Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: * Build your business quickly using responsible, ethical e-mail marketing, *Leverage your current Web site, using auto responders * Write effective e-mail advertising copy * Develop newsletters * Write winning subject lines * Get high click-through rates * Format your messages * Put the subscription form on your site * Use pop ups * Use single or double opt-in subscriptions * Increase the response rate of your offer dramatically * Format your e-mail so that it will be received and read * Choose between text or HTML e-mail (and why) * Reduce advertising expenses * Have measurable marketing results with instant feedback * Automate the whole e-mail marketing process In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.
Bruce C. Brown was born in Bayshore, New York, but moved around quite a bit in his youth, finally settling down in Silver Springs, Florida. He joined the U.S. Coast Guard in 1984 and has completed more than 26 years of service to our nation. Bruce is the author of thirteen published books and has been recognized with numerous awards for his writing.
To date, he has written "How to Use the Internet to Advertise, Promote and Market Your Business or Web Site: With Little or No Money", "The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed", "The Complete Guide to E-mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales", "The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan", "The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs", "The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause with Free Blogs" and "Returning From the War on Terrorism: What Every Veteran Needs to Know to Receive Your Maximum Benefits", "How to Build Your Own Web Site With Little or No Money: The Complete Guide for Business and Personal Use", "How to Open & Operate a Financially Successful Web Site Design Business", "Google Income How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Google" and "How to Stop E-Mail Spam, Spyware, and Computer Viruses from Ruining Your Computer: The Complete Guide for Your Home and Work". Bruce is currently working on his latest project, a 2nd Edition to his first book "How to Use the Internet to Advertise, Promote and Market Your Business or Web Site: With Little or No Money."
Four of his books have won prestigious awards. Bruce has three children and a beautiful wife, Vonda. His oldest son, Dalton, is a graduate from the University of South Florida and is currently earning is MBA at St Leo University. His middle son, Jordan, is a graduate from the University of Florida and earned his Doctor of Jurisprudence at the University of Texas School of Law. His youngest son Colton, is attending the University of Florida. Bruce has been happily married to Vonda for 28+ years and is currently serving as a Commander in the United States Coast Guard.
