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The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book [Paperback]

Marilyn Ross , Sue Collier
4.2 out of 5 stars  See all reviews (40 customer reviews)

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Book Description

August 9, 2010 1582977186 978-1582977188 Fifth Edition
Take Control of Your Destiny!

Bottom line: You want to get published. You want to control the future of your manuscript and your writing career.

Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits.

You'll find:

  • Complete step-by-step guidance on publishing and marketing a book
  • Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd
  • A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you
  • Practical advice on making the decision between offset printing and print-on-demand
  • How to leverage the Internet to create "buzz" and promote your book with killer PR
  • The latest information on e-publishing
  • A detailed marketing plan and timetable to keep you on track
  • Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books
  • Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites
  • Valuable case studies and examples of how other publishers excel
  • An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry
  • Thirty-one creative ideas for generating capital to launch your publishing company
The Complete Guide to Self-Publishing is the one book you need to take control of your writing career.

Read it. Believe it. Do it.

Your future depends on it.


Frequently Bought Together

The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book + The Fine Print of Self-Publishing, Fifth Edition: A Primer on Contracts, Printing Costs, Royalties, Distribution, E-Books, and Marketing + Dan Poynter's Self-Publishing Manual: How to Write, Print and Sell Your Own Book
Price for all three: $45.45

Buy the selected items together


Editorial Reviews

About the Author

Marilyn Ross is an internationally acclaimed self-publishing authority who has helped thousands of authors sell millions of books. She has been quoted in a multitude of magazines including Publishers Weekly and Newsweek, and has appeared on scores of radio and TV shows, including NPR's All Things Considered.



Sue Collier has an extensive background in writing and editing having ghost-written a half-dozen books and edited hundreds more. The two have been collaborating for the past 15 years on a myriad of projects, but most recently focused their efforts on Self-Publishing Resources, a writing, marketing, and publishing consulting firm that assists authors in surpassing their personal and professional publishing goals.


Product Details

  • Series: Complete Guide to Self-Publishing Everything
  • Paperback: 576 pages
  • Publisher: Writer's Digest Books; Fifth Edition edition (August 9, 2010)
  • Language: English
  • ISBN-10: 1582977186
  • ISBN-13: 978-1582977188
  • Product Dimensions: 1.5 x 4.9 x 7.9 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (40 customer reviews)
  • Amazon Best Sellers Rank: #160,013 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews
13 of 14 people found the following review helpful
1.0 out of 5 stars Terribly out of date December 19, 2011
Format:Paperback
This is a resource book. I went through most of the links and found they don't exist. And with the sites that are there (after I google them), they don't even do what the authors say they do. It's all fluff and no substance. I deeply regret this purchase.
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9 of 9 people found the following review helpful
3.0 out of 5 stars Too much (out of date) information May 15, 2012
Format:Kindle Edition|Verified Purchase
The subtitle for this book is "Everything you need to know to write, publish, promote and sell your own book," and it truly does cover everything. From getting your ideas, to writing, to taking your author photo, to securing ISBNs, to filing tax forms, to promoting your book- everything is covered here.

I actually gave up on this book 36% in, because it was such heavy going. It's not the kind of book I recommend reading cover-to-cover, it is definitely more of a reference book. I would buy the paperback (because I much prefer hard copy non-fiction to Kindle non-fiction) and keep it on my desk as I wrote, referring to it at each stage throughout the self-publishing process, if I was anything more than a lowly reviewer!

The book is very heavily focused on printing your book, and getting it into bookstores. That may have been fine in 2010, when this fifth edition was released, but I think it's a little out-of-date now. All self-published authors that I know personally are e-focused, and have largely given up on getting into bricks-and-mortar bookstores.

It's also largely focused on non-fiction works, and is very heavily geared towards North American readers. I found myself asking more questions like "How would that work over here?" than I have with any other book or article on the subject.

There is also a crazy amount of self-promotion in this book. The authors each have quite a few other titles to their names, and take every opportunity to hawk them.It's annoying, but a minor detail.

Overall, I thought this book was a pretty decent reference book, if you're based in North America. It gets very technical, which I actually like- it's very in-depth on the printing process, for example.
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10 of 11 people found the following review helpful
5.0 out of 5 stars Best Available Today October 9, 2010
Format:Paperback
When we began self-publishing our books over a decade ago, we were looked upon as second-class citizens by most in the publishing industry. Then came incredible advances in desktop computer technology and a struggling economy and e-books. Now ten years and 100,000 copies of our own books sold later, even traditionally published authors have begun to approach us for direction. There are many resources on the subject available in print and on-line available, but it is this comprehensive and up-to-date Complete Guide to Self-Publishing which we highly recommend as stop number one.

