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Great reference book for anyone that wants to be a copywriter. Absolutely indispensable. Bob Bly is one of the top copywriters on the planet and he really knows his stuff. Read morePublished 25 days ago by Mark Elmo Ellis
A Handbook it is. It was a very good read and I now keep it at the ready. I find the techniques, tactics and explanations all to be helpful.Published 1 month ago by S. Gatter
Fantastic, skim through it as you are practicing writing for your first Google Adwords ads. This book gave me a fantastic framework for writing copy. I previously knew nothing. Read morePublished 2 months ago by Daniel
Good book that explains a lot about copywriting. Sometimes Bly uses examples instead of actual explanations.Published 2 months ago by Audrey M.
What a brilliant book. I am a teacher and use this information for my presentations, emails to parents and fellow teachers. This book is a must read!Published 2 months ago by Bermyguy
I think the information in this book is good the only issue I have is the formatting of this book on my Kindle. Read morePublished 3 months ago by Carrie Monroe