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This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf. (Los Angeles Times)
Robert W. Bly is a freelance copywriter specializing in business-to-business, high-tech, and direct advertising. He is the author of more than sixty books and has appeared on CNBC and CBS's Hard Copy. He lives in Dumont, New Jersey.
Great Book! Keep on desk where it is easily accessible! A great desk reference.Published 1 month ago by Joe I. Hancock
I highly recommend this handbook to any one wanting to learn to write, as well as any one writing and wanting to improve there skills.Published 1 month ago by Lewis vest
Wanted to brush upon writing copy and headlines. This handbook was the ticket.Published 1 month ago by Mary Pax
Really one of my favorite copywriting resource books. Tons of good examples, organized well, and easy to use. Would definitely recommend.Published 2 months ago by Gentleman Adventurer