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The Complete Magnolia Bakery Cookbook: Recipes from the World-Famous Bakery and Allysa Torey's Home Kitchen Paperback – Deckle Edge, November 3, 2009


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The Complete Magnolia Bakery Cookbook: Recipes from the World-Famous Bakery and Allysa Torey's Home Kitchen + The Magnolia Bakery Cookbook: Old-Fashioned Recipes From New York's Sweetest Bakery + More From Magnolia
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This Book Is Bound with "Deckle Edge" Paper
You may have noticed that some of our books are identified as "deckle edge" in the title. Deckle edge books are bound with pages that are made to resemble handmade paper by applying a frayed texture to the edges. Deckle edge is an ornamental feature designed to set certain titles apart from books with machine-cut pages. See a larger image.

Product Details

  • Paperback: 240 pages
  • Publisher: Simon & Schuster; Original edition (November 3, 2009)
  • Language: English
  • ISBN-10: 1439175640
  • ISBN-13: 978-1439175644
  • Product Dimensions: 9.3 x 7.5 x 0.7 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (59 customer reviews)
  • Amazon Best Sellers Rank: #45,294 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Allysa Torey and Jennifer Appel are the founders of the Magnolia Bakery in New York City. In 1999 Jennifer Appel left to open Buttercup Bake Shop, which has two locations in Manhattan, where she resides with her husband and daughter. Allysa Torey lives with her son Wilson Henry in upstate New York, where she spends her time writing, cooking, gardening, and taking long walks through the hayfields with her collies Sam, Daisy, and Honey.

Excerpt. © Reprinted by permission. All rights reserved.

Introduction

When we first opened the Magnolia Bakery, we imagined a cozy, old-fashioned shop where people could come for a cup of coffee and something sweet. We expected our customers to include some local regulars and lots of neighborhood families. We thought we'd close at seven each evening so we could go home and make dinner. We never expected that Magnolia would turn into a city-wide hangout, much less that on weekend nights there would be lines out the door!

The Magnolia Bakery came into being over a brunch conversation during which Jennifer and I expressed for the umpteenth time our mutual frustration with our jobs and lifestyles. We finally decided that something would be done about it and opened up a wholesale baking business in early 1996. We soon received very positive feedback from our customers. When a retail space became available in our favorite neighborhood, we grabbed the opportunity. New York City's West Village seemed ideal. It was low-key and family-oriented, a place where we could do what we loved where we loved it. Over the course of two months and with the help of an adept construction crew, we transformed an empty shell into a warm cozy kitchen.

Our customers would stop by as much for the feel of the store as they did for the desserts. With its vintage American decor and desserts, customers often told us that walking into the bakery was just like stepping back in time to their grandmother's kitchen. They would come in for a slice of cake and end up with a little piece of their childhood. Over the years, people have wanted to meet us to say thanks for making the red velvet cake they remembered from church picnics or the banana pudding just like their mom used to make. While the business itself was fast paced and hectic at times, our original aim and values remained the same: we simply did everything the oldfashioned way, using the best and freshest ingredients, and took the time to produce delicious homemade treats.

A few years into business together, Jennifer left Magnolia to open up her own bakery, The Buttercup Bake Shop in midtown Manhattan. After the publication of The Magnolia Bakery Cookbook, many people suggested that I do a second book. While working full time at the bakery, the idea of writing another cookbook seemed impossible. Finally, after putting together a committed staff at the shop, I was able to move full time to my country house, and I could really consider the idea, knowing that I would have the time and energy necessary to write the book I wanted to write. I created the recipes for More From Magnolia in an old-fashioned style, but with new ideas and different combinations of ingredients to keep things interesting and fun.

As the unexpected popularity of our cupcakes grew, the bakery got busier and busier and the lines got longer and longer. After ten wonderful years at Magnolia, I decided to sell the business to stay home full time with my growing family. The new owners have opened more Magnolia Bakeries and continue to be successful.

This collection of recipes brings together all of the recipes in both Magnolia cookbooks -- classic American desserts reflecting the sensibilities of the bakery and my home.

Allysa Torey

Introduction copyright © 2009 by Allysa Torey --This text refers to an out of print or unavailable edition of this title.


More About the Author

Allysa Torey is the proprietor of the Magnolia Bakery in Greenwich Village, New York. Torey lives in New York City.

Customer Reviews

The book has pages backward.
Jorge
It is pretty much great recipes that are easy to make and taste amazing!
A. C. Destajo
Looking forward to trying more recipes.
Lisa

Most Helpful Customer Reviews

42 of 44 people found the following review helpful By J. R. Pulley on January 10, 2010
Format: Paperback Verified Purchase
I saw this cookbook in a bookstore and promptly purchased it off amazon that evening. I have since made several items in the cookbook and have enjoyed most of them (although, surprisingly not the cupcakes. Mine turned out dry. I'll keep trying though). The brownies I've tried have been spectacular and they did not last long at all.

