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The Connected Company [Kindle Edition]

Dave Gray , Thomas Vander Wal
4.7 out of 5 stars  See all reviews (51 customer reviews)

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  • Print ISBN-10: 144931905X
  • Print ISBN-13: 978-1449319052
  • Edition: 1

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Book Description

The future of work is already here.

Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up.

To keep pace with today’s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time.

Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence.

Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they’re doing, how they’re doing it, and why it works. And we show you how your company can use the same principles to adapt—and thrive—in today’s ever-changing global marketplace.



Editorial Reviews

Amazon.com Review



Anatomy of a Social Network

Network researcher Ron Burt has identified two types of activities that create value in small-world networks: brokerage and closure.

Brokerage is about developing the weak ties: building bridges and relationships between clusters. Brokers are in a position to see the differences between groups, to cross-pollinate ideas, and to develop the differences into new ideas and opportunities.

Closure is about developing the strong ties: building alignment, trust, reputation and community within the clusters. Trust-builders are in a position to understand the deep connections that bond the people together and give them common identity and purpose.

These two kinds of activity, bridging and trust-building, demonstrate two very different ways that people and organizations can bring value to a network: Bridging leads to innovation and trust-building leads to group performance. The value that comes from these activities is known as social capital. Like every other form of capital, social capital represents stored value—in this case, relationship value—that can be translated into meaningful and tangible benefits. The power of an individual node in any network can be considered along three dimensions: Degree, closeness and betweenness.

Degree is the number of connections a node has to other nodes; for example the number of people in your family, or on your team at work, or the number of “friends” attached to your Facebook account. For an organization it could be the number of sales affiliates or business partners.

The value of a high degree is potential: the potential to connect and interact with a great number of other nodes in the network.

Closeness is a measure of how easily a node can connect with other nodes. For example you are probably very close to your team at work because it’s easy to connect to them: you can contact any person at any time. But you might be further away from other people in your company. Some you might be able to catch by walking down the hall or popping into their office, while to see others you might need an appointment, or you might need to be introduced by a mutual acquaintance. Anyone who has tried to make a connection on LinkedIn knows that the greater the distance, the harder it is to make a connection.

The value of closeness is ease of connection: The shorter the distance between you and other nodes, the fewer network “hops” you need to make, the easier it is for you to make connections when you need to.

Betweenness indicates the degree to which a node forms a bridge or critical link between other nodes. For example, many executives are protected from distractions by executive assistants or secretaries who act as gatekeepers, who control access to the executive’s time and attention.

The value of betweenness is the power you have to block or grant access to others. The more nodes that depend on you to make connections for them, the greater your potential value to them and thus the greater your power.

Thus, the most powerful person or organization in any network is one that has a high number of potential connections, all of which are relatively close and thus easily accessible, while at the same time enjoying a position within the network such that it can choose to block or grant access to other nodes.

Review

"I was blown away by The Connected Company. Simply stated, I suspect it will go down as one of the most important management books of the early 21st century. It is a remarkable treatise on the new optimal organizational framework for businesses of the Information Age." - The Park Paradigm

If you buy only one business management book this year, make it this one. It's that good, and definitely timely.
Whether your organization chart stretches across continents or consists of just you, your smart phone and your computer, you can learn important insights and paths for new action from this well-written book. - Books, Books and More

Product Details

  • File Size: 2382 KB
  • Print Length: 304 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: O'Reilly Media; 1 edition (August 30, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B008EKF8PA
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #88,345 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
9 of 9 people found the following review helpful
5.0 out of 5 stars More business consultation from the Dachis Group September 9, 2012
Format:Kindle Edition|Verified Purchase
In April I reviewed "Social Business by Design" by EVP Dion Hinchcliffe of The Dachis Group, noting that Dachis seems well positioned to guide its clients into the social business realm. Now we have "The Connected Company" by Dave Gray, SVP of the Dachis Group, offering another perspective on how companies must engage their employees, partners and customers if they are to survive in an environment of continuous change. Hinchcliffe's book was distinctive in dedicating much less focus on the technology aspects of adopting social business than other books like it. Gray's book is even more focused on the business, cultural and motivational necessities if companies are to succeed.

Often technology and the sheer coolness of tech companies (Apple, Google, Facebook, Amazon) inspire business leaders to emulate them and all of us to wish we worked for companies like them. The focus in both of these books is on business strategy. The results of companies that have committed to getting connected (IBM, GE, Apple, Google, Vanguard Group, Amazon and others) indicate that working in more engaged ways is becoming mainstream. This seems great for the Dachis group because they can now function as business consultants beyond just technical or Web consulting.

I loved how Gray designed the flow and presentation of the book to practice what he's preaching. His Table of Contents is 15 Kindle pages long, offering links to chapters and subsections of chapters throughout. In addition to the ease of going right to what you're interested in reading, this enables the reader to jump around as they hopefully start planning out how they will apply these strategies in their own companies.
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15 of 18 people found the following review helpful
2.0 out of 5 stars Gems if you dig for them... November 8, 2012
Format:Hardcover
I'll start out by saying I'm not a natural business book reader; I come from a science background and while I have an interest in business I can't say that I've read in strategy books in the past. While I found a number of interesting ideas scattered through the book I found the overall presentation somewhat nebulous, unconvincing and ultimately unsatisfying. The basic theme of 18th century top down management processes just won't cut it in the fast paced 21st century is vitally important; though arguably painfully obvious. The trouble is you don't really need a whole book to tell you this; what you do need a book to tell you is how to put this into practice. What you get a couple of slim chapters at the end of the book with some vague pointers on how to build a more connected and responsive company and a vast quantity of anecdotes and comments from various business luminaries. And the jargon, oh my lord the jargon!

