"What's your guilty pleasure? Junk food? Fast cars? Champagne? To shop until you drop? What makes consumers tick? Psychologist Gad Saad writes of the innate needs, preferences, and drives that spur many of our most treasured appetites and behaviors—all soft-wired into the human brain in deep history for purposes of survival and reproduction. We are natural born consumers. And as Saad elegantly examines our daily rituals and tastes (and he gives us troves of fascinating data from around the world), he brings our common human heritage to life. I'll never look at my high-heeled shoes or a buffet the same way again. It's a smart read for all who sell, all who buy
, and all who really want to understand others and themselves. You may even come away thinking: I consume, therefore I am." --Helen Fisher, PhD, Biological Anthropologist, Rutgers University and author of Why Him? Why Her?
"I urge you to consume The Consuming Instinct! Using cogent examples from popular culture deftly mixed with an expert's grasp of modern evolutionary biology, Dr. Saad shows how our biology underlies our consumer choices. Like nothing else on the market today, it will help you understand why we purchase and pay attention as we do. Indeed, never has science for the lay-person been presented more cogently or accessibly when it comes to our daily economic activities." --David P. Barash, professor of psychology, University of Washington and co-author of Payback: Why We Retaliate, Redirect Aggression and Take Revenge
"Juicy burgers, Ferraris, pornography, and gift giving are the stuff of human nature. Evolutionary psychologist Gad Saad tells us just how and why, and much more, in The Consuming Instinct. With wit, charm, and crystal clarity, Saad lays bare the evolutionary underpinnings of consumerism." --Todd K. Shackelford, Ph.D., professor and Chair of Psychology, Oakland University, editor, Evolutionary Psychology (epjournal.net)
"What the jacket does not say is just how entertaining, enlightening and informative this book is as Saad reveals the reasons behind consumers' preferences for fat burgers, fancy cars and the trendiest fashionsâ€¦By putting forward the idea of evolutionary economics, Saad opens up new concepts in marketing as well as a much clearer understanding of why we respond to certain products the way we doâ€¦For those curious about the reasons people spend their hard-earned money on the things they do, presented in an understandable format then look no further." --Monsters and Critics
About the Author
Gad Saad, Ph.D.
(Montreal, Canada), a popular blogger for Psychology Today
("Homo-Consumericus"), is a professor of marketing at the John Molson School of Business at Concordia University. He holds the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and is the author of The Evolutionary Bases of Consumption
, plus numerous scientific papers.