Gary VanRiper
[...]
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7 of 7 people found the following review helpful
1.0 out of 5 stars disappointing July 17, 2012
By bix
Format:Paperback|Verified Purchase
This book had an interesting beginning, but then turned into a text on how to run a business with very little usable information concerning self-publishing. It did have some interesting contact information, but basically said, "the self-published writer is going to lose money." After that, why bother?
There is a new publishing world out there, but this book does not come close. Most books of this ilk are stuck back in 1972.
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6 of 7 people found the following review helpful
Format:Paperback|Verified Purchase
The new 5th edition (Aug 2010) is a gem. I judge business help books by how many flags/stickies I add - this one is bursting with flags for my quick reference.

The book's cover tag line is true - eveything you need to know to write, publish, promote and sell your own book. Today's publishing industry is vastly different that just a few years ago. Writers have options to publish paper books, ebooks, booklets, and more. Authors Ross and Collier walk you through the options and point out the pitfalls and issues to consider. There is an entire chapter on cyber options plus a recommendation for a book that focused exclusively on epublishing.

The promotional guidance is outstanding also. The authors discuss nontraditional ways to market your new book - blogs, podcasts, virtual author tours.

I found the suggested timetable to be comprehensive and a very useful tool to map out my new book project.

This book one of the few I have read that also provides information for people interested in becoming publishers of books other than their own. Ross and Collier clarify that with today's technology and online resources, it is feasible for you to start a niche publishing company without a large investment.
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3 of 3 people found the following review helpful
Format:Paperback
The Complete Guide to Self-Publishing is a very valuable resource for someone who wants to publish a book and get it into the marketplace. I found numerous ideas in this manual that I hadn't seen elsewhere. The authors spend a good bit of time talking about their own efforts, but I didn't find that distracting because the examples they used were pretty spot on. The one caveat I would mention is that this is aimed at someone who wants to publish a physical book and get it into the stores and other places where physical books are sold. This isn't really aimed at e-books, an area that seems more apt and easier to crack for many people who are self-publishing. Still, I would recommend this for anyone interested in publishing a book. For more in-depth book reviews I've done, search for goldenrulecomics on Squidoo.
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Most Recent Customer Reviews
5.0 out of 5 stars Couldn't have done it without this book !
An excellent resource for anyone starting out and in the process of producing a book, and one you will constantly revisit.

Patrick Collins / JQ. Read more
Published 3 months ago by Patrick-Collins
4.0 out of 5 stars Worth it
A lot of stuff. More than I need in some areas, less in some others. So I did get some new info. But it was a little skimpy on book manufacturing. Read more
Published 6 months ago by Free advice
3.0 out of 5 stars it is okay
pick it up when it was free, to try and help myself publish some of my cheap romance novels. the jury is still out. Read more
Published 8 months ago by Amazon Customer
5.0 out of 5 stars The A-Z of Self-Publishing by Two Experts
With this book, you won't need any other on the subject of Self-Publishing. Veteran writers, Marilyn Ross & Sue Collier, deliver their in-depth knowledge on every aspect of the... Read more
Published 8 months ago by Omega
5.0 out of 5 stars This is the best and only book you will ever need on self-publishing!
This is the BIBLE when it comes to self-publishing. I have a ton of self-publishing books I bought prior to this book, and none of them stand up tall next to this one. Read more
Published 12 months ago by Abby Campbell
3.0 out of 5 stars Should be helpful to someone just starting out
I was only interested in learning how to get more attention for my novels. I found the chapters on that interesting and helpful.
Published 13 months ago by Anita Mott
5.0 out of 5 stars Amazing tips!
The marketing tips are amazing! Indie authors, self-publishers must read. It definitely helps me formulating my marketing plan of my electronics engineering book.
Published 15 months ago by Cammen Chan
5.0 out of 5 stars everything-you-need-to-know guide
Wow! This book helped my self-publish my first book. It is very thorough and provides tons of information. Read more
Published 15 months ago by Danielle E. Ward
5.0 out of 5 stars had to have my own copy
I borrowed this at the library and when I had to return it, I missed it so much I had to buy my own copy.
VERY useful advice from people who know. Well written, easy to read.
Published 16 months ago by Mary T. Klotz
5.0 out of 5 stars Must Have For All Self Publishers
This is a no-nonsense, down-to-the-last-detail reference book on self-publishing. I bought a much older edition when I first attempted self-publication 20 years ago. Read more
Published 17 months ago by Chan Joon Yee
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