Realistically the book could have been half the size and lost no content and a slightly more formal approach with something akin to case studies rather than an anecdotal approach would have been enormously useful. There are some gems buried in the book and there are certainly many companies out there that would benefit enormously from taking these ideas on board but tidying up the wooly writing, tightening the architecture and losing the ersatz sketch diagrams would make it a much more satisfying read.
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5 of 5 people found the following review helpful
4.0 out of 5 stars An Important and Timely Perspective October 13, 2012
By MikalFM
Format:Hardcover|Verified Purchase
Summary: A compelling survey and manifesto that unifies a lot of specialized concepts into one organized whole. I really hope we begin to embrace "The Connected Company" not necessarily as Dave Gray has defined and outlined them here, but as a philosophy and hypothesis for further development and exploration by leaders, academics, consultants, professionals, and individuals. The connected company is here and we need to shape it.

I preordered this on Amazon when I read Dave Gray's blog post "Everything is a Service". I forgot about it and one day the book arrived.

It's a flowing read but an involved one. It seems that Mr. Gray, whether intentionally or unintentionally wrote the book utilizing the concepts of his book-- each chapter is organized like a pod. A self-contained thought that in some aspects pretends as if the other chapters do not exist. For example you might see the same citation/excerpt in subsequent chapters rather than referring to the earlier citation. It works here because it allows each concept to build on the other in a modularized fashion.

The takeaways are simple and you've heard many of them before:
The U.S. management theory hails from the philosophy of Taylorism and The Wealth of Nations, a command and control philosophy. However, the shift towards services and the reality that each of our businesses are actually nodes in a connected 'service network' and in a fractal sense are one 'service network' themselves.

These companies that are to themselves networks of people (not 'human resources') need a different approach to being prepared and competing for the new dynamics of competition.
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5 of 6 people found the following review helpful
5.0 out of 5 stars Reading this will pay you back, in time. August 31, 2012
Format:Kindle Edition
In reading The Connected Company you will see how important responsiveness and adaptation are to businesses today. The speed that information moves across competitors, markets, customers, investors, and beyond makes it impossible for companies to keep up if their people cannot respond to change quickly and address real needs in real time. Top down hierarchies that stifle every individual employee down the line kill speed, productivity, and efficiency. To see the best in each person, they need to be empowered. They need to be inspired to give their best and to be allowed to fully engaged in their work. In this book, will help you understand how to do that for the individuals that make up your company and pods.

Large or small, a company is a collection of unique people and so are the customers... They should be treated as such. This book is the how.

With case studies, excellent writing, and well drawn ideas, it is a delightful read. No matter how much time you spend reading this and dealing with the change to implement it, having a successfully podular company will save from wasting countless unproductive hours in the future and could very well save your company from extinction.
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Most Recent Customer Reviews
5.0 out of 5 stars This shaped a lot if thoughts in my head an gave me few recipients
I have a lot of things to do in my companies. Now I believe that connected companies will make our world much better.
Published 7 days ago by Anton
3.0 out of 5 stars Interesting, but without action.
I expected more from this book. The topic is more then interesting and it screams for an action book about how to create and manage a connected company. Read more
Published 5 months ago by mvwijland
5.0 out of 5 stars MUST READ FOR ANY MANAGER
Extremely well written. I could not put this down. The book itself is well organised with each chapter being very short. The examples are very interesting. Read more
Published 5 months ago by C K Venkatraman
5.0 out of 5 stars Rethinking service delivery
Dave Gray turns organization thinking upside down when you put the customer at the center of the equation. Read more
Published 5 months ago by Bernie G
5.0 out of 5 stars Highly Recommended!
Great and easy to read book.
Relevant to what is happening TODAY.

Awesome examples and applicable to any type of business, company, industry, etc.
Published 6 months ago by Paige Clarke
5.0 out of 5 stars phenomenal book
i've used this book for immediate benefit at my job. we're your standard company where no one talks to each other, but we will die if we continue in this mode. Read more
Published 8 months ago by Amazon Customer
4.0 out of 5 stars A coherent synthesis
The main value of Dave Gray's "The Connected Company" is not in the new ideas that it introduces. In reading it I recognized dozens of ideas for organization (podular), leadership... Read more
Published 11 months ago by Robert Holland
5.0 out of 5 stars Fun read and great references and examples
I really enjoyed this book and took quite some interesting points away to try to implement in daily business. Great read for helping to break old business molds.
Published 11 months ago by vegasbrianc
4.0 out of 5 stars The Connected Company - A Concise And Powerful Business Book
The Connected Company is a very well written book that goes further than most business books do. This does not present some commonly discussed business challenge and propose ways... Read more
Published 11 months ago by Mark
5.0 out of 5 stars The Best Book I've Seen To Date On This Subject
If you're fascinated with Social Business, Community Building, Social Organizations, Living Organizations, or whatever you call the collective endeavour you are trying to achieve,... Read more
Published 11 months ago by Nollind
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