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"I urge you to consume The Consuming Instinct! Using cogent examples from popular culture deftly mixed with an expert's grasp of modern evolutionary biology, Dr. Saad shows how our biology underlies our consumer choices. Like nothing else on the market today, it will help you understand why we purchase and pay attention as we do. Indeed, never has science for the lay-person been presented more cogently or accessibly when it comes to our daily economic activities." --David P. Barash, professor of psychology, University of Washington and co-author of Payback: Why We Retaliate, Redirect Aggression and Take Revenge
"Juicy burgers, Ferraris, pornography, and gift giving are the stuff of human nature. Evolutionary psychologist Gad Saad tells us just how and why, and much more, in The Consuming Instinct. With wit, charm, and crystal clarity, Saad lays bare the evolutionary underpinnings of consumerism." --Todd K. Shackelford, Ph.D., professor and Chair of Psychology, Oakland University, editor, Evolutionary Psychology (epjournal.net)
"What the jacket does not say is just how entertaining, enlightening and informative this book is as Saad reveals the reasons behind consumers' preferences for fat burgers, fancy cars and the trendiest fashionsâ€¦By putting forward the idea of evolutionary economics, Saad opens up new concepts in marketing as well as a much clearer understanding of why we respond to certain products the way we doâ€¦For those curious about the reasons people spend their hard-earned money on the things they do, presented in an understandable format then look no further." --Monsters and Critics
Plus the book is written in an engaging and entertaining style that makes it a pleasure to read.
Saad is one of the few breaking new ground for marketing by applying evolutionary psychology to every aspect of human life and activities.
The things he has to say are invariably very interesting, but he really can leave the reader hanging.
I haven't read any book before on evolutionary psychology, but had wanted to for a long time, when I stumbled upon this. Read morePublished 1 month ago by Amazon Customer
There is some very interesting stuff in this book. Chapter 10 (Darwin in the Halls of Business Schools) was most interesting, particularly in demonstrating how behavioral economics... Read morePublished 7 months ago by C. Magee
The Playboy-like cover and titillating title of “The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift-Giving Reveal about Human Nature” had me hoping... Read morePublished 8 months ago by Eleni
Great book with a lot of nice and unexpected ideas about human behavior! If you want to know how evolution can affect us you have to buy!Published 10 months ago by Diego Souza
Gad Saad - one of the few experts on the evolutionary bases of consumption - has written a highly accessible book on the deeper why of our consumption patterns. Read morePublished 12 months ago by Patrick Vyncke
I am an internationally-traveling salesman. I hop from one continent to another on a regular basis. I realized very quickly when I began my current line of work that I could not... Read morePublished 12 months ago by Emile
I really enjoyed this book. Modern society is so divorced from the landscape of our evolutionary origins that it's easy to forget that we're wired to cope with a very different... Read morePublished 12 months ago by Mic
While the author makes a compelling, research-based case for evolutionary psychology (EP), the message is overshadowed by what seems to be a personal abhorrence for religion. Read morePublished 17 months ago by jvionas