continually inspired by. Cole is a humble author. An expert, he keeps his opinions to a minimum. He's just trying to describe the lay of the land as best he can, and offer examples of what works without claiming that other methods won't work as well. HOWEVER, you must be sure to order the LATEST EDITION. The one with the red cover is NOT it!
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4 of 4 people found the following review helpful By A Chicago Reader on July 10, 2006
Format: Paperback Verified Purchase
This book was helpful with sparking new ideas. It provided a well-rounded description of publishing, the interaction of distributors with sales reps, bookstores, chains, special sales, etc. It one thing it didn't really provide, at least not enough to my liking, was a detailed description of what goes into a press kit, how to write a press release, etc. If I gave this book to an entry-level person in publishing, I would feel like they need another resource to show them how to write a press release and marketing copy, how to put together a press kit, etc.
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3 of 3 people found the following review helpful By Amazon Customer on October 6, 2008
Format: Paperback Verified Purchase
This book is full of good information. However, I have found that, in the publishing business, it is necessary to read/review a number of books on the subject of book publicity and marketing. Because each author has different takes on the industry and the process for getting books sold, one needs to pick and choose ideas and advice from many different sources to come up with a cohesive picture of what the publishing business will "look like."

Cole has some very good advice and some ideas to gain inroads to niche markets that have been quite helpful. But just like all of the other "how to market/promote your book" authors, his advice is not exhaustive.
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