I really only have two complaints: First, none of the pictures line up. There are several pictures of treats, but you won't find them on the same page (or even near the same page) as the recipe. So if you see a picture you like, you have to scramble to find the recipe. Not a big deal, but slightly annoying. My second, and most significant, complaint is that the recipes repeat themselves! Page 91 and 97- same vanilla cupcake/vanilla birthday cake recipe. Page 92 and 98 same Devil's food cake recipe and another Devil's food on 104 that's only slightly different. 108/112 same chocolate cake recipe. And on and on. Sometimes the recipe is named with an icing (i.e., Devil's Food cake with Seven Minute Icing) and the icing is on a different page as well. I suppose I could see giving variations on the same page (i.e., "to make cupcakes do this:" "to make a 3 layer cake do this") but I don't understand why they decided to list the same recipes multiple times. I think that's in poor taste and it definitely discourages me from buying another Magnolia Bakery cookbook. If they ran out of recipes in one, why would I purchase a second one?
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35 of 36 people found the following review helpful By I. Gutierrez on February 17, 2010
Format: Paperback
Let me explain... if you're a fan of the previous two books, like I am, chances are you already own them and bake from them often. My family enjoys the treats from this bakery so much that when I saw they had a new book, of course my husband gave it to me for Christmas. Well, I'm sorry to say it went back for a refund. Now, don't get me wrong, the recipes are as delicious as ever, it's just that it's practically the same two previous books just made into one! The same recipes, even the very same photos. There just wasn't enough new material to warrant buying this new book. So many repeats of the other books AND of the recipes in this book itself as well as the fact that they didn't more or less imply this in the description or blurbs, just makes me think that they were trying to make a quick buck off of the fans.
However, if you're trying out the Magnolia recipes for the first time, then definitely go for it.
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43 of 50 people found the following review helpful By Brian D. Leister on January 20, 2010
Format: Paperback Verified Purchase
I have previously purchased the other two Magnolia cookbooks, and just recently got this one....only to find out it's the SAME recipes that are in their other two cookbooks - and the same photos from the previous books.

What a rip off!!! This book is going back for a refund!

If you have the other Magnolia books - don't waste your money on this one.
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14 of 15 people found the following review helpful By A. C. Destajo on December 21, 2009
Format: Paperback Verified Purchase
I love to bake and I do it very often. When my fiance and I went to NYC, we had to visit Magnolia Bakery. I loved their banana pudding and wanted to try to make some myself. I was worried when I ordered the book that the recipes were going to be fancy and very complicated, but to my surprise they were all relatively easy. It is pretty much great recipes that are easy to make and taste amazing! This book was COMPLETELY worth it!
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7 of 7 people found the following review helpful By J. Bilancia on February 7, 2011
Format: Paperback
After reading negative reviews of this book, I compared the table of contents from both The Magnolia Bakery and More from Magnolia Bakery Cookbooks to this book's table of contents and found every single recipe from both cookbooks are indeed included in this one book. While I completely agree with reviewers who felt this is a rip-off if you own both previous books (which I do and I almost bought this one), it should be noted that the title of this book is The COMPLETE Magnolia Bakery Cookbook. The front flap description does state this book is a comprehensive collection of recipes from the bakery in honor of the bakery's 10th anniversary, however, no where does it state that this book is simply a combination of every recipe from both previous cookbooks. In my opinion, omitting this key piece of information is being intentionally misleading, a tad dishonest, and definitely an attempt to make a few more quick bucks. In my comparison I did not find even one new recipe in this book. If you own both previous Magnolia Bakery cookbooks, don't waste your money or your shelf space on this one. I would recommend this book only to someone who does not own the first two.
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6 of 6 people found the following review helpful By DENISE E. CANGELOSI on December 29, 2009
Format: Paperback
My husband and I love to bake and have made several things in this cookbook. The cupcakes are the best ever! The ingredients are easy to find and the recipes are not complex. I recommend this cookbook to everyone who likes to bake.
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6 of 7 people found the following review helpful By Sara B on November 12, 2009
Format: Paperback
Great cookbook. Best cupcakes I have ever made. I get rave reviews everytime I make them.
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3 of 3 people found the following review helpful By Beets on November 4, 2010
Format: Paperback
I have made several recipes from these book and all have turned out excellent, much better than any desserts I ever baked before. I made the oatmeal muffins, the peaches and cream pie, the cream cheese icing, the pumpkin bars, the chocolate chip cookies, and the apple pie crust. I find the directions very easy to follow, and the techniques, while not difficult, are precisely described so that your baking comes out perfectly. I am really more of a cook than a baker, and I appreciate directions like, "on the medium speed of a mixer, beat the mixture for 3 minutes." It is so much easier to follow than something like, "Beat until it becomes thick." They really tested these recipes well.
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