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"This book is a delight. Kim has used all the experience she’s gained over many years in the sponsorship business to provide a complete toolkit for anyone working in the industry—whether you are a sponsor, a sponsee or working in an agency. Kim’s style is straight-talking and you’ll find yourself laughing at her directness. Anyone who can’t make their sponsorships more successful after reading this is in the wrong business. It’s a must-read—buy it now."
--Karen Earl, Chairman, European Sponsorship Association, www.sponsorship.org
"The Corporate Sponsorship Toolkit is a fascinating and insightful read that makes you see the world of sponsorships in a different light. Kim is at the forefront of understanding the formula for sponsorship success and her insights will give you a distinguishable advantage in the marketplace."
--Brian Gainor, Partnership Activation, www.partnershipactivation.com, @BrianGainor
"Entertaining and highly applicable to marketers and sponsorship professionals anywhere in the world, The Corporate Sponsorship Toolkit is packed with inspiring success stories, along with one or two train wrecks (so you know what NOT to do). It provides clear, concise and creative ways to navigate the sometimes treacherous waters of acquisition, internal buy-in, leverage and measurement—ultimately landing you on the beautiful shore of best-practice sponsorship. This book is a hands-on, must-read for any sponsor ready to advance to the next level."
--Josefine Hadell, Swedish Sponsorship Association, www.sefs.se
Good read - great pointers in terms of selecting, measuring and managing a corporate sponsorship. I'm ready to develop my own strategy and implementation plan.Published 3 months ago by Good read!
Great! Well written sage advice from an innovative professional...fresh insights. Great book for any business involved in corporate sponsorship. Recommend reading it.Published 8 months ago by Amazon Customer
The Corporate Sponsorship Toolkit is one of the most comprehensive step-by-step books ever written for the sponsor's perspective. Read morePublished 23 months ago by David Rachell
Kim Skildum-Reid shares a wealth of great insight to help you better tackle sponsorship acquisition in today's competitive environment. Read morePublished on November 7, 2012 by Donna Kastner