What Is a Corporate Creative?
There is no unique branch of design known as in-house design, nor skills possessed solely by in-house designers. The corporate creative is a designer who simply works in an in-house environment. While there are benefits to working in a corporate environment (access to more resources, greater security, better benefits, more regular hours and camaraderie), in-house designers also have to deal with many frustrating and demoralizing challenges.
This book focuses on key strategies and tactics to help you establish yourself and your team as powerful players in your company. Experienced in-house designer Andy Epstein shows you how to:
communicate clearly and effectively
hire and train a winning team
work with other departments within the company
maximize efficiency within your group
cut through the red tape to create great design
Surviving and—more importantly—succeeding as a creative in the corporate environment requires you to be a project manager as well as a designer, a businessperson as well as a creative. The Corporate Creative provides all the tools you need to achieve success.
“Andy Epstein has written a bible for every designer working in or with a corporation. It is insightful, revealing and provocative, and a must-read.”
—Debbie Millman, President, AIGA; President, Sterling Brands